II.1)
Scope of the procurement
Brand and Visual Identity
Reference number:
MC/2022/01
79340000
-
Advertising and marketing services
Services
II.1.4)
Short description
Fáilte Ireland is looking to partner with a brand & visual identity agency to assist us with the development and maintenance of new and existing brands and brand assets.
This agency will support us in:
• Maintaining the visual identity and brand assets of our four regional experience brands (Wild Atlantic Way, Ireland’s Hidden Heartlands, Ireland’s Ancient East and Dublin) as required.
• Maintaining the visual identity and brand assets of the Fáilte Ireland corporate brand and other B2B brands such as Meet in Ireland and Dublin Convention Bureau as required.
• Maintaining the visual identity and brand assets for Keep Discovering, our consumer-facing creative platform.
• Development of names and visual identities for new attractions and tourism activities supported by Failte Ireland.
• Development of visual identities for new tourism initiatives as they arise. Previous examples include Winter in Dublin, Covid-19 Safety Charter, Tourism Careers, Púca and Taste the Island.
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
1000000.00
EUR
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
II.2.3)
Place of performance
II.2.4)
Description of the procurement
Fáilte Ireland is looking to partner with a brand & visual identity agency to assist us with the development and maintenance of new and existing brands and brand assets.
This agency will support us in:
• Maintaining the visual identity and brand assets of our four regional experience brands (Wild Atlantic Way, Ireland’s Hidden Heartlands, Ireland’s Ancient East and Dublin) as required.
• Maintaining the visual identity and brand assets of the Fáilte Ireland corporate brand and other B2B brands such as Meet in Ireland and Dublin Convention Bureau as required.
• Maintaining the visual identity and brand assets for Keep Discovering, our consumer-facing creative platform.
• Development of names and visual identities for new attractions and tourism activities supported by Failte Ireland.
• Development of visual identities for new tourism initiatives as they arise. Previous examples include Winter in Dublin, Covid-19 Safety Charter, Tourism Careers, Púca and Taste the Island.
Criteria below
Quality criterion
-
Name:
Technical Merit of the Proposed Solution
/
Weighting:
30
Quality criterion
-
Name:
Competency and Expertise
/
Weighting:
25
Quality criterion
-
Name:
Contract Management
/
Weighting:
5
Cost criterion
-
Name:
Ultimate Cost
/
Weighting:
40
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no