II.1)
Scope of the procurement
MarTech & Content Personalisation Solution
Reference number:
DI/2023/01
72246000
-
Systems consultancy services
Services
II.1.4)
Short description
The scope of this tender is to provide a SaaS solution to power data intelligence and personalisation at scale. Fáilte Ireland is looking for a single platform to deliver an efficient and user-friendly system, which allows us to track users on our properties whilst creating a unique customer view that is actionable via email, advertising and website personalisation, all in the same platform.
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
72240000
-
Systems analysis and programming services
79342000
-
Marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
II.2.4)
Description of the procurement
The scope of this tender is to provide a SaaS solution to power data intelligence and personalisation at scale. Fáilte Ireland is looking for a single platform to deliver an efficient and user-friendly system, which allows us to track users on our properties whilst creating a unique customer view that is actionable via email, advertising and website personalisation, all in the same platform.
Criteria below
Quality criterion
-
Name:
Functional Requirements & Overall Fit
/
Weighting:
35
Quality criterion
-
Name:
Non-Functional Requirements
/
Weighting:
15
Quality criterion
-
Name:
Support
/
Weighting:
5
Quality criterion
-
Name:
Contract Management
/
Weighting:
5
Cost criterion
-
Name:
Ultimate Cost
/
Weighting:
40
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no