Date of dispatch of this notice: 01/06/2021
External Reference: 2021-215979
TED Reference: 2021/S 107-282071
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Education Procurement Service (EPS)
IE 6609370 G
University of Limerick
Castletroy
Co.Limerick
IE
Contact person:
Gerry Kennedy
Telephone:
+353 61213506
E-mail:
gerry.kennedy@ul.ie
NUTS code:
IE -
IRELAND
Main address:
http://www.educationprocurementservice.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/87073
I.4)
Type of the contracting authority
Other type:
The University of Limerick
I.5)
Main activity
Education
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
ESS103F Multi Supplier Framework Agreement for the provision of B2B Digital Marketing Service for The University of Limerick
II.1.2)
Main CPV code
79342100
-
Direct marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
Lot 1: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MSc in Project and Programme Management online post graduate education programme. To successfully market the UL online programme requires a complete, holistic, end-to-end marketing approach. Lot 2: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MBA programme. To successfully market the UL MBA programme requires a complete, holistic, end-to-end marketing approach.
II.1.6)
Information about lots
This contract is divided into lots:
yes
II.1.7)
Total value of the procurement
Value excluding VAT:
400000.00
EUR
II.2)
Description
II.2.1)
Title
CPM Programme
Lot No:
1
II.2.2)
Additional CPV code(s)
72212480
-
Sales, marketing and business intelligence software development services
72212481
-
Sales or marketing software development services
75112000
-
Administrative services for business operations
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79340000
-
Advertising and marketing services
79342000
-
Marketing services
79342200
-
Promotional services
79400000
-
Business and management consultancy and related services
79410000
-
Business and management consultancy services
79411100
-
Business development consultancy services
79413000
-
Marketing management consultancy services
79996000
-
Business organisation services
80300000
-
Higher education services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
Lot 1:The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MSc in Project and Programme Management online post graduate education programme. To successfully market the UL online programme requires a complete, holistic, end-to-end marketing approach. We require a specialist B2B marketing partner with the capability to deliver a broad range of best practice B2B services such as strategy, planning, websites, messaging, video, photography, print materials, brand marketing, demand generation activities, and pipeline nurturing etc.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Service Delivery & Sourcing
/
Weighting:
25%
Quality criterion
-
Name:
Creativity and Design Aesthetic
/
Weighting:
20%
Quality criterion
-
Name:
Track record and resources of Proposed Team
/
Weighting:
25%
Cost criterion
-
Name:
Ultimate Cost
/
Weighting:
30%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
UL MBA programme
Lot No:
2
II.2.2)
Additional CPV code(s)
72212480
-
Sales, marketing and business intelligence software development services
72212481
-
Sales or marketing software development services
75112000
-
Administrative services for business operations
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79340000
-
Advertising and marketing services
79342000
-
Marketing services
79342200
-
Promotional services
79400000
-
Business and management consultancy and related services
79410000
-
Business and management consultancy services
79411100
-
Business development consultancy services
79413000
-
Marketing management consultancy services
79996000
-
Business organisation services
80300000
-
Higher education services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
Lot 2 The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MBA programme. To successfully market the UL MBA programme requires a complete, holistic, end-to-end marketing approach. We require a specialist B2B marketing partner with the capability to deliver a broad range of best practice B2B services such as strategy, planning, websites, messaging, video, photography, print materials, brand marketing, demand generation activities, and pipeline nurturing etc.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Project Methodology
/
Weighting:
25%
Quality criterion
-
Name:
Creativity and Design Aesthetic
/
Weighting:
20%
Quality criterion
-
Name:
Track record and resources of Proposed Team
/
Weighting:
25%
Cost criterion
-
Name:
Ultimate Cost
/
Weighting:
30%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Open procedure
IV.1.3)
Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2020/S 202-490137
Section V: Award of contract
Contract No: 1
Title: CPM Programme
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
12/04/2021
V.2.2)
Information about tenders
Number of tenders received:
2
Number of tenders received from SMEs:
2
Number of tenders received from tenderers from other EU Member States:
0
Number of tenders received from tenderers from non-EU Member States:
0
Number of tenders received by electronic means:
2
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Maverick Communications International
Caherelly House,
Ballina/Killaloe
IE
NUTS code:
IE -
IRELAND
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
200000.00
EUR
Total value of the contract/lot:
2000000.00
EUR
Section V: Award of contract
Contract No: 2
Title: UL MBA programme
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
12/04/2021
V.2.2)
Information about tenders
Number of tenders received:
2
Number of tenders received from SMEs:
2
Number of tenders received from tenderers from other EU Member States:
0
Number of tenders received from tenderers from non-EU Member States:
0
Number of tenders received by electronic means:
2
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Dept Digital Ltd
Dublin
IE
NUTS code:
IE -
IRELAND
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
400000.00
EUR
Total value of the contract/lot:
400000.00
EUR
Section VI: Complementary information
VI.4)
Procedures for review
VI.4.1)
Review body
Office of the High Court
Four Courts Ground Floor, Inns Quay
Dublin
7
IE
Telephone:
+353 18886000
E-mail:
HighCourtCentralOffice@courts.ie