Date of dispatch of this notice: 26/04/2023
External Reference: 2023-292930
TED Reference: 2023/S 084-252906
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Water Safety Ireland
9595115S
The Long Walk
Galway
H91F602
IE
Contact person:
Roger Sweeney
Telephone:
+353 91564400
E-mail:
rogersweeney@watersafety.ie
Fax:
+353 091564700
NUTS code:
IE -
IRELAND
Main address:
http://www.watersafety.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/519
I.2)
Joint procurement
The contract is awarded by a central purchasing body
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
Public order and safety
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Water Safety Awareness Campaigns
Reference number:
Water Safety Ireland 2023
II.1.2)
Main CPV code
79340000
-
Advertising and marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across water safety promotional and educational campaigns. All print, radio production, film production and digital asset production for all media across all campaigns. The management, strategy, planning and purchasing of related media campaigns through a selection of channels that work best to deliver the above campaigns to the appropriate audiences.
II.1.6)
Information about lots
This contract is divided into lots:
yes
II.1.7)
Total value of the procurement
Value excluding VAT:
333000.00
EUR
II.2)
Description
II.2.1)
Title
Creative & Production
Lot No:
1
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79415200
-
Design consultancy services
79340000
-
Advertising and marketing services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
Campaign ideation, creation and production that maximizes value for money in raising awareness about water safety so that drownings and aquatic accidents are prevented. Campaigns should encourage best practice when engaging in aquatic activities and aim to change the skills, attitudes and behaviours of people in, on and near water.
*A:
Creative
To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across water safety promotional and educational campaigns.
a. Development of creatives that promote the rollout of Water Safety Ireland’s resources for Early Learning Centres, Primary Schools and Secondary Schools.
b. Pre-summer campaigns
c. Material for conferences
d. Campaigns should include National Water Safety Awareness Week (June 12 – 18) & World Drowning Prevention Day (July 25) & weather related settings (eg summer/winter/bank holidays) & activity related settings (eg swimming, walking and associated dangers of stranding, boating, kayaking, surfing, SUP, angling, home, farm, holidays at home and abroad and any aquatic related activities, & age/gender related settings (e.g. schoolchildren of all ages, teenagers etc).
e. Summer campaign
f. Winter campaign
g. Digitization of courses.
*B:
Production
1. All print, radio production, film production and digital asset production: Must cover all production costs for all media across all campaigns including but not limited to:
· Radio Production: Voice talent, music licensing and studio hire
· Video Production: Filming, editing, animation, motion graphics, talent fees, music licensing
· Print Production: Print management, all print costs, including direct mail, print fulfilment and data handling
· Digital Production: Build of all digital assets, animated digital ads, social image posts
· Photography: Still photography, talent fees, licensing
· Stock photography/video: purchasing and/or production of any required stock imagery or video
· Image Retouching: Any postproduction work required
*A:
Creative
To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across water safety promotional and educational campaigns.
a. Development of creatives that promote the rollout of Water Safety Ireland’s resources for Early Learning Centres, Primary Schools and Secondary Schools.
b. Pre-summer campaigns
c. Material for conferences
d. Campaigns should include National Water Safety Awareness Week (June 12 – 18) & World Drowning Prevention Day (July 25) & weather related settings (eg summer/winter/bank holidays) & activity related settings (eg swimming, walking and associated dangers of stranding, boating, kayaking, surfing, SUP, angling, home, farm, holidays at home and abroad and any aquatic related activities, & age/gender related settings (e.g. schoolchildren of all ages, teenagers etc).
e. Summer campaign
f. Winter campaign
g. Digitization of courses.
