Publication

Section I: Contracting authority

I.1)

Name and addresses

Tourism Ireland CLG

N/A

4th Floor - Bishop's Square, Redmond's Hill

Dublin

D02 TD99

IE

Contact person: Procurement Officer

E-mail: hhughes@tourismireland.com

NUTS code: IE - IRELAND

Internet address(es):

Main address: http://www.ireland.com

Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197

I.4)

Type of the contracting authority

Body governed by public law

I.5)

Main activity

Other activity: Tourism - Destination Marketing

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Research and Strategic Consultancy Services Framework Agreements

Reference number: TI/S&I/2021

II.1.2)

Main CPV code

73110000 - Research services

II.1.3)

Type of contract

Services

II.1.4)

Short description

Tourism Ireland undertook a competitive procurement process to establish two [2] Framework Agreements for the provision of Research and Strategic Consultancy Services. The successful tenderer(s) will comprise a multi-disciplinary team which can comprehensively provide all the inputs and expertise necessary to deliver the requirements to the highest quality.
The Lots procured are:
- Lot 1 - Advertising Effectiveness Services [Single-party Framework Agreement]
- Lot 2 - Ad hoc Research (both Qualitative and Quantitative) [Multi-party Framework Agreement]

II.1.6)

Information about lots

This contract is divided into lots: yes

II.1.7)

Total value of the procurement

Value excluding VAT: 2964000.00 EUR

II.2)

Description

II.2.1)

Title

Lot 1 - Single-Party Framework for Advertising Effectiveness

Lot No: 1

II.2.2)

Additional CPV code(s)

73200000 - Research and development consultancy services

79300000 - Market and economic research; polling and statistics

79311400 - Economic research services

II.2.3)

Place of performance

NUTS code: IE - IRELAND

Main site or place of performance:

Dublin

II.2.4)

Description of the procurement

It is our intention to appoint one [1] supplier to a Single-party Framework Agreement who will partner Tourism Ireland on research and insight into Advertising Effectiveness.
Research may differ throughout the life of the project but we may undertake for example:
• Consumer evaluation of video content, benchmarked against global norms
• Qualitative assessment of potential advertising
• Advertising awareness in key markets

II.2.5)

Award criteria

Criteria below

Quality criterion - Name: Your Contribution / Weighting: 20%

Quality criterion - Name: Timelines / Weighting: 10%

Quality criterion - Name: Response to Challenge Scenario / Weighting: 20%

Cost criterion - Name: Ultimate Cost / Weighting: 50%

II.2.11)

Information about options

Options: no

II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2)

Description

II.2.1)

Title

Lot 2 - Multi-Party Framework for Ad-hoc Consumer Research (both Qualitative and Quantitative)

Lot No: 2

II.2.2)

Additional CPV code(s)

73200000 - Research and development consultancy services

79300000 - Market and economic research; polling and statistics

79311400 - Economic research services

II.2.3)

Place of performance

NUTS code: IE - IRELAND

Main site or place of performance:

Dublin

II.2.4)

Description of the procurement

It is our intention to appoint a minimum of five [5] agencies [subject to the quality of tender proposals received] to a Multi-party Framework Agreement to service Tourism Ireland’s requirements on an ad-hoc basis in respect of both qualitative and quantitative research projects. Services will be drawn down, as required, via Mini-tender competitions on a project by project basis. The drawdown mechanism will be advised to shortlisted candidates in the RFT documentation .

II.2.5)

Award criteria

Criteria below

Quality criterion - Name: Your Contribution / Weighting: 20%

Quality criterion - Name: Timelines / Weighting: 10%

Quality criterion - Name: Response to Challenge Scenario / Weighting: 20%

Cost criterion - Name: Ultimate Cost / Weighting: 50%

II.2.11)

Information about options

Options: no

II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)

Additional information

The successful bidder(s) will be expected to have:
• A full suite of both qualitative and quantitative tools and skills
• Access to a global online panel which has the ability to deliver on Tourism Ireland’s sample requirements
• Ability to run multi-country quantitative and qualitative projects

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Restricted procedure

IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : no

IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2021/S 161-424154

Section V: Award of contract

Contract No: 1

Title: Lot 1 - Single-Party Framework for Advertising Effectiveness

A contract/lot is awarded: yes

V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

28/03/2022

V.2.2)

Information about tenders

Number of tenders received: 6

Number of tenders received by electronic means: 6

The contract has been awarded to a group of economic operators : no

V.2.3)

Name and address of the contractor

Millward Brown

IE0660517W

5/6 Ely Place

Dublin 2

Dublin

IE

NUTS code: IE - IRELAND

The contractor is an SME : yes

V.2.4)

Information on value of the contract/lot (excluding VAT)

Total value of the contract/lot: 1200000.00 EUR

Section V: Award of contract

Contract No: 1

Lot No: 2

Title: Lot 2 - Multi-Party Framework for Ad-hoc Consumer Research (both Qualitative and Quantitative)

