Contract award notice

Information

Published

Date of dispatch of this notice: 10/03/2021

External Reference: 2021-204162

TED Reference: 2021/S 051-128967

Contract award notice

Contract award notice

Results of the procurement procedure

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

Fáilte Ireland-National Tourism Development Authority
N/A
88-95 Amiens Street
Dublin
1
IE
Contact person: Procurement Unit
Internet address(es):
Main address: www.failteireland.ie

I.4)

Type of the contracting authority

Body governed by public law
I.5)

Main activity

General public services

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Digital Agency for B2C
Reference number:  DI/2021/01
II.1.2)

Main CPV code

79413000  -  Marketing management consultancy services
II.1.3)

Type of contract

Services
II.1.4)

Short description

Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months. As a result, we have delivered a new visitor-first ecosystem, with streamlined front and back end systems.  Fáilte Ireland now wants to appoint a single agency that is responsible for an optimised holistic digital journey, informed by detailed data analytics and insights from owned channels as well as the wider Digital Ecosystem. The focus of the Digital agency will be to ensure that Fáilte Ireland delivers a brilliant experience for visitors to our owned channels arriving through paid, owned and earned sources.
The services the Digital Agency should provide will be principally:
Digital Thought Leadership and Consultancy
Omni-channel Content Planning, Development, Curation and Implementation
Social Media Community Management
Analytics, Measurement and Evaluation, Reporting
II.1.6)

Information about lots

This contract is divided into lots: no
II.2)

Description

II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
79342000  -  Marketing services
II.2.4)

Description of the procurement

Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months. As a result, we have delivered a new visitor-first ecosystem, with streamlined front and back end systems.  Fáilte Ireland now wants to appoint a single agency that is responsible for an optimised holistic digital journey, informed by detailed data analytics and insights from owned channels as well as the wider Digital Ecosystem. The focus of the Digital agency will be to ensure that Fáilte Ireland delivers a brilliant experience for visitors to our owned channels arriving through paid, owned and earned sources.
The services the Digital Agency should provide will be principally:
Digital Thought Leadership and Consultancy
Omni-channel Content Planning, Development, Curation and Implementation
Social Media Community Management
Analytics, Measurement and Evaluation, Reporting
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Did not achieve an outcome to reach Stage 2  /  Weighting:  0
Price  -  Weighting:  N/A see above
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Restricted procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2021/S 020-046163

Section V: Award of contract

Contract No: 1

Title: Digital Agency for B2C

A contract/lot is awarded: no
V.1)

Information on non-award

The contract/lot is not awarded
Other reasons (discontinuation of procedure)

Section VI: Complementary information

VI.3)

Additional information

1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie)only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed(or not relayed) via third parties;2) This is the sole call for competition for this service;3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers;4) Establishment of this contract will be subject to the approval of the competent authorities;5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process or if having concluded contract the contracting authority considers that the successful tenderer has not met or cannot meet its obligations, the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at anytime;7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed tenders in order to avoid the risk of elimination from the competition at the evaluation stage.
VI.4)

Procedures for review

VI.4.1)

Review body

High Court
Chief Registrar, The Four Courts
Dublin
7
IE
Telephone: +353 18886000
Internet address: www.courts.ie

VI.4.3)

Review procedure

Precise information on deadline(s) for review procedures: 
The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The statutory instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that contract.