Contract award notice - utilities

Information

Published

Date of dispatch of this notice: 18/11/2022

External Reference: 2022-264123

TED Reference: 2022/S 226-652111

Contract award notice - utilities

Contract award notice – utilities

Results of the procurement procedure

Services

Directive 2014/25/EU

Section I: Contracting entity

I.1)

Name and addresses

Electricity Supply Board ( ESB )
N/A
2 Gateway
Dublin 3
East Wall Road
IE
Contact person: Michael Dalton
Telephone: +353 017026473
NUTS code:  IE -  IRELAND
Internet address(es):
Main address: http://www.esb.ie

I.6)

Main activity

Electricity

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Market Research Services
Reference number:  SSCON6204
II.1.2)

Main CPV code

79310000  -  Market research services
II.1.3)

Type of contract

Services
II.1.4)

Short description

market research services contract for four separate Lots. Companies are invited to respond either individually to one of the four of the Lots, or a combination of any or all of the Lots.
Lot 1: Electric Ireland Customer Experience Tracking
Lot 2: Electric Ireland Brand and Marketing Tracking and Ad Hoc Quantitative Research
Lot 3: ESB Brand Tracking and Ad Hoc Quantitative Research
Lot 4: ESB and Electric Ireland Qualitative Research.
II.1.6)

Information about lots

This contract is divided into lots: yes
II.2)

Description

II.2.1)

Title

Electric Ireland Customer Experience Tracking
Lot No:  1
II.2.2)

Additional CPV code(s)

79342310  -  Customer survey services
79342311  -  Customer satisfaction survey
79342320  -  Customer-care services
II.2.3)

Place of performance

NUTS code:  IE -  IRELAND
II.2.4)

Description of the procurement

A key part of the Electric Ireland strategy is to empower customers in both Residential and Business markets to understand and engage with their usage of energy.
Electric Ireland require a Market Research Company to carry out regular customer satisfaction & experience trackers, to highlight how the organisation is performing across a range of different criteria and customer touchpoints. There will be a requirement to provide a common methodology and consistent approach to measuring customer satisfaction & experience, across a range of customer touchpoints and channels.
It would be essential that the agency pitching for this Lot would have an in house call centre.
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2)

Description

II.2.1)

Title

Electric Ireland Brand and Marketing Tracking and Ad Hoc Quantitative Research
Lot No:  2
II.2.2)

Additional CPV code(s)

79342310  -  Customer survey services
79342311  -  Customer satisfaction survey
79342320  -  Customer-care services
II.2.3)

Place of performance

NUTS code:  IE -  IRELAND
II.2.4)

Description of the procurement

Electric Ireland require a Market Research Company to carry out regular tracking across key brand metrics, to highlight how the Electric Ireland brand is performing across a range of different criteria. There will be a requirement to provide a common methodology and consistent approach to measuring and assessing public perceptions of the brand within the competitive context. The survey will need to include an evaluation of brand imagery metrics, product, service and proposition awareness and perceptions, as well as the performance of brand and marketing activity such as advertising, PR, sponsorship and social media. The tracking survey will be used to guide tactical and strategic thinking for the brand.
As well a regular tracking study, there will also be a requirement, on an ad hoc basis, to undertake market research surveys in a range of areas pertaining to the Electric Ireland brand, product, service or marketing activity.
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2)

Description

II.2.1)

Title

ESB Brand Tracking and Ad Hoc Quantitative Research
Lot No:  3
II.2.2)

Additional CPV code(s)

79342310  -  Customer survey services
79342311  -  Customer satisfaction survey
79342320  -  Customer-care services
II.2.3)

Place of performance

NUTS code:  IE -  IRELAND
II.2.4)

