Date of dispatch of this notice: 16/08/2021
Expire date: 30/11/2021
External Reference: 2021-202735
TED Reference: 2021/S 161-423705
Prior information notice
Information
Published
Prior information notice
Prior information notice
Services
Directive 2014/24/EU
This notice is for prior information only
Section I: Contracting authority
I.1)
Name and addresses
Bord Bia (Irish Food Board)
N/A
Clanwilliam Court
Dublin
Lower Mount Street
IE
Contact person:
Mark Kedney
Telephone:
+353 16142281
E-mail:
Procurement@bordbia.ie
NUTS code:
IE -
IRELAND
Main address:
http://www.bordbia.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/432
I.3)
Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=195661&B=ETENDERS_SIMPLEAdditional information can be obtained from
the abovementioned address:
I.4)
Type of the contracting authority
Other type:
Bord Bia - Irish Food Board
I.5)
Main activity
Other activity:
Bord Bia - Irish Food Board
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Promotion of Irish Mushrooms in the UK Market
Reference number:
MK/PINIMUKM/08/21
II.1.2)
Main CPV code
79340000
-
Advertising and marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
Prior Information Notice for the promotion of Irish Mushrooms in the UK Market.
II.1.5)
Estimated total value
Value excluding VAT: 25000000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2)
Description
II.2.2)
Additional CPV code(s)
79342200
-
Promotional services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
Prior Information Notice for the promotion of Irish Mushrooms in the UK Market.
As part of the European Commission’s annual call seeking applications for EU co-funding support for the promotion of agricultural products, Bord Bia submitted a proposal for a three year “Mix it up with Sustainable Mushrooms from Europe” campaign in May 2021.
Subject to approval, this €3.0m (incl VAT) promotion campaign will be run in the UK and will be an information and advertising campaign targeting consumers in the UK.
Sustainability is an important issue for consumers, and the campaign will highlight the sustainable credentials of Irish Mushrooms. If the above application is successful, Bord Bia will seek to appoint an Implementing Body to assist in the delivery of this campaign over the period 2022-2024. Promotional initiatives will include digital advertising, public relations, social media, and website and search engine optimisation
It is expected that DG Agri/ EA (Research Executive Agency will announce its decision on successful applications in October 2021.
As part of the European Commission’s annual call seeking applications for EU co-funding support for the promotion of agricultural products, Bord Bia submitted a proposal for a three year “Mix it up with Sustainable Mushrooms from Europe” campaign in May 2021.
Subject to approval, this €3.0m (incl VAT) promotion campaign will be run in the UK and will be an information and advertising campaign targeting consumers in the UK.
Sustainability is an important issue for consumers, and the campaign will highlight the sustainable credentials of Irish Mushrooms. If the above application is successful, Bord Bia will seek to appoint an Implementing Body to assist in the delivery of this campaign over the period 2022-2024. Promotional initiatives will include digital advertising, public relations, social media, and website and search engine optimisation
It is expected that DG Agri/ EA (Research Executive Agency will announce its decision on successful applications in October 2021.
II.3)
Estimated date of publication of contract notice:
08/11/2021
Section IV: Procedure
IV.1)
Description
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: no
IV.2)