Date of dispatch of this notice: 23/03/2021
Expire date: 04/05/2021
External Reference: 2021-265661
TED Reference: 2021/S 060-151252
Contract notice
Information
Published
Contract notice
Contract notice
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Fáilte Ireland-National Tourism Development Authority
N/A
88-95 Amiens Street
Dublin
1
IE
Contact person:
Sabrina Jones
Telephone:
+353 18847888
E-mail:
procurement@failteireland.ie
NUTS code:
IE -
IRELAND
Main address:
www.failteireland.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1169
I.3)
Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=185279&B=ETENDERS_SIMPLEAdditional information can be obtained from
the abovementioned address:
Tenders or requests to participate must be submitted
electronically via:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=185279&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
General public services
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Digital Agencies
Reference number:
DI/2021/03/04
II.1.2)
Main CPV code
79413000
-
Marketing management consultancy services
II.1.3)
Type of contract
Services
II.1.4)
Short description
LOT 1: Digital Agency for B2C
The focus of the Digital agency will be to lead Fáilte Ireland on its continued journey to deliver a truly world-class digital experience for visitors to our owned channels arriving through owned, earned and paid sources.
The expected services the Digital Agency should provide will be principally:
• Digital Thought Leadership and Consultancy
• Omni-channel Content Planning, Development, Curation and Implementation
• Social Media Community Management
• Analytics, Measurement and Evaluation, Reporting
LOT 2: Digital Agency for B2B
Fáilte Ireland want to appoint a dedicated B2B Digital Agency to partner with Fáilte Ireland in the mapping and delivery of all digital requirements for all our stakeholders. Fáilte Ireland is looking to implement a future facing digital strategy culminating in the transformation of its B2B Digital Eco System over the next few years.
The focus of the Digital agency will be to lead Fáilte Ireland on its continued journey to deliver a truly world-class digital experience for visitors to our owned channels arriving through owned, earned and paid sources.
The expected services the Digital Agency should provide will be principally:
• Digital Thought Leadership and Consultancy
• Omni-channel Content Planning, Development, Curation and Implementation
• Social Media Community Management
• Analytics, Measurement and Evaluation, Reporting
LOT 2: Digital Agency for B2B
Fáilte Ireland want to appoint a dedicated B2B Digital Agency to partner with Fáilte Ireland in the mapping and delivery of all digital requirements for all our stakeholders. Fáilte Ireland is looking to implement a future facing digital strategy culminating in the transformation of its B2B Digital Eco System over the next few years.
II.1.5)
Estimated total value
Value excluding VAT: 16000000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
yes
Tenders may be submitted for
all lots
II.2)
Description
II.2.1)
Title
Digital Agency for B2C
Lot No:
1
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79342000
-
Marketing services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
LOT 1: Digital Agency for B2C
Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months, resulting in a new visitor-first streamlined and future proofed ecosystem. Fáilte Ireland now wants to appoint a single agency that will be responsible for the development and optimisation of holistic digital experiences, informed by data analytics and insights from owned channels as well as the wider Digital Ecosystem. The focus of the Digital agency will be to lead Fáilte Ireland on its continued journey to deliver a truly world-class digital experience for visitors to our owned channels arriving through owned, earned and paid sources.
The expected services the Digital Agency should provide will be principally:
• Digital Thought Leadership and Consultancy
• Omni-channel Content Planning, Development, Curation and Implementation
• Social Media Community Management
• Analytics, Measurement and Evaluation, Reporting
Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months, resulting in a new visitor-first streamlined and future proofed ecosystem. Fáilte Ireland now wants to appoint a single agency that will be responsible for the development and optimisation of holistic digital experiences, informed by data analytics and insights from owned channels as well as the wider Digital Ecosystem. The focus of the Digital agency will be to lead Fáilte Ireland on its continued journey to deliver a truly world-class digital experience for visitors to our owned channels arriving through owned, earned and paid sources.
The expected services the Digital Agency should provide will be principally:
• Digital Thought Leadership and Consultancy
• Omni-channel Content Planning, Development, Curation and Implementation
• Social Media Community Management
• Analytics, Measurement and Evaluation, Reporting
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 12000000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
60
This contract is subject to renewal:
no
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Digital Agency for B2B
Lot No:
2
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79342000
-
Marketing services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
II.2.4)
Description of the procurement
LOT 2: Digital Agency for B2B
Fáilte Ireland want to appoint a dedicated B2B Digital Agency to partner with Fáilte Ireland in the mapping and delivery of all digital requirements for all our stakeholders. Fáilte Ireland is looking to implement a future facing digital strategy culminating in the transformation of its B2B Digital Eco System over the next few years. The objective is to develop a fully integrated and streamlined digital footprint based on best practice digital principles to achieve more efficient and aligned workflows and processes, leading to smarter resource and operational efficiencies and a better experience for all stakeholders.
