II.1)
Scope of the procurement
The provision of graphic design and digital services to GMIT
79822500
-
Graphic design services
Services
II.1.4)
Short description
The Contracting Authority wishes to establish a multiparty framework agreement for the provision of graphic design and digital services (the ‘Services’). The aim of the framework is to supply the Contracting Authority with graphic design services for multiple media purposes. The Contracting Authority’s requirements relate to:
• Graphic Design
• Digital Services
• Brand and Marketing Services
as more fully described in the RFT.
II.1.5)
Estimated total value
Value excluding VAT: 900000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79415200
-
Design consultancy services
II.2.3)
Place of performance
Main site or place of performance:
Galway
II.2.4)
Description of the procurement
The Contracting Authority wishes to establish a multiparty framework agreement for the provision of graphic design and digital services (the ‘Services’). The aim of the framework is to supply the Contracting Authority with graphic design services for multiple media purposes. The Contracting Authority’s requirements are outlined as follows:
Graphic Design
• Design of printed marketing and communications materials
• Brand design, development, and management
• Design of signage, display, and interior/exterior graphics
Digital Services
• Digital marketing campaign planning, set-up, management, and analysis
• Creation of digital advertisements using video, animation, and/or imagery
• Creation of complementary images for use on website and on organic social media posts
• Creation of templates for videos (intros, outros, text, transitions)
• The Contracting Authority may require the framework members to place digital advertisements and/or provide digital advertisement buying services
Brand and Marketing Services
This framework is predominantly for graphic design and digital services. However, the Contracting Authority expects that the successful tenderer will work in partnership with its Marketing Officer throughout the year and act as a brand guardian to ensure the Contracting Authority’s branding is followed at all times.
From time to time, the Contracting Authority may require assistance with brand and marketing activities such as:
• Marketing campaign strategy and development (approx. twice per year)
• Market research (for example focus groups and online questionnaires) on specific projects
• Art direction of photo shoots as required
• Copywriting/proofing on larger projects
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 900000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
24
This contract is subject to renewal:
yes
Description of renewals:
The Contracting Authority has the option to extend the duration by further periods of one (1) year subject to a maximum of four (4) years.
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the framework agreement may extend beyond the date of expiry of the agreements.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no