II.1)
Scope of the procurement
Provision of Out of Home Advertising Services for the CIE Group of Companies
Reference number:
7911
79341000
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Advertising services
Services
II.1.4)
Short description
CIE manages a substantial network of outdoor advertising sites, potential and realised, across bus and rail networks throughout Ireland. The advertising business includes, but is not limited to, external and internal positions on network bus and rail fleets, fixed and digital advertising sites at bus and rail stations and nationwide roadside billboard sites (the “Sites”). The current license for the CIE out of home advertising business (the “OOH Advertising Business”) expires on 24th January 2023. Pre-Qualification Applications for a new license to operate the OOH Advertising Business, are now invited from interested parties.
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
II.2.3)
Place of performance
II.2.4)
Description of the procurement
CIE manages a substantial network of outdoor advertising sites, potential and realised, across bus and rail networks throughout Ireland. The advertising business includes, but is not limited to, external and internal positions on network bus and rail fleets, fixed and digital advertising sites at bus and rail stations and nationwide roadside billboard sites (the “Sites”). The current license for the CIE out of home advertising business (the “OOH Advertising Business”)expires on 24th January 2023. Pre-Qualification Applications for a new license to operate the OOH Advertising Business, are now invited from interested parties.
CIE is seeking a contractor to fulfil the potential of the Sites, engage effectively with the commuter audience and maximise the revenue return to CIE from the Sites. It is intended that CIE will grant a license to the successful tenderer for the OOH Advertising Business, including transport, fixed and digital formats. The successful tenderer will be required to market, sell, develop and manage the OOH Advertising Business and to maintain the advertising assets in accordance with the terms of the license.
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
60
This contract is subject to renewal:
yes
Description of renewals:
The contract will have a two year extension option on a 1 + 1 basis subject to CIÉ's discretion
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no