II.1)
Scope of the procurement
MarTech & Content Personalisation Solution
Reference number:
DI/2023/01
72246000
-
Systems consultancy services
Services
II.1.4)
Short description
The scope of this tender is to provide a SaaS solution to power data intelligence and personalisation at scale. Fáilte Ireland is looking for a single platform to deliver an efficient and user-friendly system, which allows us to track users on our properties whilst creating a unique customer view that is actionable via email, advertising and website personalisation, all in the same platform.
II.1.5)
Estimated total value
Value excluding VAT: 500000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
72240000
-
Systems analysis and programming services
79342000
-
Marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
II.2.4)
Description of the procurement
The scope of this tender is to provide a SaaS solution to power data intelligence and personalisation at scale. Fáilte Ireland is looking for a single platform to deliver an efficient and user-friendly system, which allows us to track users on our properties whilst creating a unique customer view that is actionable via email, advertising and website personalisation, all in the same platform.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 500000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
60
This contract is subject to renewal:
no
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no