The agency will also be expected to deliver all omni-channel content and delivery across appropriate media channels.
Key stakeholders are:
• Domestic Industry/Tourism Businesses – Up to 15,000 individual businesses from micro, to small, to medium to a few large tourism businesses
• International Industry Partners – international conference and meeting organiser, international tourism businesses
• Government Departments and other governing bodies
• Sectoral Bodies – such as the Irish Hotel’s Federation, AVEA, and other Industry representative bodies
• Domestic Media – press, TV, radio and digital
Fáilte Ireland want to appoint a dedicated B2B Digital Agency to partner with Fáilte Ireland in the mapping and delivery of all digital requirements for all our stakeholders. Fáilte Ireland is looking to implement a future facing digital strategy culminating in the transformation of its B2B Digital Eco System over the next few years. The objective is to develop a fully integrated and streamlined digital footprint based on best practice digital principles to achieve more efficient and aligned workflows and processes, leading to smarter resource and operational efficiencies and a better experience for all stakeholders.
The agency will also be expected to deliver all omni-channel content and delivery across appropriate media channels.
Key stakeholders are:
• Domestic Industry/Tourism Businesses – Up to 15,000 individual businesses from micro, to small, to medium to a few large tourism businesses
• International Industry Partners – international conference and meeting organiser, international tourism businesses
• Government Departments and other governing bodies
• Sectoral Bodies – such as the Irish Hotel’s Federation, AVEA, and other Industry representative bodies
• Domestic Media – press, TV, radio and digital
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 4000000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
no
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section III: Legal, economic, financial and technical information
III.1)
Conditions for participation
III.1.1)
Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie
III.1.2)
Economic and financial standing
List and brief description of selection criteria:
As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie
Minimum level(s) of standards possibly required:
As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie
III.1.3)
Technical and professional ability
List and brief description of selection criteria:
As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie
Minimum level(s) of standards possibly required:
As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie
III.2)
Conditions related to the contract
III.2.2)
Contract performance conditions
As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Open procedure
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.2)
Time limit for receipt of tenders or requests to participate
Date:
04/05/2021
Local time:
12:00
IV.2.4)
Languages in which tenders or requests to participate may be submitted
English
IV.2.6)
Minimum time frame during which the tenderer must maintain the tender
Tender must be valid until:
04/05/2022
IV.2.7)
Conditions for opening of tenders
Date:
04/05/2021
Local time:
12:00
Section VI: Complementary information
VI.1)
Information about recurrence
This is a recurrent procurement:
no
VI.2)
Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3)
Additional information
1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie)only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed(or not relayed) via third parties;
2) This is the sole call for competition for this service;
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers;
4) Establishment of the framework will be subject to the approval of the competent authorities;
5) If for any reason it is not possible to conclude the framework agreement with the designated successful tenderer emerging from this competitive process; or if having concluded the framework agreement the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to admit the next highest scoring tenderer to the framework on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its solediscretion;
6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time;
7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses/questionnaires with missing or incomplete information. Therefore, tenderers/candidates are advised to ensure that they return fully completed tenders/questionnaires in order to avoid the risk of elimination from the competition at the evaluation/application stage.
2) This is the sole call for competition for this service;
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers;
4) Establishment of the framework will be subject to the approval of the competent authorities;
5) If for any reason it is not possible to conclude the framework agreement with the designated successful tenderer emerging from this competitive process; or if having concluded the framework agreement the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to admit the next highest scoring tenderer to the framework on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its solediscretion;
6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time;
7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses/questionnaires with missing or incomplete information. Therefore, tenderers/candidates are advised to ensure that they return fully completed tenders/questionnaires in order to avoid the risk of elimination from the competition at the evaluation/application stage.
VI.4)
Procedures for review
VI.4.1)
Review body
High Court
Chief Registrar, The Four Courts
Dublin
7
IE
Telephone:
+353 18886000
Internet address:
www.courts.ie
VI.4.3)
Review procedure
Precise information on deadline(s) for review procedures:
The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The statutory instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that contract