II.1)
Scope of the procurement
Water Safety Awareness Campaigns
Reference number:
Water Safety Ireland 2023
79340000
-
Advertising and marketing services
Services
II.1.4)
Short description
To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across water safety promotional and educational campaigns. All print, radio production, film production and digital asset production for all media across all campaigns.
II.1.5)
Estimated total value
Value excluding VAT: 330000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
yes
Tenders may be submitted for
maximum number of lots: 2
Maximum number of lots that may be awarded to one tenderer:
2
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:
1,2
Creative & Production
Lot No:
1
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79415200
-
Design consultancy services
79340000
-
Advertising and marketing services
II.2.3)
Place of performance
II.2.4)
Description of the procurement
Campaign ideation, creation and production that maximizes value for money in raising awareness about water safety so that drownings and aquatic accidents are prevented. Campaigns should encourage best practice when engaging in aquatic activities and aim to change the skills, attitudes and behaviours of people in, on and near water.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 130000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
12
This contract is subject to renewal:
yes
Description of renewals:
May be renewed after 12 months.
II.2.10)
Information about variants
Variants will be accepted:
yes
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Campaign Management, Strategy & Planning and related media buying
Lot No:
2
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79415200
-
Design consultancy services
79340000
-
Advertising and marketing services
II.2.3)
Place of performance
II.2.4)
Description of the procurement
Submissions should outline an approach that details the management, strategy, planning and purchasing of related media campaigns through a selection of channels that work best to deliver the above campaigns to the appropriate audiences. This advertising should promote a public awareness of water safety and help change the culture, attitudes, and behaviours at our aquatic environments so that they are enjoyed with confidence and safety.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 200000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
12
This contract is subject to renewal:
yes
Description of renewals:
May be renewed after 12 months.
II.2.10)
Information about variants
Variants will be accepted:
yes
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no