Date of dispatch of this notice: 22/10/2021
External Reference: 2021-278318
TED Reference: 2021/S 209-548068
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Fáilte Ireland-National Tourism Development Authority
N/A
88-95 Amiens Street
Dublin
Dublin 1
IE
Contact person:
Glenda Byrne
Telephone:
+353 18847878
E-mail:
procurement@failteireland.ie
NUTS code:
IE -
IRELAND
Main address:
https://www.failteireland.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1169
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
General public services
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Digital Agency for B2B
Reference number:
DI/2021/07
II.1.2)
Main CPV code
79340000
-
Advertising and marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
Fáilte Ireland is seeking to appoint a Digital Agency partner with the ambition to lead the transformation of our B2B digital platforms and communications.
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
4000000.00
EUR
II.2)
Description
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79342000
-
Marketing services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
Fáilte Ireland is seeking to appoint a Digital Agency partner with the ambition to lead the transformation of our B2B digital platforms and communications.
Fáilte Ireland is seeking to appoint a Digital Agency partner with the ambition to lead the transformation of our B2B digital platforms and communications.
We are conscious that our current ecosystem: the websites, social channels and digital portals, email data management have become complex to navigate and resource-heavy to manage due to developing organically and being driven by organisational requirements rather than that industry needs. We want to develop a fully integrated and streamlined digital footprint based on best practice digital principles to achieve more efficient and aligned workflows and scalable processes and communication protocols, leading to smarter resource and operational efficiencies and a better experience for all stakeholders.
Therefore, we are looking for an agency partner to guide and ignite transformation from strategy through to execution. This will involve evaluating the impact and delivery of our current eco-system to deliver our B2B strategy and objectives and in turn identifying what changes are necessary to be best-in-class in the B2B digital space. This agency will partner and lead teams as we navigate change, capitalise on new opportunities, and stay at the cutting edge of B2B communications and marketing.
Fáilte Ireland want to appoint a dedicated B2B Digital Agency to lead in the following areas. We anticipate that delivering on full scope may require working as a consortia and/or with Prime/Subcontractors and please include and give visibility of this structure as part of your response.
Remit:
1. B2B Digital Strategy and implementation:
- The development and implementation of a digital strategy resulting in the transformation of our B2B Digital Eco System over the next two years.
- The mapping and delivery (in conjunction with other partners as appropriate (e.g., web development agency) of all digital platform and communication requirements for B2B stakeholders.
2. Content Development and Production:
- Deliver on all omni-channel B2B content requirements i.e., content ideation, production and channel maintenance across appropriate owned channels for all B2B stakeholders.
Fáilte Ireland is seeking to appoint a Digital Agency partner with the ambition to lead the transformation of our B2B digital platforms and communications.
We are conscious that our current ecosystem: the websites, social channels and digital portals, email data management have become complex to navigate and resource-heavy to manage due to developing organically and being driven by organisational requirements rather than that industry needs. We want to develop a fully integrated and streamlined digital footprint based on best practice digital principles to achieve more efficient and aligned workflows and scalable processes and communication protocols, leading to smarter resource and operational efficiencies and a better experience for all stakeholders.
Therefore, we are looking for an agency partner to guide and ignite transformation from strategy through to execution. This will involve evaluating the impact and delivery of our current eco-system to deliver our B2B strategy and objectives and in turn identifying what changes are necessary to be best-in-class in the B2B digital space. This agency will partner and lead teams as we navigate change, capitalise on new opportunities, and stay at the cutting edge of B2B communications and marketing.
Fáilte Ireland want to appoint a dedicated B2B Digital Agency to lead in the following areas. We anticipate that delivering on full scope may require working as a consortia and/or with Prime/Subcontractors and please include and give visibility of this structure as part of your response.
Remit:
1. B2B Digital Strategy and implementation:
- The development and implementation of a digital strategy resulting in the transformation of our B2B Digital Eco System over the next two years.
- The mapping and delivery (in conjunction with other partners as appropriate (e.g., web development agency) of all digital platform and communication requirements for B2B stakeholders.
2. Content Development and Production:
- Deliver on all omni-channel B2B content requirements i.e., content ideation, production and channel maintenance across appropriate owned channels for all B2B stakeholders.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Digital Audit, Data, Insights
/
Weighting:
10
Quality criterion
-
Name:
Future Vision for B2B digital ecosystem
/
Weighting:
20
Quality criterion
-
Name:
Strategy to Action
/
Weighting:
20
Quality criterion
-
Name:
Agency & Team: Capability & Expertise
/
Weighting:
10
Quality criterion
-
Name:
Contract Management
/
Weighting:
5
Cost criterion
-
Name:
Ultimate Cost
/
Weighting:
35
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Open procedure
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2021/S 124-328554
Section V: Award of contract
Contract No: 1
Title: Digital Agency for B2B
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
21/10/2021
V.2.2)
Information about tenders
Number of tenders received:
3
Number of tenders received by electronic means:
3
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
256
2975710SH
Second Floor The Mill, Greenmount Avenue, Harold's
Dublin 12
Dublin
IE
Telephone:
+353 17076020
E-mail:
karen@256media.ie
NUTS code:
IE -
IRELAND
Internet address:
http://www.256media.ie
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
4000000.00
EUR
Section VI: Complementary information
VI.3)
Additional information
1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties
2) This is the sole call for competition for this service.
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers.
4) Establishment of this contract will be subject to the approval of the competent authorities.
5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process; or if having concluded contract the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.
6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time.
7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses/questionnaires with missing or incomplete information. Therefore, tenderers/candidates are advised to ensure that they return FULLY COMPLETED tenders/questionnaires in order to avoid the risk of elimination from the competition at the evaluation/application stage
2) This is the sole call for competition for this service.
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers.
4) Establishment of this contract will be subject to the approval of the competent authorities.
5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process; or if having concluded contract the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.
6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time.
7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses/questionnaires with missing or incomplete information. Therefore, tenderers/candidates are advised to ensure that they return FULLY COMPLETED tenders/questionnaires in order to avoid the risk of elimination from the competition at the evaluation/application stage
VI.4)
Procedures for review
VI.4.1)
Review body
High Court
The Four Courts
Dublin 1
Dublin 1
IE
Telephone:
+353 18886000
Internet address:
http://www.courts.ie
VI.4.3)
Review procedure
Precise information on deadline(s) for review procedures:
The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The Statutory Instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that contract.