ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 06/11/2023

External Reference: 2023-254202

TED Reference: 2023/S 217-680827

Contract award notice

Contract award notice

Results of the procurement procedure

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

Raidió Teilifís Éireann ( RTÉ )
8T50578M
Donnybrook
Dublin
Co. Dublin
IE
Contact person: Mark Carron
Telephone: +353 12083373
E-mail: mark.carron@rte.ie
NUTS code:  IE -  IRELAND
Internet address(es):
Main address: http://www.rte.ie
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/396

I.4)

Type of the contracting authority

Body governed by public law
I.5)

Main activity

Recreation, culture and religion

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

RTÉ Strategic Media Planning and Advertising Services
Reference number:  22P021
II.1.2)

Main CPV code

79342000  -  Marketing services
II.1.3)

Type of contract

Services
II.1.4)

Short description

RTÉ are looking for suitably qualified agencies, with experience in our industry, to provide strategic media planning across all platforms, in support of our advertising objectives across brand, content, service and event marketing activities to strengthen, promote and grow our connection with audiences.
We understand that RTÉ needs a strong, unified brand, supported by a cohesive, intuitive and connected brand system, to retain our visibility and connection with our audience in today’s media landscape.
This competition calls for companies to tender for one or more lots, as follows:
The estimated cost is for the duration of the contract's and this is a retender of current activities.
II.1.6)

Information about lots

This contract is divided into lots: yes
II.1.7)

Total value of the procurement

Value excluding VAT:  16094.00  EUR
II.2)

Description

II.2.1)

Title

Strategic Media Planning and Buying
Lot No:  1
II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
79413000  -  Marketing management consultancy services
II.2.3)

Place of performance

NUTS code:  IE -  IRELAND
Main site or place of performance:  
Donnybrook
II.2.4)

Description of the procurement

Lot 1: Strategic Media Planning and Buying
RTÉ requires strategic media planning services across the entire RTÉ portfolio to support the Marketing Teams. The Lot 1 framework includes: media research and insights, strategic planning and buying across all channels, such as TV, Radio, Digital, Outdoor, DOOH & Paid Social to support the RTÉ Marketing Team to deliver masterbrand, service, content, event and TV Licence campaigns.
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Qualitative Evaluation of the Sample Project Brief  /  Weighting:  26
Quality criterion  -  Name:  Account Management, Service Levels and Team Structure  /  Weighting:  20
Quality criterion  -  Name:  Strategic Planning and Analysis capability  /  Weighting:  15
Quality criterion  -  Name:  Value Added Dimensions and Innovation:  /  Weighting:  7
Quality criterion  -  Name:  Sustainability  /  Weighting:  2
Price  -  Weighting:  30
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2)

Description

II.2.1)

Title

Digital Performance Optimisation
Lot No:  2
II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
79413000  -  Marketing management consultancy services
II.2.3)

Place of performance

NUTS code:  IE -  IRELAND
Main site or place of performance:  
Donnybrook
II.2.4)

Description of the procurement

Lot 2: Digital Performance Optimisation
RTÉ requires specialist digital media planning services for “always-on” optimisation of its digital platforms and products portfolio (RTÉ Player, RTÉ.ie, RTÉ News App, RTÉ Radio Player, other) to engage and retain audiences. This lot will include Digital Strategy, incorporating activities such as app download and re-engagement campaigns, as well as paid placement (PPC), and other digital activations.
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Qualitative Evaluation of the Sample Project Brief  /  Weighting:  26
Quality criterion  -  Name:  Account Management, Service Levels and Team Structure  /  Weighting:  20
Quality criterion  -  Name:  Strategic Planning and Analysis capability  /  Weighting:  15
Quality criterion  -  Name:  Value Added Dimensions and Innovation:  /  Weighting:  7
Quality criterion  -  Name:  Sustainability  /  Weighting:  2
Price  -  Weighting:  30
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Open procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2022/S 187-529690

Section V: Award of contract

Contract No: 1

Lot No: 1

Title: Strategic Media Planning and Buying

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

03/11/2023
V.2.2)

Information about tenders

Number of tenders received:  3
Number of tenders received by electronic means:  3
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

Dentsu Ireland Ltd
IE4749306M
Two Haddington Buildings, Haddington Road
Dublin 4
Dublin
IE
Telephone: +353 012712166
E-mail: joe.webb@dentsu.com
Fax: +353 012712112
NUTS code:  IE -  IRELAND
Internet address: http://www.carat.com

The contractor is an SME : yes
V.2.4)

Information on value of the contract/lot (excluding VAT)

Lowest offer:  16094.00  EUR / Highest offer:  16094.00  EUR   taken into consideration

Section V: Award of contract

Contract No: 4

Lot No: 2

Title: Digital Performance Optimisation

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

03/11/2023
V.2.2)

Information about tenders

Number of tenders received:  3
Number of tenders received by electronic means:  3
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

Dentsu Ireland Ltd
IE4749306M
Two Haddington Buildings, Haddington Road
Dublin 4
Dublin
IE
Telephone: +353 012712166
E-mail: joe.webb@dentsu.com
Fax: +353 012712112
NUTS code:  IE -  IRELAND
Internet address: http://www.carat.com

The contractor is an SME : yes
V.2.4)

Information on value of the contract/lot (excluding VAT)

Lowest offer:  13213.00  EUR / Highest offer:  20625.00  EUR   taken into consideration

Section VI: Complementary information

VI.4)

Procedures for review

VI.4.1)

Review body

The Courts Service
15-24 Phoenix Street, Smithfield, Dublin
Dublin
IE