II.1)
Scope of the procurement
Single-Party Framework for the Provision of Media Planning & Buying Services to the Health & Safety Authority
79341000
-
Advertising services
Services
II.1.4)
Short description
The Health and Safety Authority (HSA) is inviting tenders for a single party 4-year framework agreement for the provision of media planning and buying services to the HSA.
The objective is to achieve optimal exposure and return on investment for individual campaigns, deliver value for money and agree the best possible terms with media houses.
The successful media agency will be required to adopt a strategic approach to HSA’s media buying requirements. HSA marketing objective is to promote awareness of work-related safety, health and welfare and the safe use of chemicals and products.
Over the period covered by the framework , the successful agency will be required to plan for and purchase traditional and digital media including negotiating and buying media partnerships and promotions for HSA on a weekly, monthly, quarterly and annual basis. The HSA requires an agency to provide advertising media planning and buying services to support its activities.
II.1.5)
Estimated total value
Value excluding VAT: 2500000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79342000
-
Marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
NUTS code:
IE061 -
Dublin
Main site or place of performance:
Dublin, Ireland
II.2.4)
Description of the procurement
The Health and Safety Authority (HSA) is inviting tenders for a single party 4-year framework agreement for the provision of media planning and buying services to the HSA.
The HSA regulates and promotes work-related safety, health and welfare and the safe use of chemicals and products. The HSA provide the national accreditation service. In this tender, the HSA is seeking to identify an agency partner that can best help in maximising their marketing investment in the promotion of work-related safety, health and welfare. There are a number of advertising campaigns across the year, some are planned in before year commencing, whilst others are more tactical and arise at short notice.
The objective is to achieve optimal exposure and return on investment for individual campaigns, deliver value for money and agree the best possible terms with media houses.
The successful media agency will be required to adopt a strategic approach to HSA’s media buying requirements. HSA marketing objective is to promote awareness of work-related safety, health and welfare and the safe use of chemicals and products.
Over the period covered by the framework, the selected agency will be required to plan for and purchase traditional and digital media including negotiating and buying media partnerships and promotions for HSA on a weekly, monthly, quarterly and annual basis. The HSA requires an agency to provide advertising media planning and buying services to support its activities.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 2500000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
48
This contract is subject to renewal:
no
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no