Description of the procurement

ESB require a Market Research Company to carry out regular tracking across key brand and reputation metrics, to highlight how the ESB brand is performing across a range of different criteria. There will be a requirement to provide a common methodology and consistent approach to measuring and assessing public perceptions of the ESB brand within the context of relevant benchmark brands. The survey will need to include an evaluation of brand image and reputation metrics, awareness and perceptions of the role of ESB in Ireland, as well as the performance of brand and marketing activity such as advertising, PR, sponsorship and social media. The tracking survey will be used to guide tactical and strategic thinking for the brand.
As well a regular tracking study, there will also be a requirement, on an ad hoc basis, to undertake market research surveys in a range of areas pertaining to the ESB brand or marketing activity.
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2)

Description

II.2.1)

Title

ESB and Electric Ireland Qualitative Research.
Lot No:  4
II.2.2)

Additional CPV code(s)

79342310  -  Customer survey services
79342311  -  Customer satisfaction survey
79342320  -  Customer-care services
II.2.3)

Place of performance

NUTS code:  IE -  IRELAND
II.2.4)

Description of the procurement

ESB require a Market Research Company to carry out ad hoc qualitative research projects. Research of this nature might include projects for either or both of ESB and/or Electric Ireland. The type of qualitative methodology used for such projects might depend on the specific nature of the enquiry and the objectives of the individual project. It is envisaged that the qualitative projects undertaken would be strategic in focus, used to guide and shape the development of both strategic and tactical decision making for both brands.
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Negotiated procedure with prior call for competition
IV.1.3)

Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : no
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2022/S 027-070042

Section V: Award of contract

Contract No: 1

Title: Electric Ireland Customer Experience Tracking

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

28/10/2022
V.2.2)

Information about tenders ( Agree to publish? yes )

Number of tenders received:  9
Number of tenders received by electronic means:  9
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor ( Agree to publish? yes )

Behaviour & Attitudes Marketing Research
102171
Milltown House
Milltown
Mount St Annes
IE
Telephone: +353 012057500
Fax: +353 012057522
NUTS code:  IE -  IRELAND

The contractor is an SME : yes

Section V: Award of contract

Contract No: 2

Title: Electric Ireland Brand and Marketing Tracking and Ad Hoc Quantitative Research

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

10/11/2022
V.2.2)

Information about tenders ( Agree to publish? yes )

Number of tenders received:  9
Number of tenders received by electronic means:  9
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor ( Agree to publish? yes )

RED C Research and Marketing Ltd
ie6391854v
Ground Floor, Block G, Eastpoint Busines Park
Dublin
Dublin
IE
Telephone: +353 18186316
NUTS code:  IE -  IRELAND
Internet address: http://www.redcresearch.ie

The contractor is an SME : yes

Section V: Award of contract

Contract No: 3

Title: ESB Brand Tracking and Ad Hoc Quantitative Research

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

28/10/2022
V.2.2)

Information about tenders ( Agree to publish? yes )

Number of tenders received:  9
Number of tenders received by electronic means:  9
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor ( Agree to publish? yes )

Behaviour & Attitudes Marketing Research
102171
Milltown House
Milltown
Mount St Annes
IE
Telephone: +353 012057500
Fax: +353 012057522
NUTS code:  IE -  IRELAND

The contractor is an SME : no

Section V: Award of contract

Contract No: 4

Title: ESB and Electric Ireland Qualitative Research.

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

28/10/2022
V.2.2)

Information about tenders ( Agree to publish? yes )

Number of tenders received:  9
Number of tenders received by electronic means:  9
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor ( Agree to publish? yes )

Bricolage
9644340U
The Digital Court, Rainsford Street
Dublin
Dublin
IE
Telephone: +353 872245941
NUTS code:  IE -  IRELAND
Internet address: http://www.bricolage.ie

The contractor is an SME : yes

Section VI: Complementary information

VI.4)

Procedures for review

VI.4.1)

Review body

Chief Registrar
Four Courts, Inns Quay
Dublin 7
IE
Telephone: +353 18886000
Internet address: http://www.courts.ie