*B:
Production
1. All print, radio production, film production and digital asset production: Must cover all production costs for all media across all campaigns including but not limited to:
· Radio Production: Voice talent, music licensing and studio hire
· Video Production: Filming, editing, animation, motion graphics, talent fees, music licensing
· Print Production: Print management, all print costs, including direct mail, print fulfilment and data handling
· Digital Production: Build of all digital assets, animated digital ads, social image posts
· Photography: Still photography, talent fees, licensing
· Stock photography/video: purchasing and/or production of any required stock imagery or video
· Image Retouching: Any postproduction work required
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Relevance
/
Weighting:
20
Quality criterion
-
Name:
Experience
/
Weighting:
30
Quality criterion
-
Name:
Innovation
/
Weighting:
10
Quality criterion
-
Name:
Feasibility
/
Weighting:
30
Quality criterion
-
Name:
Skills & Resources
/
Weighting:
10
Price
-
Weighting:
PASS/FAIL
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Campaign Management, Strategy & Planning and related media buying
Lot No:
2
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79415200
-
Design consultancy services
79340000
-
Advertising and marketing services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
Submissions should outline an approach that details the management, strategy, planning and purchasing of related media campaigns through a selection of channels that work best to deliver the above campaigns to the appropriate audiences. This advertising should promote a public awareness of water safety and help change the culture, attitudes, and behaviours at our aquatic environments so that they are enjoyed with confidence and safety.
The provision of digital marketing expertise and consultancy services to Water Safety Ireland. Leverage the various options in online advertising to maximise exposure for WSI to the right target audience, within the allocated budgets.
• The management of WSI’s Google Grants / Ads Search.
• Display/YouTube: Set up and manage Google Display Network Display and YouTube campaigns.
• Social Media ads: Set up and manage Social Media advertising campaigns.
Other elements could include the planning and purchasing of media space through a suite of broadcast platforms including but not limited to TV, Radio, OOH, Press, online.
The provision of digital marketing expertise and consultancy services to Water Safety Ireland. Leverage the various options in online advertising to maximise exposure for WSI to the right target audience, within the allocated budgets.
• The management of WSI’s Google Grants / Ads Search.
• Display/YouTube: Set up and manage Google Display Network Display and YouTube campaigns.
• Social Media ads: Set up and manage Social Media advertising campaigns.
Other elements could include the planning and purchasing of media space through a suite of broadcast platforms including but not limited to TV, Radio, OOH, Press, online.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Relevance
/
Weighting:
20
Quality criterion
-
Name:
Experience
/
Weighting:
30
Quality criterion
-
Name:
Innovation
/
Weighting:
10
Quality criterion
-
Name:
Feasibility
/
Weighting:
30
Quality criterion
-
Name:
Skills & Resources
/
Weighting:
10
Price
-
Weighting:
PASS/FAIL
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Open procedure
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2023/S 033-096138
Section V: Award of contract
Contract No: 1
Title: Creative & Production
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
18/04/2023
V.2.2)
Information about tenders
Number of tenders received:
4
Number of tenders received by electronic means:
4
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Folk Wunderman Thompson
151065
18-20 Northumberland Road
Dublin
Dublin 4
IE
Telephone:
+353 6651900
E-mail:
louise.smith@folkwt.ie
NUTS code:
IE -
IRELAND
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
130000.00
EUR
Section V: Award of contract
Contract No: 2
Title: Campaign Management, Strategy & Planning and related media buying
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
18/04/2023
V.2.2)
Information about tenders
Number of tenders received:
4
Number of tenders received by electronic means:
4
The contract has been awarded to a group of economic operators
:
yesV.2.3)
Name and address of the contractor
The Media Farm
IE7545361K
Hardwood, Killoran
Ballinasloe
Galway
IE
E-mail:
cathal@onthemediafarm.com
NUTS code:
IE -
IRELAND
The contractor is an SME : yes
Buckley DME Ltd. T/A Digital Marketing Expert
3636271JH
16 Ashdale Gardens, Terenure
Dublin 6W
D6W YW84
IE
E-mail:
carl@digitalmarketingexpert.ie
NUTS code:
IE -
IRELAND
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
203000.00
EUR
Section VI: Complementary information
VI.4)
Procedures for review
VI.4.1)
Review body
Water Safety Ireland
The Long Walk
Galway
H91F602
IE
Telephone:
+353 91564400
E-mail:
info@watersafety.ie
Internet address:
www.watersafety.ie