ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 26/01/2023

External Reference: 2023-202262

TED Reference: 2023/S 022-063160

Contract award notice

Contract award notice

Results of the procurement procedure

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

Safefood
N/A
7, Eastgate Ave., Eastgate Business Park,
Cork
Little Island
IE
Contact person: Claire Cluskey
E-mail: claire@empirica.ie
NUTS code:  IE0 -  IRELAND
Internet address(es):
Main address: http://www.safefood.eu
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/580

I.4)

Type of the contracting authority

National or federal agency/office
I.5)

Main activity

General public services

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Advertising and Creative Services
Reference number:  182568
II.1.2)

Main CPV code

79341400  -  Advertising campaign services
II.1.3)

Type of contract

Services
II.1.4)

Short description

Safefood proposes to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will include the provision of integrated above the line, below the line and online advertising for safefood, together with the provision of integrated strategic communications planning and creative/design solutions , and in terms of agreed brand values and across multiple communications channels It also requires an understanding of target audiences and their behaviours and motivations.
It is envisaged that three advertising agencies will be appointed to the framework and will closely support the development of the brand and the delivery of its communication objectives.
II.1.6)

Information about lots

This contract is divided into lots: no
II.1.7)

Total value of the procurement

Value excluding VAT:  2000000.00  EUR
II.2)

Description

II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
79341000  -  Advertising services
79341100  -  Advertising consultancy services
79341200  -  Advertising management services
92111210  -  Advertising film production
II.2.3)

Place of performance

NUTS code:  IE0 -  IRELAND
NUTS code:  IE -  IRELAND
Main site or place of performance:  
Dublin
II.2.4)

Description of the procurement

Safefood proposes to to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will include the provision of integrated above the line, below the line and online advertising for safefood, together with the provision of integrated strategic communications planning and creative/design solutions, and in terms of agreed brand values and across multiple communications channels It also requires an understanding of target audiences and their behaviours and motivations.
It is envisaged that three advertising agencies will be appointed to the framework and will closely support the development of the brand and the delivery of its communication objectives.
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Understands project needs  /  Weighting:  15%
Quality criterion  -  Name:  Methodology  /  Weighting:  10%
Quality criterion  -  Name:  Concept and creativity  /  Weighting:  25%
Quality criterion  -  Name:  Quality and Balance of Resources  /  Weighting:  25%
Price  -  Weighting:  20%
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Restricted procedure
IV.1.3)

Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : no
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2021/S 005-006294

Section V: Award of contract

Contract No: 1

Title: Advertising and Creative Services

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

01/06/2021
V.2.2)

Information about tenders

Number of tenders received:  3
Number of tenders received from tenderers from other EU Member States:  0
Number of tenders received from tenderers from non-EU Member States:  0
Number of tenders received by electronic means:  3
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

Folk Wunderman Thompson
Dublin
IE
NUTS code:  IE -  IRELAND

The contractor is an SME : no
V.2.4)

Information on value of the contract/lot (excluding VAT)

Total value of the contract/lot:  2000000.00  EUR

Section VI: Complementary information

VI.4)

Procedures for review

VI.4.1)

Review body

Central Office of the High Court
Four Courts
Dublin
07
IE