II.1)
Scope of the procurement
NMI/2023/15 Provision of Visitor Audience Survey Services
Reference number:
NMI/2023/15
79342310
-
Customer survey services
Services
II.1.4)
Short description
The objective of this invitation is to secure the services of a company or agency to deliver the National Museum of Ireland’s ongoing and developing audience research programme as part of the Visitor Transformation Project. We require a range of data and insights about our visitors and audience to assist in the delivery of our new Strategic Plan and Capital Development Programme. NMI is seeking a suitably qualified contractor to deliver onsite and digital research with experience in the arts and cultural sector, particularly within venues (galleries, museums, theatres) to provide a range of services. In line with Public Service Innovation and NMI’s commitment to innovation, NMI are particularly interested in a methodology that uses the principles of service design in data collection, analysis and recommendations relating to data insights.
II.1.5)
Estimated total value
Value excluding VAT: 500000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
72221000
-
Business analysis consultancy services
73110000
-
Research services
73200000
-
Research and development consultancy services
73300000
-
Design and execution of research and development
79300000
-
Market and economic research; polling and statistics
79310000
-
Market research services
79311000
-
Survey services
79311100
-
Survey design services
79311200
-
Survey conduction services
79311300
-
Survey analysis services
79315000
-
Social research services
79320000
-
Public-opinion polling services
79330000
-
Statistical services
79342311
-
Customer satisfaction survey
II.2.3)
Place of performance
II.2.4)
Description of the procurement
The objective of this invitation is to secure the services of a company or agency to deliver the National Museum of Ireland’s ongoing and developing audience research programme as part of the Visitor Transformation Project. We require a range of data and insights about our visitors and audience to assist in the delivery of our new Strategic Plan and Capital Development Programme. NMI is seeking a suitably qualified contractor to deliver onsite and digital research with experience in the arts and cultural sector, particularly within venues (galleries, museums, theatres) to provide a range of services. In line with Public Service Innovation and NMI’s commitment to innovation, NMI are particularly interested in a methodology that uses the principles of service design in data collection, analysis and recommendations relating to data insights. Surveys should also take a visitor centred view. The required services will include data capture and insights relating to: General visitors to all four sites including demographic and sentiment; Events, workshops, tours and temporary exhibition programmes; Online users in particular online events; Mystery shoppers that take a focus on an overall visitor experience and site offering feedback; Potential for focus groups to assist in consultation on future capital developments and new initiatives; The successful tenderer will build upon NMI’s existing regular annual visitor survey and ensure continuity with previous surveys conducted at NMI’s sites.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 500000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
48
This contract is subject to renewal:
no
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no