ETENDERS

Contract notice

Information

Published

Date of dispatch of this notice: 19/05/2021

Expire date: 18/06/2021

External Reference: 2021-218779

TED Reference: 2021/S 098-257052

Contract notice

Contract notice

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

Education Procurement Service (EPS)
IE 6609370 G
University of Limerick
Castletroy
Co.Limerick
IE
Contact person: Linda Maher
Telephone: +353 61233715
E-mail: linda.maher@ul.ie
NUTS code:  IE -  IRELAND
Internet address(es):
Main address: http://www.educationprocurementservice.ie
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/87073

I.2)

Joint procurement

The contract is awarded by a central purchasing body
I.3)

Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at:  
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=189399&B=ETENDERS_SIMPLE
Additional information can be obtained from
the abovementioned address:  
Tenders or requests to participate must be submitted
electronically via:  http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=189399&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)

Type of the contracting authority

Body governed by public law
I.5)

Main activity

Education

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

PMP1537D - UL - Competitive Dialogue Procedure for Digital & Content Marketing Services
Reference number:  RFT 190794
II.1.2)

Main CPV code

79342000  -  Marketing services
II.1.3)

Type of contract

Services
II.1.4)

Short description

This tender is ultimately to build brand UL across three specific areas, Brand UL. Post Graduate & Under Graduate at UL Brand Level and International Brand Awareness. The requirement for each area is two-fold;
• strategy and campaign planning to include content creation as required such as blogs, e-book creation, digital adverts, emails, google advertising, social and web native graphics, short video, animated gifs, social media features panels and advertising (including any editing that may be required to make inhouse content searchable via google etc.).
• MEDIA SPEND on PPC, Google AdWords, Google search advertising, remarketing and ALL Paid Social activity.
Experience in client CRM management tools is required including e.g. Hubspot, Radius, Tribal products. Drupal, pubble and various other chat systems are also used by UL.
II.1.6)

Information about lots

This contract is divided into lots: no
II.2)

Description

II.2.2)

Additional CPV code(s)

79342000  -  Marketing services
79341000  -  Advertising services
79341100  -  Advertising consultancy services
79341200  -  Advertising management services
79341400  -  Advertising campaign services
79413000  -  Marketing management consultancy services
II.2.3)

Place of performance

NUTS code:  IE -  IRELAND
Main site or place of performance:  
University of Limerick
II.2.4)

Description of the procurement

This tender is ultimately to build brand UL across three specific areas, Brand UL. Post Graduate & Under Graduate at UL Brand Level and International Brand Awareness. The requirement for each area is two-fold;
• strategy and campaign planning to include content creation as required such as blogs, e-book creation, digital adverts, emails, google advertising, social and web native graphics, short video, animated gifs, social media features panels and advertising (including any editing that may be required to make inhouse content searchable via google etc.).
• MEDIA SPEND on PPC, Google AdWords, Google search advertising, remarketing and ALL Paid Social activity.
Experience in client CRM management tools is required including e.g. Hubspot, Radius, Tribal products. Drupal, pubble and various other chat systems are also used by UL.
II.2.5)

Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.7)

Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 12
This contract is subject to renewal: yes
Description of renewals:  
The Contracting Authority reserves the right, at its discretion, to extend the Term for a period or periods of up to one (1) year with a maximum of three (3) such extension on the same terms and conditions, subject to the Contracting Authority’s obligations at law. The Term will not exceed four (4) years in aggregate.
II.2.10)

Information about variants

Variants will be accepted: no
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)

Additional information

All information relating to tenders is published on www.etenders.gov.ie only

Section III: Legal, economic, financial and technical information

III.1)

Conditions for participation

III.1.1)

Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:  Please see RFT document for further details.
III.1.2)

Economic and financial standing

List and brief description of selection criteria:  
Please see RFT document for further details.
Minimum level(s) of standards possibly required:  
Please see RFT document for further details.
III.1.3)

Technical and professional ability

List and brief description of selection criteria:  
Please see RFT document for further details.
Minimum level(s) of standards possibly required:  
Please see RFT document for further details.
III.2)

Conditions related to the contract

III.2.2)

Contract performance conditions

Please see RFT document for further details.

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Competitive dialogue
IV.1.3)

Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
Envisaged maximum number of participants to the framework agreement:  10
IV.1.4)

Information about reduction of the number of solutions or tenders during negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes
IV.2)

Administrative information

IV.2.2)

Time limit for receipt of tenders or requests to participate

Date:  18/06/2021
Local time:  14:00
IV.2.3)

Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 09/08/2021
IV.2.4)

Languages in which tenders or requests to participate may be submitted

English
IV.2.6)

Minimum time frame during which the tenderer must maintain the tender

Duration in months : 12  (from the date stated for receipt of tender)

Section VI: Complementary information

VI.1)

Information about recurrence

This is a recurrent procurement:  no
VI.4)

Procedures for review

VI.4.1)

Review body

Office of the High Court
Four Courts Ground Floor, Inns Quay
Dublin
7
IE
Telephone: +353 18886000
E-mail: HighCourtCentralOffice@courts.ie