II.1)
Scope of the procurement
ESS103F Multi Supplier Framework Agreement for the provision of B2B Digital Marketing Service for The University of Limerick
79342100
-
Direct marketing services
Services
II.1.4)
Short description
Lot 1: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MSc in Project and Programme Management online post graduate education programme. To successfully market the UL online programme requires a complete, holistic, end-to-end marketing approach. Lot 2: The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MBA programme. To successfully market the UL MBA programme requires a complete, holistic, end-to-end marketing approach.
II.1.5)
Estimated total value
Value excluding VAT: 400000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
yes
Tenders may be submitted for
all lots
II.2.2)
Additional CPV code(s)
48480000
-
Sales, marketing and business intelligence software package
72212480
-
Sales, marketing and business intelligence software development services
72212481
-
Sales or marketing software development services
75112000
-
Administrative services for business operations
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79340000
-
Advertising and marketing services
79342000
-
Marketing services
79342200
-
Promotional services
79400000
-
Business and management consultancy and related services
79410000
-
Business and management consultancy services
79411100
-
Business development consultancy services
79413000
-
Marketing management consultancy services
79996000
-
Business organisation services
80300000
-
Higher education services
II.2.4)
Description of the procurement
Lot 1:The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MSc in Project and Programme Management online post graduate education programme. To successfully market the UL online programme requires a complete, holistic, end-to-end marketing approach. We require a specialist B2B marketing partner with the capability to deliver a broad range of best practice B2B services such as strategy, planning, websites, messaging, video, photography, print materials, brand marketing, demand generation activities, and pipeline nurturing etc.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 150000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
24
This contract is subject to renewal:
yes
Description of renewals:
The Contracting Authority reserves the right, at its discretion, to extend the Term for a period or periods of up to Twelve (12) months with a maximum of Two (2) such extension or extensions on the same terms and conditions, subject to the Contracting Authority’s obligations at law. The Term will not exceed four (4) years in aggregate.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
UL MBA programme
Lot No:
2
II.2.2)
Additional CPV code(s)
48480000
-
Sales, marketing and business intelligence software package
72212480
-
Sales, marketing and business intelligence software development services
72212481
-
Sales or marketing software development services
75112000
-
Administrative services for business operations
79000000
-
Business services: law, marketing, consulting, recruitment, printing and security
79340000
-
Advertising and marketing services
79342000
-
Marketing services
79342200
-
Promotional services
79400000
-
Business and management consultancy and related services
79410000
-
Business and management consultancy services
79411100
-
Business development consultancy services
79413000
-
Marketing management consultancy services
79996000
-
Business organisation services
80300000
-
Higher education services
II.2.4)
Description of the procurement
Lot 2 The University of Limerick seeks applications to secure a highly specialised B2B marketing partner with the capability to develop and implement a fully integrated, fully managed, precisely targeted communications and marketing programme for the 2021 intake of the UL MBA programme. To successfully market the UL MBA programme requires a complete, holistic, end-to-end marketing approach. We require a specialist B2B marketing partner with the capability to deliver a broad range of best practice B2B services such as strategy, planning, websites, messaging, video, photography, print materials, brand marketing, demand generation activities, and pipeline nurturing etc.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 250000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
24
This contract is subject to renewal:
yes
Description of renewals:
The Contracting Authority reserves the right, at its discretion, to extend the Term for a period or periods of up to Twelve (12) months with a maximum of Two (2) such extension or extensions on the same terms and conditions, subject to the Contracting Authority’s obligations at law. The Term will not exceed four (4) years in aggregate.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no