ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 27/08/2021

External Reference: 2021-261877

TED Reference: 2021/S 169-442521

Contract award notice

Contract award notice

Results of the procurement procedure

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

Irish Blood Transfusion Service
N/A
National Blood Centre, James's Street
Dublin D08 NH5R
Dublin
IE
Contact person: Paul Behan
Telephone: +353 14322846
E-mail: paul.behan@ibts.ie
NUTS code:  IE -  IRELAND
Internet address(es):
Main address: http://www.giveblood.ie
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1186

I.4)

Type of the contracting authority

Body governed by public law
I.5)

Main activity

Health

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Media Planning & Buying
Reference number:  IBTS/007/2021
II.1.2)

Main CPV code

79341200  -  Advertising management services
II.1.3)

Type of contract

Services
II.1.4)

Short description

The Services shall consist of all media planning and buying services incorporating digital media reasonably required by IBTS
II.1.6)

Information about lots

This contract is divided into lots: no
II.1.7)

Total value of the procurement

Value excluding VAT:  2400000.00  EUR
II.2)

Description

II.2.2)

Additional CPV code(s)

79341000  -  Advertising services
79341400  -  Advertising campaign services
II.2.3)

Place of performance

NUTS code:  IE -  IRELAND
Main site or place of performance:  
Dublin
II.2.4)

Description of the procurement

The Services shall consist of all media planning and buying services incorporating digital media reasonably required by IBTS
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Quality Assurance  /  Weighting:  2
Quality criterion  -  Name:  Human Resources Capacity  /  Weighting:  2
Quality criterion  -  Name:  Financial Capacity  /  Weighting:  2
Quality criterion  -  Name:  Agency fit and compatability  /  Weighting:  4
Quality criterion  -  Name:  Understanding of the challenges of the Media Brief  /  Weighting:  6
Quality criterion  -  Name:  Understanding of the target audience(s), especially their media behaviour  /  Weighting:  10
Quality criterion  -  Name:  Quality and creativity of recommended Media Strategy and Media Plan  /  Weighting:  14
Quality criterion  -  Name:  Proposals for Resourcing the IBTS account: Quality and balance of the team offered in the provided worksheet.  /  Weighting:  8
Cost criterion  -  Name:  Media prices offered – robustness and value of media costs and quality relative to budget, as submitted in the provided worksheet  /  Weighting:  12
Cost criterion  -  Name:  Remuneration - Proposed fee as submitted in provided spreadsheet  /  Weighting:  20
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Open procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2021/S 093-243428

Section V: Award of contract

Contract No: 1

Title: Media Planning & Buying

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

01/08/2021
V.2.2)

Information about tenders

Number of tenders received:  2
Number of tenders received from SMEs:  1
Number of tenders received by electronic means:  2
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

OMD
9683230J
1 Richview Office Park
Dublin 14
Dublin
IE
Telephone: +353 012165131
E-mail: tim.griffiths@omd.com
NUTS code:  IE -  IRELAND
Internet address: http://www.omd.com/ireland/global-media-agency

The contractor is an SME : yes
V.2.4)

Information on value of the contract/lot (excluding VAT)

Total value of the contract/lot:  2400000.00  EUR

Section VI: Complementary information

VI.4)

Procedures for review

VI.4.1)

Review body

Remedies Directive applies
Dublin
IE

VI.4.2)

Body responsible for mediation procedures

Remedies Directive applies
Dublin
IE

VI.4.4)

Service from which information about the review procedure may be obtained

Remedies Directive applies
Dublin
Dublin
IE