Date of dispatch of this notice: 16/03/2022
External Reference: 2022-234262
TED Reference: 2022/S 056-147367
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Education Procurement Service (EPS)
IE 6609370 G
University of Limerick
Castletroy
Co.Limerick
IE
Contact person:
Linda Maher
Telephone:
+353 61233715
E-mail:
linda.maher@ul.ie
NUTS code:
IE -
IRELAND
Main address:
http://www.educationprocurementservice.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/87073
I.2)
Joint procurement
The contract is awarded by a central purchasing body
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
Education
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
PMP1537D - UL - Competitive Dialogue Procedure for Digital & Content Marketing Services
Reference number:
RFT 190794
II.1.2)
Main CPV code
79342000
-
Marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
This tender is ultimately to build brand UL across three specific areas, Brand UL. Post Graduate & Under Graduate at UL Brand Level and International Brand Awareness. The requirement for each area is two-fold;
• strategy and campaign planning to include content creation as required such as blogs, e-book creation, digital adverts, emails, google advertising, social and web native graphics, short video, animated gifs, social media features panels and advertising (including any editing that may be required to make inhouse content searchable via google etc.).
• MEDIA SPEND on PPC, Google AdWords, Google search advertising, remarketing and ALL Paid Social activity.
Experience in client CRM management tools is required including e.g. Hubspot, Radius, Tribal products. Drupal, pubble and various other chat systems are also used by UL.
• strategy and campaign planning to include content creation as required such as blogs, e-book creation, digital adverts, emails, google advertising, social and web native graphics, short video, animated gifs, social media features panels and advertising (including any editing that may be required to make inhouse content searchable via google etc.).
• MEDIA SPEND on PPC, Google AdWords, Google search advertising, remarketing and ALL Paid Social activity.
Experience in client CRM management tools is required including e.g. Hubspot, Radius, Tribal products. Drupal, pubble and various other chat systems are also used by UL.
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
2500000.00
EUR
II.2)
Description
II.2.2)
Additional CPV code(s)
79342000
-
Marketing services
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
Main site or place of performance:
University of Limerick
II.2.4)
Description of the procurement
This tender is ultimately to build brand UL across three specific areas, Brand UL. Post Graduate & Under Graduate at UL Brand Level and International Brand Awareness. The requirement for each area is two-fold;
• strategy and campaign planning to include content creation as required such as blogs, e-book creation, digital adverts, emails, google advertising, social and web native graphics, short video, animated gifs, social media features panels and advertising (including any editing that may be required to make inhouse content searchable via google etc.).
• MEDIA SPEND on PPC, Google AdWords, Google search advertising, remarketing and ALL Paid Social activity.
Experience in client CRM management tools is required including e.g. Hubspot, Radius, Tribal products. Drupal, pubble and various other chat systems are also used by UL.
• strategy and campaign planning to include content creation as required such as blogs, e-book creation, digital adverts, emails, google advertising, social and web native graphics, short video, animated gifs, social media features panels and advertising (including any editing that may be required to make inhouse content searchable via google etc.).
• MEDIA SPEND on PPC, Google AdWords, Google search advertising, remarketing and ALL Paid Social activity.
Experience in client CRM management tools is required including e.g. Hubspot, Radius, Tribal products. Drupal, pubble and various other chat systems are also used by UL.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Creative Process/ideas / positioning / Brand development
/
Weighting:
15%
Quality criterion
-
Name:
Service
/
Weighting:
15%
Quality criterion
-
Name:
Reporting
/
Weighting:
15%
Quality criterion
-
Name:
Staffing – Manpower and Organisation
/
Weighting:
10%
Quality criterion
-
Name:
International Experience
/
Weighting:
10%
Quality criterion
-
Name:
EU Cookie Directive Challenges
/
Weighting:
5%
Quality criterion
-
Name:
CRM- lead generation & conversion capability
/
Weighting:
5%
Price
-
Weighting:
30%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
All information relating to tenders is published on www.etenders.gov.ie only
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Competitive dialogue
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2021/S 098-257052
Section V: Award of contract
Contract No: 1
Title: PMP1537D - UL - Competitive Dialogue Procedure for Digital & Content Marketing Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
19/01/2022
V.2.2)
Information about tenders
Number of tenders received:
2
Number of tenders received from SMEs:
2
Number of tenders received from tenderers from other EU Member States:
0
Number of tenders received from tenderers from non-EU Member States:
0
Number of tenders received by electronic means:
2
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Connelly Partners LLC
Dublin
IE
NUTS code:
IE -
IRELAND
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
2500000.00
EUR
Total value of the contract/lot:
2500000.00
EUR
Section V: Award of contract
Contract No: 2
Title: PMP1537D - UL - Competitive Dialogue Procedure for Digital & Content Marketing Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
19/01/2022
V.2.2)
Information about tenders
Number of tenders received:
2
Number of tenders received from SMEs:
2
Number of tenders received from tenderers from other EU Member States:
0
Number of tenders received from tenderers from non-EU Member States:
0
Number of tenders received by electronic means:
2
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
TFS Media t/a 256
Dublin
IE
NUTS code:
IE -
IRELAND
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
2500000.00
EUR
Total value of the contract/lot:
2500000.00
EUR
Section VI: Complementary information
VI.4)
Procedures for review
VI.4.1)
Review body
Office of the High Court
Four Courts Ground Floor, Inns Quay
Dublin
7
IE
Telephone:
+353 18886000
E-mail:
HighCourtCentralOffice@courts.ie