II.1)
Scope of the procurement
Research Services for Segmentation Refresh
Reference number:
S&I/2022/1
73110000
-
Research services
Services
II.1.4)
Short description
Tourism Ireland procured a contract with a suitably qualified Research Services Provider for Research Services for Segmentation Refresh.
This project will engage a provider of research services to work with Tourism Ireland to deliver a new overseas customer segmentation to identify best prospects for tourism to the island of Ireland, specifically to achieve strong return on marketing investment and long-term sustainable inbound tourism to the whole of the island of Ireland.
Tourism Ireland reserves the right to commission the successful candidate to carry out follow-on research associated with these specific requirements, if needed.
COMPETITION CLOSED
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
850000.00
EUR
II.2.2)
Additional CPV code(s)
79300000
-
Market and economic research; polling and statistics
79310000
-
Market research services
II.2.3)
Place of performance
Main site or place of performance:
Across Tourism Ireland's global network of markets.
II.2.4)
Description of the procurement
Tourism Ireland procured a contract with a suitably qualified Research Services Provider for Research Services for Segmentation Refresh.
This project will engage a provider of research services to work with Tourism Ireland to deliver a new overseas customer segmentation to identify best prospects for tourism to the island of Ireland, specifically to achieve strong return on marketing investment and long-term sustainable inbound tourism to the whole of the island of Ireland.
Tourism Ireland reserves the right to commission the successful candidate to carry out follow-on research associated with these specific requirements, if needed.
COMPETITION CLOSED
Criteria below
Quality criterion
-
Name:
Approach to the Project
/
Weighting:
35%
Quality criterion
-
Name:
Research Methodology/Methodologies
/
Weighting:
10%
Quality criterion
-
Name:
Project Management
/
Weighting:
5%
Cost criterion
-
Name:
Ultimate Cost
/
Weighting:
50%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no