II.1)
Scope of the procurement
RTÉ Strategic Media Planning and Advertising Services
Reference number:
22P021
79342000
-
Marketing services
Services
II.1.4)
Short description
RTÉ are looking for suitably qualified agencies, with experience in our industry, to provide strategic media planning across all platforms, in support of our advertising objectives across brand, content, service and event marketing activities to strengthen, promote and grow our connection with audiences.
We understand that RTÉ needs a strong, unified brand, supported by a cohesive, intuitive and connected brand system, to retain our visibility and connection with our audience in today’s media landscape.
This competition calls for companies to tender for one or more lots, as follows:
The estimated cost is for the duration of the contract's and this is a retender of current activities.
II.1.6)
Information about lots
This contract is divided into lots:
yes
II.1.7)
Total value of the procurement
Value excluding VAT:
16094.00
EUR
Strategic Media Planning and Buying
Lot No:
1
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
Main site or place of performance:
Donnybrook
II.2.4)
Description of the procurement
Lot 1: Strategic Media Planning and Buying
RTÉ requires strategic media planning services across the entire RTÉ portfolio to support the Marketing Teams. The Lot 1 framework includes: media research and insights, strategic planning and buying across all channels, such as TV, Radio, Digital, Outdoor, DOOH & Paid Social to support the RTÉ Marketing Team to deliver masterbrand, service, content, event and TV Licence campaigns.
Criteria below
Quality criterion
-
Name:
Qualitative Evaluation of the Sample Project Brief
/
Weighting:
26
Quality criterion
-
Name:
Account Management, Service Levels and Team Structure
/
Weighting:
20
Quality criterion
-
Name:
Strategic Planning and Analysis capability
/
Weighting:
15
Quality criterion
-
Name:
Value Added Dimensions and Innovation:
/
Weighting:
7
Quality criterion
-
Name:
Sustainability
/
Weighting:
2
Price
-
Weighting:
30
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Digital Performance Optimisation
Lot No:
2
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
Main site or place of performance:
Donnybrook
II.2.4)
Description of the procurement
Lot 2: Digital Performance Optimisation
RTÉ requires specialist digital media planning services for “always-on” optimisation of its digital platforms and products portfolio (RTÉ Player, RTÉ.ie, RTÉ News App, RTÉ Radio Player, other) to engage and retain audiences. This lot will include Digital Strategy, incorporating activities such as app download and re-engagement campaigns, as well as paid placement (PPC), and other digital activations.
Criteria below
Quality criterion
-
Name:
Qualitative Evaluation of the Sample Project Brief
/
Weighting:
26
Quality criterion
-
Name:
Account Management, Service Levels and Team Structure
/
Weighting:
20
Quality criterion
-
Name:
Strategic Planning and Analysis capability
/
Weighting:
15
Quality criterion
-
Name:
Value Added Dimensions and Innovation:
/
Weighting:
7
Quality criterion
-
Name:
Sustainability
/
Weighting:
2
Price
-
Weighting:
30
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no