ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 18/11/2022

External Reference: 2022-239893

TED Reference: 2022/S 226-650726

Contract award notice

Contract award notice

Results of the procurement procedure

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

The Office of Government Procurement
IE3229842HH
3A Mayor Street Upper
Dublin
D01 PF72
IE
Contact person: OGP Support
E-mail: support@ogp.gov.ie
NUTS code:  IE -  IRELAND
Internet address(es):
Main address: http://www.ogp.gov.ie/
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/351

I.2)

Joint procurement

The contract is awarded by a central purchasing body
I.4)

Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local subdivisions
I.5)

Main activity

General public services

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Media Strategy, Planning & Buying Services for the Public Sector (MMP068F)
Reference number:  PROJ000006835 - MMP068F
II.1.2)

Main CPV code

79341000  -  Advertising services
II.1.3)

Type of contract

Services
II.1.4)

Short description

In summary, the Services shall comprise:
a) Management of the media strategy and planning activities of DPS Clients,
b) Purchase of media space and time on behalf of DPS Clients, and
c) Associated activities as described in Appendix 1 of the attached RFATP document.
The Dynamic Purchasing System (DPS) is designed to facilitate easy access for media buying agencies to public sector competitions, without the need to submit a full commercial proposal. Admission to the DPS will be made on the basis of an agency’s media buying capacity, as evidenced by a combination of turnover (financial and economic standing) and previous experience (technical and professional ability). The DPS lends itself to the dynamic nature of the media buying industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.
II.1.6)

Information about lots

This contract is divided into lots: no
II.1.7)

Total value of the procurement

Value excluding VAT:  2940000.00  EUR
II.2)

Description

II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
79341100  -  Advertising consultancy services
79341200  -  Advertising management services
79341400  -  Advertising campaign services
II.2.3)

Place of performance

NUTS code:  IE -  IRELAND
Main site or place of performance:  
Dublin 1
II.2.4)

Description of the procurement

The Office of Government Procurement (Contracting Authority) is establishing a Dynamic Purchasing System (DPS) for the provision of Media Strategy, Planning and Buying Services to Public Sector Bodies in Ireland. In summary, the Services shall comprise:
a) Management of the media strategy and planning activities of DPS Clients,
b) Purchase of media space and time on behalf of DPS Clients, and
c) Associated activities as described in Appendix 1 of the attached RFATP document.
The Dynamic Purchasing System (DPS) is designed to facilitate easy access for media buying agencies to public sector competitions, without the need to submit a full commercial proposal. Admission to the DPS will be made on the basis of an agency’s media buying capacity, as evidenced by a combination of turnover (financial and economic standing) and previous experience (technical and professional ability). The DPS lends itself to the dynamic nature of the media buying industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Qualitative  /  Weighting:  6000
Cost criterion  -  Name:  Quantitative  /  Weighting:  4000
II.2.11)

Information about options

Options: yes
Description of options:
3 x 12 month possible extensions
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)

Additional information

Please consult the RFATP documentation for this competition (RFT 202086)

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Restricted procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2021/S 218-574330

Section V: Award of contract

Contract No: 1

Title: RFT for the provision of Media Strategy, Planning, & Buying Services for University College Dublin (UCD)

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

09/09/2021
V.2.2)

Information about tenders

Number of tenders received:  2
Number of tenders received from SMEs:  2
Number of tenders received from tenderers from other EU Member States:  0
Number of tenders received from tenderers from non-EU Member States:  0
Number of tenders received by electronic means:  2
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

PHD Ireland
456209
Top Floor, 1 Richview Business Park
Clonskeagh, Dublin 14
Dublin
IE
Telephone: +353 12165150
E-mail: jason.nebenzahl@phdnetwork.com
NUTS code:  IE -  IRELAND
Internet address: https://www.phdmedia.com/

The contractor is an SME : yes
V.2.4)

Information on value of the contract/lot (excluding VAT)

Initial estimated total value of the contract/lot:  2940000.00  EUR
Total value of the contract/lot:  2940000.00  EUR

Section VI: Complementary information

VI.3)

Additional information

Please consult the RFATP documentation for this competition (RFT 202086)
VI.4)

Procedures for review

VI.4.1)

Review body

The High Court of Ireland
Dublin
IE
Telephone: +353 18866000

VI.4.3)

Review procedure

Precise information on deadline(s) for review procedures: 
Please consult your own legal advisors.