Date of dispatch of this notice: 29/04/2022
Expire date: 31/05/2026
External Reference: 2022-293542
TED Reference: 2022/S 087-236632
Contract notice
Information
Published
Contract notice
Contract notice
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
The Office of Government Procurement
IE3229842HH
3A Mayor Street Upper
Dublin 1. D01 PF72.
Dublin
IE
Contact person:
Customer Service Team
Telephone:
+353 761008220
E-mail:
support@ogp.gov.ie
NUTS code:
IE -
IRELAND
Main address:
http://www.ogp.gov.ie/
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/351
I.2)
Joint procurement
The contract is awarded by a central purchasing body
I.3)
Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=212927&B=ETENDERS_SIMPLEAdditional information can be obtained from
the abovementioned address:
Tenders or requests to participate must be submitted
electronically via:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=212927&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)
Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5)
Main activity
General public services
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
DPS for Creative Campaign Services for the Public Sector
Reference number:
PROJ000007524
II.1.2)
Main CPV code
79340000
-
Advertising and marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
The Office of Government Procurement is establishing a Dynamic Purchasing System for the provision of Creative Campaign Services to Public Sector Bodies. These Services include:
a) Strategic, evidence-based, creative concepts and recommendations to support client campaign objectives;
b) Planning and management of integrated campaigns to ensure consistent and quality messaging across multiple channels;
c) Design, development, copy writing and production of creative concepts, content and advertising materials for use across all channels and platforms;
d) Post campaign analysis and performance reporting.
The DPS is designed to facilitate easy access for creative agencies to public sector competitions, without the need to submit a full commercial proposal. The DPS lends itself to the dynamic nature of the industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.
a) Strategic, evidence-based, creative concepts and recommendations to support client campaign objectives;
b) Planning and management of integrated campaigns to ensure consistent and quality messaging across multiple channels;
c) Design, development, copy writing and production of creative concepts, content and advertising materials for use across all channels and platforms;
d) Post campaign analysis and performance reporting.
The DPS is designed to facilitate easy access for creative agencies to public sector competitions, without the need to submit a full commercial proposal. The DPS lends itself to the dynamic nature of the industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.
II.1.5)
Estimated total value
Value excluding VAT: 50000000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2)
Description
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
Main site or place of performance:
Dublin 1
II.2.4)
Description of the procurement
The Office of Government Procurement is establishing a Dynamic Purchasing System (DPS) for the provision of Creative Campaign Services to Public Sector Bodies in Ireland. In summary, the Services shall comprise:
a) Provision of strategic, evidence-based, creative concepts and recommendations to support client campaign objectives;
b) Planning and management of integrated campaigns to ensure consistent and quality messaging across multiple traditional, digital, mobile, social media and other emerging technologies;
c) Design, development, copy writing and production of creative concepts, content and advertising materials for use across all channels and platforms;
d) Post campaign analysis and performance reporting;
e) Associated activities as described in Appendix 1 of the attached RFATP document.
The Dynamic Purchasing System (DPS) is designed to facilitate easy access for creative agencies to public sector competitions, without the need to submit a full commercial proposal. Admission to the DPS will be made on the basis of an agency’s capacity, as evidenced by a combination of turnover (financial and economic standing) and previous experience (technical and professional ability). The DPS lends itself to the dynamic nature of the industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.
a) Provision of strategic, evidence-based, creative concepts and recommendations to support client campaign objectives;
b) Planning and management of integrated campaigns to ensure consistent and quality messaging across multiple traditional, digital, mobile, social media and other emerging technologies;
c) Design, development, copy writing and production of creative concepts, content and advertising materials for use across all channels and platforms;
d) Post campaign analysis and performance reporting;
e) Associated activities as described in Appendix 1 of the attached RFATP document.
The Dynamic Purchasing System (DPS) is designed to facilitate easy access for creative agencies to public sector competitions, without the need to submit a full commercial proposal. Admission to the DPS will be made on the basis of an agency’s capacity, as evidenced by a combination of turnover (financial and economic standing) and previous experience (technical and professional ability). The DPS lends itself to the dynamic nature of the industry, allowing newly formed agencies to apply, or re-apply, for admission to the DPS at any stage during its Term.
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 50000000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
48
This contract is subject to renewal:
no
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section III: Legal, economic, financial and technical information
III.1)
Conditions for participation
III.1.2)
Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3)
Technical and professional ability
Selection criteria as stated in the procurement documents
III.2)
Conditions related to the contract
III.2.2)
Contract performance conditions
Please consult the RFATP documentation for this competition (RFT 212986)
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Restricted procedure
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
The procurement involves the setting up of a dynamic purchasing system
The dynamic purchasing system might be used by additional purchasers
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.2)
Time limit for receipt of tenders or requests to participate
Date:
31/05/2026
Local time:
13:00
IV.2.4)
Languages in which tenders or requests to participate may be submitted
English
Section VI: Complementary information
VI.1)
Information about recurrence
This is a recurrent procurement:
no
VI.4)
Procedures for review
VI.4.1)
Review body
The High Court of Ireland
Dublin
IE
Telephone:
+353 18866000
VI.4.3)
Review procedure
Precise information on deadline(s) for review procedures:
Please consult your own legal advisors.