II.1)
Scope of the procurement
Provision of an Influencer Marketing Tool and Associated Services
Reference number:
IMTS/2023
79413000
-
Marketing management consultancy services
Services
II.1.4)
Short description
Tourism Ireland is seeking a tool that will allow us to identify and assess influencers to work with us on campaigns, with audiences in GB, US, Canada, Australia, New Zealand, Germany, France, Italy, Spain, The Netherlands, Belgium, Sweden, Denmark, Norway, Finland and ideally also UAE.
Tourism Ireland would require licences for 25-30 users, based in the above markets.
The Contract Period will be for 1 year, with the option to extend annually for up tp four [4] additional years, subject to budget, annual performance review, and other factors; up to a maximum contract term of five [5] years.
It is anticipated that the Contract will commence in August 2023.
PLEASE REFER TO THE RFT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FUTHER DETAILS OF THE REQUIREMENTS
II.1.5)
Estimated total value
Value excluding VAT: 560000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
48481000
-
Sales or marketing software package
72322000
-
Data management services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
Main site or place of performance:
Across Tourism Ireland's global network of markets.
II.2.4)
Description of the procurement
Tourism Ireland is seeking a tool that will allow us to identify and assess influencers to work with us on campaigns, with audiences in GB, US, Canada, Australia, New Zealand, Germany, France, Italy, Spain, The Netherlands, Belgium, Sweden, Denmark, Norway, Finland and ideally also UAE.
Tourism Ireland would require licences for 25-30 users, based in the above markets.
The Contract Period will be for 1 year, with the option to extend annually for up to four [4] additional years, subject to budget, annual performance review, and other factors; up to a maximum contract term of five [5] years
It is anticipated that the Contract will commence in August 2023.
PLEASE REFER TO THE RFT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FUTHER DETAILS OF THE REQUIREMENTS
Criteria below
Quality criterion
-
Name:
Quality of Proposed Influencer Database Solution
/
Weighting:
20%
Quality criterion
-
Name:
Measurement & Reporting Functionality
/
Weighting:
15%
Quality criterion
-
Name:
Management of Service
/
Weighting:
15%
Cost criterion
-
Name:
Ultimate Cost
/
Weighting:
50%
Value excluding VAT: 560000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
12
This contract is subject to renewal:
yes
Description of renewals:
The Contract Period will be for 1 year, with the option to extend annually for up to four [4] additional years, subject to budget, annual performance review, and other factors; up to a maximum contract term of five [5] years
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no