Date of dispatch of this notice: 29/03/2023
External Reference: 2023-209435
TED Reference: 2023/S 066-196838
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Bord Bia (Irish Food Board)
N/A
140 Pembroke Road
Dublin 4
Ballsbridge
IE
Contact person:
Mark Kedney
Telephone:
+353 16142281
E-mail:
Procurement@bordbia.ie
NUTS code:
IE -
IRELAND
Main address:
https://www.bordbia.ie/
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/432
I.4)
Type of the contracting authority
Other type:
Bord Bia- Irish Food Board
I.5)
Main activity
Other activity:
Bord Bia- Irish Food Board
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
ITT for Media Buying Services
Reference number:
MK/MBPS/10/22
II.1.2)
Main CPV code
79340000
-
Advertising and marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
Invitation To Tender for the provision of Media Buying and Planning Services
II.1.6)
Information about lots
This contract is divided into lots:
yes
II.1.7)
Total value of the procurement
Value excluding VAT:
22500000.00
EUR
II.2)
Description
II.2.1)
Title
Domestic Media Buying Services
Lot No:
1
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79342000
-
Marketing services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
Domestic Media Buying Services
II.2.5)
Award criteria
Criteria below
Price
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
International Media Buying Services
Lot No:
2
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79342000
-
Marketing services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
International Media Buying Services
II.2.5)
Award criteria
Criteria below
Price
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Open procedure
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: no
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2022/S 210-602943
Section V: Award of contract
Contract No: 1
Title: Domestic Media Buying Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
24/02/2023
V.2.2)
Information about tenders
Number of tenders received:
4
Number of tenders received from SMEs:
4
Number of tenders received from tenderers from other EU Member States:
1
Number of tenders received by electronic means:
4
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Mindshare Media Ireland Ltd
IE6327201K
3 Christchurch Square, Christchurch, Dublin 8, D08 VOVE
Dublin
Dublin
IE
Telephone:
+353 14150300
E-mail:
ken.nolan@mindshareworld.com
Fax:
+353 14150333
NUTS code:
IE -
IRELAND
Internet address:
http://www.mindshare.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
12500000.00
EUR
Total value of the contract/lot:
12500000.00
EUR
Section V: Award of contract
Contract No: 2
Title: International Media Buying Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
24/03/2023
V.2.2)
Information about tenders
Number of tenders received:
4
Number of tenders received from SMEs:
4
Number of tenders received from tenderers from other EU Member States:
2
Number of tenders received from tenderers from non-EU Member States:
2
Number of tenders received by electronic means:
4
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Mindshare Media Ireland Ltd
IE6327201K
3 Christchurch Square, Christchurch, Dublin 8, D08 VOVE
Dublin
Dublin
IE
Telephone:
+353 14150300
E-mail:
ken.nolan@mindshareworld.com
Fax:
+353 14150333
NUTS code:
IE -
IRELAND
Internet address:
http://www.mindshare.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
10000000.00
EUR
Total value of the contract/lot:
10000000.00
EUR
Section VI: Complementary information
VI.4)
Procedures for review
VI.4.1)
Review body
The High Court
Inns Quay
Dublin
1
IE