ETENDERS

Contract notice

Information

Published

Date of dispatch of this notice: 21/10/2022

Expire date: 22/11/2022

External Reference: 2022-203026

TED Reference: 2022/S 207-591526

Contract notice

Contract notice

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

Limerick City and County Council
3267368TH
Merchant's Quay
Limerick
Co.Limerick
IE
Contact person: Denis Tierney
Telephone: +353 61557224
E-mail: denis.tierney@limerick.ie
NUTS code:  IE051 -  Mid-West
Internet address(es):
Main address: www.limerick.ie
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/103432

I.3)

Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at:  
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=227164&B=ETENDERS_SIMPLE
Additional information can be obtained from
the abovementioned address:  
Tenders or requests to participate must be submitted
electronically via:  http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=227164&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)

Type of the contracting authority

Regional or local authority
I.5)

Main activity

General public services

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Strategic and Creative RFT 2023 Limerick City and County Council
Reference number:  226451
II.1.2)

Main CPV code

79413000  -  Marketing management consultancy services
II.1.3)

Type of contract

Services
II.1.4)

Short description

Limerick City and County Council (LCCC) invites tenders from suitably qualified and experienced consultants for the establishment of a single party framework agreement for the provision of Strategic and Creative Services. The successful tenderer will be required to develop a two-year strategy and creative architecture, in line with the Draft Brand Limerick Strategy & Action Plan (2021 – 2024), which incorporates targeted marketing and promotional campaign concept development and the production of supporting assets that clearly communicate the unique offering of the Limerick brand across its four core propositions of invest, visit, living and study. The successful tenderer will support LCCC in managing the planning, coordination and delivery of marketing activities to promote and position Limerick as an international destination of choice for investment, tourism, education and living.
II.1.5)

Estimated total value

Value excluding VAT: 800000.00  EUR
II.1.6)

Information about lots

This contract is divided into lots: no
II.2)

Description

II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
79341000  -  Advertising services
79341100  -  Advertising consultancy services
79341200  -  Advertising management services
79341400  -  Advertising campaign services
79341500  -  Aeral advertising services
79342000  -  Marketing services
79342100  -  Direct marketing services
79342200  -  Promotional services
II.2.3)

Place of performance

NUTS code:  IE051 -  Mid-West
II.2.4)

Description of the procurement

Limerick City and County Council (LCCC) invites tenders from suitably qualified and experienced consultants for the establishment of a single party framework agreement for the provision of Strategic and Creative Services. The successful tenderer will be required to develop a two-year strategy and creative architecture, in line with the Draft Brand Limerick Strategy & Action Plan (2021 – 2024), which incorporates targeted marketing and promotional campaign concept development and the production of supporting assets that clearly communicate the unique offering of the Limerick brand across its four core propositions of invest, visit, living and study. The successful tenderer will support LCCC in managing the planning, coordination and delivery of marketing activities to promote and position Limerick as an international destination of choice for investment, tourism, education and living. The successful tenderer will provide best practice experience, combined with market intelligence, data modelling and segmentation strategies to produce the most effective strategic support and guidance to LCCC in the implementation of Brand Limerick campaigns and initiatives. The successful tenderer will be required to integrate best practice, channel choice selection and messaging and to collaborate with LCCC to develop creative concept approaches, incorporating our brand voice, values and standards to achieve desired outcomes with persuasive copy and engaging and efficient designs. LCCC collaborates with key local, national and international institutions and agencies across each of our four core propositions, so the successful contractor should also seek to leverage the work of agencies such as IDA Ireland, Enterprise Ireland, Tourism Ireland, Fáilte Ireland and Limerick’s educational institutes in a way which both complements their work and supports them in promoting Limerick to all of its key target audiences.
II.2.5)

Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)

Estimated value

Value excluding VAT: 800000.00  EUR
II.2.7)

Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:  
two 12 month extensions.
II.2.10)

Information about variants

Variants will be accepted: no
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section III: Legal, economic, financial and technical information

III.1)

Conditions for participation

III.1.2)

Economic and financial standing

Selection criteria as stated in the procurement documents
III.1.3)

Technical and professional ability

Selection criteria as stated in the procurement documents
III.2)

Conditions related to the contract

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Open procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes
IV.2)

Administrative information

IV.2.2)

Time limit for receipt of tenders or requests to participate

Date:  21/11/2022
Local time:  23:59
IV.2.4)

Languages in which tenders or requests to participate may be submitted

English
IV.2.6)

Minimum time frame during which the tenderer must maintain the tender

Duration in months : 24  (from the date stated for receipt of tender)
IV.2.7)

Conditions for opening of tenders

Date:  21/11/2022
Local time:  23:59

Section VI: Complementary information

VI.1)

Information about recurrence

This is a recurrent procurement:  no
VI.4)

Procedures for review

VI.4.1)

Review body

Limerick City and County Council
Merchant's Quay
Limerick
V94 EH90
IE
E-mail: marketing@limerick.ie
Internet address: www.limerick.ie/council