II.1)
Scope of the procurement
Provision of Direct Marketing Services for Tourism Ireland in the United States
Reference number:
US/EDM/2022
79342100
-
Direct marketing services
Services
II.1.4)
Short description
The New York, US Market Office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for the provision of direct marketing services in the United States. It is anticipated that work under the Framework Agreement will commence in January 2022. It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time. Direct Marketing (DM) and Communication Services may vary depending on the project. The services required from the successful supplier will be predominately digital in nature and underpinned with robust travel and tourism data, bespoke to the US market in order to execute and maintain a successful, long term recovery strategy post-Covid from one of Tourism Ireland’s most valuable markets. It is envisioned that the services required will be project or scheme specific depending on the priority and/or objective.
II.1.5)
Estimated total value
Value excluding VAT: 1200000.00
USD
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.3)
Place of performance
NUTS code:
US -
United States
Main site or place of performance:
United States
II.2.4)
Description of the procurement
The New York, US Market Office of Tourism Ireland wishes to appoint a Direct Marketing Agency to a single-party framework agreement for the provision of direct marketing services in the United States. The Contract Period will be for two (2) years, with option to extend annually for up to an additional two (2) years subject to budget, annual performance review, and other factors. It is anticipated that work under the Framework Agreement will commence in January 2022. It is a requirement that the successful supplier has an operational base in the US and can operate to US Eastern Standard Time. Direct Marketing (DM) and Communication Services may vary depending on the project. The services required from the successful supplier will be predominately digital in nature and underpinned with robust travel and tourism data, bespoke to the US market in order to execute and maintain a successful, long term recovery strategy post-Covid from one of Tourism Ireland’s most valuable markets. It is envisioned that the services required will be project or scheme specific depending on the priority and/or objective. PLEASE REFER TO THE RFT DOCUMENTS ATTACHED FOR DOWNLOADING FOR FULL DETAILS OF REQUIREMENTS.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 1200000.00
USD
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
48
This contract is subject to renewal:
yes
Description of renewals:
The Contract Period will be for two (2) years, with option to extend annually for up to an additional two (2) years subject to budget, annual performance review, and other factors.
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged minimum number:
5
Objective criteria for choosing the limited number of candidates:
PRE-QUALIFICATION
Evidence of operational base in the US and commitment to operate to US Eastern Standard Time
Completed ESPD Supplied
Satisfaction of financial stability
Adequate Insurance Cover in place
Commitment to Timeframe
Passes Tourism Ireland's IT Security/GDPR compliance test
SUITABILITY CRITERIA
EXPERIENCE IN HANDLING CONTRACTS OF A SIMILAR SIZE AND NATURE: [50%]
RELEVANT EXPERIENCE, QUALIFICATIONS AND SKILLS: [30%]
ADEQUATE RESOURCES TO FULFIL THE REQUIREMENTS: [20%]
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
Please refer to the RFT documents available to download from www.etenders.gov.ie