ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 10/10/2022

External Reference: 2022-288588

TED Reference: 2022/S 199-565891

Contract award notice

Contract award notice

Results of the procurement procedure

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

National Standards Authority of Ireland (NSAI)
N/A
1 Swift Square
Dublin
Northwood, Santry
IE
Contact person: Wendy Nolan
Telephone: +353 8073971
E-mail: wendy.nolan@nsai.ie
NUTS code:  IE -  IRELAND
Internet address(es):
Main address: http://www.nsai.ie
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/314

I.4)

Type of the contracting authority

Body governed by public law
I.5)

Main activity

Other activity:  National Standards Authority

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

NSAI - Provision of Advertising
II.1.2)

Main CPV code

79341000  -  Advertising services
II.1.3)

Type of contract

Services
II.1.4)

Short description

NSAI seeks to engage a Strategic and Creative Advertising Agency to provide Strategic Planning, Creative Advertising development services, planning and placement of advertising in general media.
II.1.6)

Information about lots

This contract is divided into lots: no
II.1.7)

Total value of the procurement

Value excluding VAT:  690000.00  EUR
II.2)

Description

II.2.2)

Additional CPV code(s)

79341000  -  Advertising services
II.2.3)

Place of performance

NUTS code:  IE -  IRELAND
II.2.4)

Description of the procurement

NSAI seeks to engage a Strategic and Creative Advertising Agency to provide Strategic Planning, Creative Advertising development services, planning and placement of advertising in general media.
The NSAI wishes to procure a Service Provider to provide, but not limited to, the following services:
1. develop creative and design for the production of adverts for use in print, digital and broadcast media as may be required.
2. provide production services in the re-sizing and placement of print adverts, as well as any production services required across all other media channels (inclusive of broadcast and digital).
3. advice on advertising strategy covering the duration of the contract.
4. develop annual cost-effective media placement plans to deliver 2 / 3 campaigns per year.
5. provide media buying / placement services across all media channels (inclusive of print, broadcast, digital and online platforms) as maybe required to deliver on media plan.
6. share any research/insights which might influence creative and media buying options and planning.
7. engage translation service providers, as approved by the NSAI, to co-ordinate the production of materials in Irish and other languages where required.
8. supply press and corporate photography and digital imaging / archive services as maybe required.
9. supply video services including pre-production, filming and editing/ postproduction as maybe required.
10. report on the performance of advertising campaigns using industry key performance indicators / metrics.
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Approach and Service Methodology as applicable to NSAI  /  Weighting:  2500
Quality criterion  -  Name:  Contract Management  /  Weighting:  1500
Quality criterion  -  Name:  Overview, Quality and Expertise of proposed resources (incl. summary CV’s)  /  Weighting:  2500
Cost criterion  -  Name:  Cost  /  Weighting:  3500
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)

Additional information

NSAI estimates the annual contract expenditure will be approx €690k(ex VAT) over the initial 3-year duration of the contract (i.e. €230,000 per annum). This expenditure includes media costs incurred for the delivery of radio & digital campaigns referenced. It is emphasised that this figure is provided strictly for indicative purposes only as there is no guaranteed expenditure under the contract.

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Open procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : no
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2021/S 162-426987

Section V: Award of contract

Contract No: 1

Title: NSAI - Provision of Advertising

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

28/07/2022
V.2.2)

Information about tenders

Number of tenders received:  3
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

McCann Advertising Dublin Ltd
Dublin
IE
NUTS code:  IE -  IRELAND

The contractor is an SME : yes
V.2.4)

Information on value of the contract/lot (excluding VAT)

Initial estimated total value of the contract/lot:  690000.00  EUR
Total value of the contract/lot:  690000.00  EUR

Section VI: Complementary information

VI.3)

Additional information

Please refer to Tender documents
VI.4)

Procedures for review

VI.4.1)

Review body

NSAI
SANTRY
IE