A contract/lot is awarded: yes

V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

01/03/2022

V.2.2)

Information about tenders

Number of tenders received: 6

Number of tenders received by electronic means: 6

The contract has been awarded to a group of economic operators : no

V.2.3)

Name and address of the contractor

Behaviour & Attitudes Marketing Research

102171

Milltown House

Milltown

Mount St Annes

IE

NUTS code: IE - IRELAND

Internet address: http://www.banda.ie

The contractor is an SME : yes

V.2.4)

Information on value of the contract/lot (excluding VAT)

Initial estimated total value of the contract/lot: 1764000.00 EUR

Total value of the contract/lot: 1764000.00 EUR

Section V: Award of contract

Contract No: 2

Lot No: 2

Title: Lot 2 - Multi-Party Framework for Ad-hoc Consumer Research (both Qualitative and Quantitative)

A contract/lot is awarded: yes

V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

01/03/2022

V.2.2)

Information about tenders

Number of tenders received: 6

Number of tenders received by electronic means: 6

The contract has been awarded to a group of economic operators : no

V.2.3)

Name and address of the contractor

Coyne Research

N/A

16 The Courtyard

Dublin 22

Kilcarbery Business

IE

NUTS code: IE - IRELAND

Internet address: http://www.coyneresearch.com

The contractor is an SME : yes

V.2.4)

Information on value of the contract/lot (excluding VAT)

Total value of the contract/lot: 1764000.00 EUR

Section V: Award of contract

Contract No: 3

Lot No: 2

Title: Lot 2 - Multi-Party Framework for Ad-hoc Consumer Research (both Qualitative and Quantitative)

A contract/lot is awarded: yes

V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

01/03/2022

V.2.2)

Information about tenders

Number of tenders received: 6

Number of tenders received by electronic means: 6

The contract has been awarded to a group of economic operators : no

V.2.3)

Name and address of the contractor

Genesis

9663055F

The Chapel

Dublin 6

Mount St Anne's

IE

NUTS code: IE - IRELAND

Internet address: http://www.genesis.ie

The contractor is an SME : yes

V.2.4)

Information on value of the contract/lot (excluding VAT)

Total value of the contract/lot: 1764000.00 EUR

Section V: Award of contract

Contract No: 4

Lot No: 2

Title: Lot 2 - Multi-Party Framework for Ad-hoc Consumer Research (both Qualitative and Quantitative)

A contract/lot is awarded: yes

V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

01/03/2022

V.2.2)

Information about tenders

Number of tenders received: 6

Number of tenders received by electronic means: 6

The contract has been awarded to a group of economic operators : no

V.2.3)

Name and address of the contractor

MCCP

377501

1 Strand Street Great

Dublin

Dublin D01T3C6

IE

NUTS code: IE - IRELAND

Internet address: http://www.mccp.ie

The contractor is an SME : yes

V.2.4)

Information on value of the contract/lot (excluding VAT)

Total value of the contract/lot: 1764000.00 EUR

Section V: Award of contract

Contract No: 5

Lot No: 2

Title: Lot 2 - Multi-Party Framework for Ad-hoc Consumer Research (both Qualitative and Quantitative)

A contract/lot is awarded: yes

V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

01/03/2022

V.2.2)

Information about tenders

Number of tenders received: 6

Number of tenders received by electronic means: 6

The contract has been awarded to a group of economic operators : no

V.2.3)

Name and address of the contractor

Millward Brown

IE0660517W

5/6 Ely Place

Dublin 2

Dublin

IE

NUTS code: IE - IRELAND

The contractor is an SME : yes

V.2.4)

Information on value of the contract/lot (excluding VAT)

Total value of the contract/lot: 1764000.00 EUR

Section V: Award of contract

Contract No: 6

Lot No: 2

Title: Lot 2 - Multi-Party Framework for Ad-hoc Consumer Research (both Qualitative and Quantitative)

A contract/lot is awarded: yes

V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

01/03/2022

V.2.2)

Information about tenders

Number of tenders received: 6

Number of tenders received by electronic means: 6

The contract has been awarded to a group of economic operators : no

V.2.3)

Name and address of the contractor

RED C Research and Marketing Ltd

ie6391854v

Ground Floor, Block G, Eastpoint Busines Park

Dublin

IE

NUTS code: IE - IRELAND

Internet address: http://www.redcresearch.ie

The contractor is an SME : yes

V.2.4)

Information on value of the contract/lot (excluding VAT)

Total value of the contract/lot: 1764000.00 EUR

Section VI: Complementary information

VI.3)

Additional information

THIS PROCUREMENT PROCESS HAS BEEN COMPLETED AND CONTRACTS HAVE BEEN AWARDED UNDER EACH LOT

VI.4)

Procedures for review

VI.4.1)

Review body

The High Court

The Four Courts

Dublin

IE