Date of dispatch of this notice: 14/02/2022
Expire date: 21/04/2022
External Reference: 2022-229465
TED Reference: 2022/S 035-089112
Contract notice
Information
Published
Contract notice
Contract notice
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Department of Agriculture, Food and the Marine
N/A
Government Buildings, Old Abbeyleix Road
Portlaoise
R32 RPA6
IE
Contact person:
Gerry Greally
Telephone:
+353 578674400
E-mail:
gerry.greally@agriculture.gov.ie
NUTS code:
IE -
IRELAND
Main address:
http://www.agriculture.gov.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/307
I.3)
Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=207536&B=ETENDERS_SIMPLEAdditional information can be obtained from
the abovementioned address:
Tenders or requests to participate must be submitted
electronically via:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=207536&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)
Type of the contracting authority
Ministry or any other national or federal authority, including their regional or local subdivisions
I.5)
Main activity
General public services
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Marketing Service for the Sport Horse Sector in Ireland
Reference number:
RFT 207932
II.1.2)
Main CPV code
79342000
-
Marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
The Department of Agriculture, Food and Marine (DAFM) is seeking tenders for the supply of a National Marketing Service for the Irish sport horse sector from suitable Organisations / Bodies.
The National Marketing service to be provided is to promote and market Irish bred horses and Irish breeders and producers, to protect, enhance and build the reputation of the sport horse industry, to increase National and International exposure of the Irish Sport Horse Industry and to maximise the economic return to breeders relative to expenditure.
The body / organisation successful in the tender process will require staff that are knowledgeable about the sport horse industry in Ireland and abroad. Staff will require marketing know-how and expertise, knowledge of markets at home and abroad for the Irish sport horses, possess the experience to run national and international marketing programmes and facilitate innovative equine sales platforms for the industry.
The National Marketing service to be provided is to promote and market Irish bred horses and Irish breeders and producers, to protect, enhance and build the reputation of the sport horse industry, to increase National and International exposure of the Irish Sport Horse Industry and to maximise the economic return to breeders relative to expenditure.
The body / organisation successful in the tender process will require staff that are knowledgeable about the sport horse industry in Ireland and abroad. Staff will require marketing know-how and expertise, knowledge of markets at home and abroad for the Irish sport horses, possess the experience to run national and international marketing programmes and facilitate innovative equine sales platforms for the industry.
II.1.5)
Estimated total value
Value excluding VAT: 3200000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2)
Description
II.2.2)
Additional CPV code(s)
77500000
-
Animal husbandry services
79340000
-
Advertising and marketing services
79342100
-
Direct marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
The Department of Agriculture, Food and Marine (DAFM) is seeking tenders for the supply of a National Marketing Service for the Irish sport horse sector from suitable Organisations / Bodies.
The industry document ‘Reaching New Heights’ created a road map for the industry up to 2025 and set out recommendations to develop the sport horse sector. Recommendations in that strategy include a requirement to establish a horse marketing body to promote and market all aspects of the Irish sport horse sector on a global scale. Horse Sport Ireland has been providing this service to date (complement of staff: 4FTE). There is now a requirement to tender for the supply of this service for the next 4 years.
The National Marketing service to be provided is to promote and market Irish bred horses and Irish breeders and producers, to protect, enhance and build the reputation of the sport horse industry, to increase National and International exposure of the Irish Sport Horse Industry and to maximise the economic return to breeders relative to expenditure.
The body / organisation successful in the tender process will require staff that are knowledgeable about the sport horse industry in Ireland and abroad. Staff will require marketing know-how and expertise, knowledge of markets at home and abroad for the Irish sport horses, possess the experience to run national and international marketing programmes and facilitate innovative equine sales platforms for the industry.
The industry document ‘Reaching New Heights’ created a road map for the industry up to 2025 and set out recommendations to develop the sport horse sector. Recommendations in that strategy include a requirement to establish a horse marketing body to promote and market all aspects of the Irish sport horse sector on a global scale. Horse Sport Ireland has been providing this service to date (complement of staff: 4FTE). There is now a requirement to tender for the supply of this service for the next 4 years.
The National Marketing service to be provided is to promote and market Irish bred horses and Irish breeders and producers, to protect, enhance and build the reputation of the sport horse industry, to increase National and International exposure of the Irish Sport Horse Industry and to maximise the economic return to breeders relative to expenditure.
The body / organisation successful in the tender process will require staff that are knowledgeable about the sport horse industry in Ireland and abroad. Staff will require marketing know-how and expertise, knowledge of markets at home and abroad for the Irish sport horses, possess the experience to run national and international marketing programmes and facilitate innovative equine sales platforms for the industry.
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 3200000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
12
This contract is subject to renewal:
yes
Description of renewals:
Three possible renewals of up to 12 months each.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section III: Legal, economic, financial and technical information
III.1)
Conditions for participation
III.1.2)
Economic and financial standing
Selection criteria as stated in the procurement documents
III.1.3)
Technical and professional ability
Selection criteria as stated in the procurement documents
III.2)
Conditions related to the contract
III.2.3)
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Open procedure
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.2)
Time limit for receipt of tenders or requests to participate
Date:
11/04/2022
Local time:
17:00
IV.2.4)
Languages in which tenders or requests to participate may be submitted
English
IV.2.7)
Conditions for opening of tenders
Date:
11/04/2022
Local time:
17:00
Section VI: Complementary information
VI.1)
Information about recurrence
This is a recurrent procurement:
yes
Estimated timing for further notices to be published:
in 1-4 years' time
VI.2)
Information about electronic workflows
Electronic payment will be used
VI.4)
Procedures for review
VI.4.1)
Review body
High Court of Ireland
Dublin
IE