ETENDERS

Contract notice

Information

Published

Date of dispatch of this notice: 05/01/2021

Expire date: 05/02/2021

External Reference: 2021-240575

TED Reference: 2021/S 005-006294

Contract notice

Contract notice

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

Safefood
N/A
7, Eastgate Ave., Eastgate Business Park,
Cork
Little Island
IE
Contact person: Claire Cluskey
E-mail: claire@empirica.ie
Internet address(es):
Main address: http://www.safefood.eu
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/580

I.3)

Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at:  
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=180675&B=ETENDERS_SIMPLE
Additional information can be obtained from
the abovementioned address:  
Tenders or requests to participate must be submitted
electronically via:  http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=180675&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)

Type of the contracting authority

National or federal agency/office
I.5)

Main activity

General public services

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Advertising and Creative Services
Reference number:  182568
II.1.2)

Main CPV code

79341400  -  Advertising campaign services
II.1.3)

Type of contract

Services
II.1.4)

Short description

Safefood proposes to to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will include the provision of integrated above the line, below the line and online advertising for safefood, together with the provision of integrated strategic communications planning and creative/design solutions, and in terms of agreed brand values and across multiple communications channels It also requires an understanding of target audiences and their behaviours and motivations.
It is envisaged that three advertising agencies will be appointed to the framework and will closely support the development of the brand and the delivery of its communication objectives.
II.1.5)

Estimated total value

Value excluding VAT: 2000000.00  EUR
II.1.6)

Information about lots

This contract is divided into lots: no
II.2)

Description

II.2.2)

Additional CPV code(s)

79340000  -  Advertising and marketing services
79341000  -  Advertising services
79341100  -  Advertising consultancy services
79341200  -  Advertising management services
92111210  -  Advertising film production
II.2.3)

Place of performance

Main site or place of performance:  
Dublin
II.2.4)

Description of the procurement

Safefood proposes to to establish a multi-party framework agreement for its requirements relating to advertising and creative services. These services will include the provision of integrated above the line, below the line and online advertising for safefood, together with the provision of integrated strategic communications planning and creative/design solutions, and in terms of agreed brand values and across multiple communications channels It also requires an understanding of target audiences and their behaviours and motivations.
It is envisaged that three advertising agencies will be appointed to the framework and will closely support the development of the brand and the delivery of its communication objectives.
II.2.5)

Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)

Estimated value

Value excluding VAT: 2000000.00  EUR
II.2.7)

Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:  
2 x 12-month renewals
II.2.9)

Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:
As detailed in the PQQ document
II.2.10)

Information about variants

Variants will be accepted: no
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section III: Legal, economic, financial and technical information

III.1)

Conditions for participation

III.1.1)

Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:  See PQQ document
III.1.2)

Economic and financial standing

Selection criteria as stated in the procurement documents
III.1.3)

Technical and professional ability

Selection criteria as stated in the procurement documents
III.2)

Conditions related to the contract

III.2.3)

Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Restricted procedure
IV.1.3)

Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
Envisaged maximum number of participants to the framework agreement:  3
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : no
IV.2)

Administrative information

IV.2.2)

Time limit for receipt of tenders or requests to participate

Date:  05/02/2021
Local time:  12:00
IV.2.4)

Languages in which tenders or requests to participate may be submitted

English, Irish
IV.2.6)

Minimum time frame during which the tenderer must maintain the tender

Duration in months : 12  (from the date stated for receipt of tender)

Section VI: Complementary information

VI.1)

Information about recurrence

This is a recurrent procurement:  no
VI.2)

Information about electronic workflows

Electronic invoicing will be accepted
Electronic payment will be used
VI.4)

Procedures for review

VI.4.1)

Review body

Central Office of the High Court
Four Courts
Dublin
07
IE