II.1)
Scope of the procurement
Provision of Social Media Services
Reference number:
SMS/2023
79342000
-
Marketing services
Services
II.1.4)
Short description
Tourism Ireland wishes to enter into a contract with a Supplier(s) for Social Media Services. The requirements are split into two [2] lots:
Lot 1 - Social Media Management; and
Lot 2 - Community Management & Influencer Services
II.1.5)
Estimated total value
Value excluding VAT: 5052000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
yes
Tenders may be submitted for
all lots
Social Media Management Services
Lot No:
1
II.2.2)
Additional CPV code(s)
48445000
-
Customer Relation Management software package
48520000
-
Multimedia software package
72212500
-
Communication and multimedia software development services
79340000
-
Advertising and marketing services
79341000
-
Advertising services
79341400
-
Advertising campaign services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
Main site or place of performance:
Across Tourism Ireland's global network of market offices and across its primary social media platforms
II.2.4)
Description of the procurement
Tourism Ireland invites Requests to Participate from suitably qualified suppliers for the provision of social media management.
The successful supplier will support Tourism Ireland with the implementation of its Social Media Strategy and the day-to-day execution of its global social media management and content creation activities across its primary social media platforms, including Facebook, Instagram, Twitter, Pinterest, YouTube and TikTok.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 1370000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
The initial Contract term will be for up to three [3] years subject to budget, annual performance review, and other factors, with the option to extend annually, at Tourism Ireland’s discretion, for up to 4 further years. Annual renewal will be subject to budget, annual performance review, and other factors. The maximum contract term will not exceed seven [7] years.
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged minimum number:
5
Objective criteria for choosing the limited number of candidates:
Please refer to the pre-qualification and suitability criteria detailed in the RFT documentation available for downloading.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
Estimated Contract value is based on anticipated costs over the 7-year term.
Community Management & Influencer Services
Lot No:
2
II.2.2)
Additional CPV code(s)
48445000
-
Customer Relation Management software package
72212500
-
Communication and multimedia software development services
72212520
-
Multimedia software development services
79340000
-
Advertising and marketing services
79341000
-
Advertising services
79341400
-
Advertising campaign services
79342300
-
Customer services
79342320
-
Customer-care services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
Main site or place of performance:
Across Tourism Ireland's global network of market offices and across its primary social media platforms
II.2.4)
Description of the procurement
The successful supplier will support Tourism Ireland with the implementation of its Social Media Strategy by servicing, managing, and engaging its global community and customers using a range of channels. Currently, our key interaction points are via social media (Facebook, Instagram, Twitter, Pinterest, YouTube and TikTok), Tourism Ireland’s Ireland.com Community Forum and inbound consumer emails.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 3682000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
The initial Contract term will be for up to three [3] years subject to budget, annual performance review, and other factors, with the option to extend annually, at Tourism Ireland’s discretion, for up to 4 further years. Annual renewal will be subject to budget, annual performance review, and other factors. The maximum contract term will not exceed seven [7] years.
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged minimum number:
5
Objective criteria for choosing the limited number of candidates:
Please refer to the pre-qualification and suitability criteria detailed in the RFT documentation available for downloading.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
Estimated Contract value is based on anticipated costs over the 7-year term.