II.1)
Scope of the procurement
Global PR Strategy Development Services
Reference number:
TI/BCM/2023-10
79416200
-
Public relations consultancy services
Services
II.1.4)
Short description
Tourism Ireland wishes to enter a contract with a PR Strategy Development Consultant to develop a Global PR Strategy and inform publicity planning in 2024. Tourism Ireland delivers an international programme of publicity and PR activity as part of its remit to market the island of Ireland as a holiday destination. The organisation is seeking a contractor that can provide independent advice, facilitation and expertise in development of a global PR strategy for 2024, as well as campaign planning for 2024. PLEASE REFER TO THE RFT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER DETAILS OF THE REQUIREMENTS.
II.1.5)
Estimated total value
Value excluding VAT: 578000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
72221000
-
Business analysis consultancy services
72224000
-
Project management consultancy services
79410000
-
Business and management consultancy services
79411100
-
Business development consultancy services
79416100
-
Public relations management services
II.2.3)
Place of performance
Main site or place of performance:
Island of Ireland and across Tourism Ireland's global network of offices
II.2.4)
Description of the procurement
Tourism Ireland wishes to enter a contract with a PR Strategy Development Consultant to develop a Global PR Strategy and inform publicity planning in 2024. Tourism Ireland delivers an international programme of publicity and PR activity as part of its remit to market the island of Ireland as a holiday destination. The organisation is seeking a contractor that can provide independent advice, facilitation and expertise in development of a global PR strategy for 2024, as well as campaign planning for 2024. PLEASE REFER TO THE RFT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER DETAILS OF THE REQUIREMENTS.
Criteria below
Quality criterion
-
Name:
Expertise of proposed account team in terms of approach to i) Review of Tourism Ireland’s current PR approach; and ii) development of a new Global PR Strategy in collaboration with Tourism Ireland.
/
Weighting:
25%
Quality criterion
-
Name:
Approach to the Development of the Global PR Strategy and the related discovery and internal consultation process, including demonstration of facilitation skills and report writing experience
/
Weighting:
25%
Cost criterion
-
Name:
Ultimate Cost
/
Weighting:
50%
Value excluding VAT: 578000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
12
This contract is subject to renewal:
yes
Description of renewals:
The Contract Period will be for one year initially, and whilst not yet confirmed and subject to budget availability, Tourism Ireland is considering the option to continue to work with the successful vendor on plans to support 3-4 global marketing campaigns annually, for a period of 2 years from 2024 – 2025, with the option to extend for a further 2 years, at Tourism Ireland’s discretion.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
The estimated contract value detailed above at - II.2.6) Estimated value - is based on a notional 5-year contract term, not yet confirmed.