Date of dispatch of this notice: 28/05/2022
Expire date: 28/06/2022
External Reference: 2022-249504
TED Reference: 2022/S 106-294629
Contract notice
Information
Published
Contract notice
Contract notice
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Waterways Ireland
N/A
2 Sligo Road
Enniskillen
Co. Fermanagh
IE
Contact person:
Paul Mulligan
Telephone:
+44 2866323004
Fax:
+44 2866346258
NUTS code:
IE0 -
IRELAND
Main address:
http://www.waterwaysireland.org
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/225
I.3)
Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=215311&B=ETENDERS_SIMPLEAdditional information can be obtained from
the abovementioned address:
Tenders or requests to participate must be submitted
electronically via:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=215311&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
Recreation, culture and religion
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Promotional PR and Marketing Campaign for the Royal Canal Greenway
Reference number:
MD-M&C-2022-03
II.1.2)
Main CPV code
79340000
-
Advertising and marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
As a new tourism offering of scale and of national significance, the potential value of the Royal Canal Greenway has been recognised by all stakeholders involved.
It is imperative that the opportunity which exists to promote this new offering now is not lost. Recent significant investment in infrastructure to create a high-quality visitor offering must be capitalised upon.
Waterways Ireland will lead the Steering Group for the Royal Canal Greenway on behalf of the named partner authorities. In particular, it is anticipated that the successful Tenderer(s) will lead on the targeting, messaging, media relations and promotion of this proposition of scale, to a wide audience.
To continue to raise the profile of and interest in similar recreational and tourism offerings Waterways Ireland will use the outcome of this tender process to establish a framework agreement for the delivery of additional promotional, marketing, PR and creative activity.
It is imperative that the opportunity which exists to promote this new offering now is not lost. Recent significant investment in infrastructure to create a high-quality visitor offering must be capitalised upon.
Waterways Ireland will lead the Steering Group for the Royal Canal Greenway on behalf of the named partner authorities. In particular, it is anticipated that the successful Tenderer(s) will lead on the targeting, messaging, media relations and promotion of this proposition of scale, to a wide audience.
To continue to raise the profile of and interest in similar recreational and tourism offerings Waterways Ireland will use the outcome of this tender process to establish a framework agreement for the delivery of additional promotional, marketing, PR and creative activity.
II.1.5)
Estimated total value
Value excluding VAT: 600000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2)
Description
II.2.2)
Additional CPV code(s)
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79342000
-
Marketing services
79413000
-
Marketing management consultancy services
79416000
-
Public relations services
79416100
-
Public relations management services
79416200
-
Public relations consultancy services
II.2.3)
Place of performance
NUTS code:
UKN0 -
Northern Ireland
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
A steering group (the “Steering Group”) has been established to co-ordinate the development, activation and marketing of the Royal Canal Greenway comprising Waterways Ireland, Longford County Council, Westmeath County Council, Meath County Council and Kildare County Council.
As a new tourism offering of scale and of national significance, the potential value of the Royal Canal Greenway has been recognised by all stakeholders involved.
It is imperative that the opportunity which exists to promote this new offering now is not lost. Recent significant investment in infrastructure to create a high-quality visitor offering must be capitalised upon.
Waterways Ireland will lead the Steering Group for the Royal Canal Greenway on behalf of the named partner authorities. In particular, it is anticipated that the successful Tenderer(s) will lead on the targeting, messaging, media relations and promotion of this proposition of scale, to a wide audience.
To continue to raise the profile of and interest in similar recreational and tourism offerings Waterways Ireland will use the outcome of this tender process to establish a framework agreement for the delivery of additional promotional, marketing, PR and creative activity including but not limited to
• Concept, Delivery and Management of Marketing campaigns including social media campaigns.
• Definition of target audiences
• Development of collateral – photography, videography, copy etc.
• Creation of multi-media campaigns employing appropriate marketing mix e.g. advertising, print media, radio, online, PR, bloggers, influencers etc.
• Rationale, strategy and methods proposed to deliver objectives and estimated reach.
• Definition of metrics to enable evaluation against objectives
As a new tourism offering of scale and of national significance, the potential value of the Royal Canal Greenway has been recognised by all stakeholders involved.
It is imperative that the opportunity which exists to promote this new offering now is not lost. Recent significant investment in infrastructure to create a high-quality visitor offering must be capitalised upon.
Waterways Ireland will lead the Steering Group for the Royal Canal Greenway on behalf of the named partner authorities. In particular, it is anticipated that the successful Tenderer(s) will lead on the targeting, messaging, media relations and promotion of this proposition of scale, to a wide audience.
To continue to raise the profile of and interest in similar recreational and tourism offerings Waterways Ireland will use the outcome of this tender process to establish a framework agreement for the delivery of additional promotional, marketing, PR and creative activity including but not limited to
• Concept, Delivery and Management of Marketing campaigns including social media campaigns.
• Definition of target audiences
• Development of collateral – photography, videography, copy etc.
• Creation of multi-media campaigns employing appropriate marketing mix e.g. advertising, print media, radio, online, PR, bloggers, influencers etc.
• Rationale, strategy and methods proposed to deliver objectives and estimated reach.
• Definition of metrics to enable evaluation against objectives
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 600000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
48
This contract is subject to renewal:
no
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
yes
Description of options:
Additional in scope services if required
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section III: Legal, economic, financial and technical information
III.1)
Conditions for participation
III.1.2)
Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3)
Technical and professional ability
Selection criteria as stated in the procurement documents
III.2)
Conditions related to the contract
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Open procedure
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with several operators
Envisaged maximum number of participants to the framework agreement:
4
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.2)
Time limit for receipt of tenders or requests to participate
Date:
28/06/2022
Local time:
15:00
IV.2.4)
Languages in which tenders or requests to participate may be submitted
English
IV.2.6)
Minimum time frame during which the tenderer must maintain the tender
Tender must be valid until:
23/06/2023
IV.2.7)
Conditions for opening of tenders
Date:
28/06/2022
Local time:
15:00
Section VI: Complementary information
VI.1)
Information about recurrence
This is a recurrent procurement:
no
VI.2)
Information about electronic workflows
Electronic ordering will be used
Electronic payment will be used
VI.4)
Procedures for review
VI.4.1)
Review body
Waterways Ireland
Enniskillen
UK