II.1)
Scope of the procurement
Managed Service to deliver all aspects of the 2022 Census Publicity Campaign
Reference number:
CENPUB2022
79416000
-
Public relations services
Services
II.1.4)
Short description
The development, design, management and delivery of a comprehensive, nationwide publicity campaign for Census 2022, including brand development, strong PR focus, advertising (on all relevant platforms) and development and maintenance of the Census 2022 website.
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
1480225.00
EUR
II.2.2)
Additional CPV code(s)
22462000
-
Advertising material
79340000
-
Advertising and marketing services
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79342000
-
Marketing services
79416100
-
Public relations management services
79416200
-
Public relations consultancy services
79961100
-
Advertising photography services
92111200
-
Advertising, propaganda and information film and video-tape production
92111210
-
Advertising film production
II.2.3)
Place of performance
Main site or place of performance:
Dublin
II.2.4)
Description of the procurement
The development, design, management and delivery of a comprehensive, nationwide publicity campaign for Census 2022, including brand development, strong PR focus, advertising (on all relevant platforms) and development and maintenance of the Census 2022 website.
Criteria below
Quality criterion
-
Name:
A- Quality of Campaign Delivery proposal
/
Weighting:
35
Quality criterion
-
Name:
B- Quality of Contract Management (incl. Project and Account Management)
/
Weighting:
20
Quality criterion
-
Name:
C- Quality and Balance of Team/Resources proposed (CV’s)
/
Weighting:
25
Cost criterion
-
Name:
D – Total Overall Cost
/
Weighting:
20
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no