Date of dispatch of this notice: 26/05/2020
Expire date: 25/06/2020
External Reference: 2020-277913
TED Reference: 2020/S 103-248520
Contract notice
Information
Published
Contract notice
Contract notice
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Fáilte Ireland-National Tourism Development Authority
N/A
88-95 Amiens Street
Dublin
1
IE
Contact person:
Procurement Unit
Telephone:
+353 18847888
E-mail:
procurement@failteireland.ie
Internet address(es):
Main address:
www.failteireland.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1169
I.3)
Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=167561&B=ETENDERS_SIMPLEAdditional information can be obtained from
the abovementioned address:
Tenders or requests to participate must be submitted
electronically via:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=167561&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
General public services
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Strategic Media Agency Services
Reference number:
MC/2020/04
II.1.2)
Main CPV code
92200000
-
Radio and television services
II.1.3)
Type of contract
Services
II.1.4)
Short description
The Contracting Authority intends to procure Strategic Media Planning, Implementation and Media Buying Services
The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of:
Strategic Media Planning- IOI
Media Buying – IOI
Partnership Development & Activations
Reporting, Evaluation and Analysis
Collaboration with the wider agency network to deliver the annual integrated communications plan
The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of:
Strategic Media Planning- IOI
Media Buying – IOI
Partnership Development & Activations
Reporting, Evaluation and Analysis
Collaboration with the wider agency network to deliver the annual integrated communications plan
II.1.5)
Estimated total value
Value excluding VAT: 45000000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2)
Description
II.2.2)
Additional CPV code(s)
92200000
-
Radio and television services
II.2.4)
Description of the procurement
The Contracting Authority intends to procure Strategic Media Planning, Implementation and Media Buying Services
The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of:
Strategic Media Planning- IOI
Media Buying – IOI
Partnership Development & Activations
Reporting, Evaluation and Analysis
Collaboration with the wider agency network to deliver the annual integrated communications plan
It is envisaged the above services will be required for the following activities:
Brand Campaigns for Fáilte Ireland
Tactical Campaigns for Fáilte Ireland
Support for Fáilte Ireland’s sponsorships
Support in the evaluation of the effectiveness of campaign activity
While the day to day management of Fáilte Ireland’s campaigns will be managed by the appointed Agency, the contract will be with the Media Buying Group to ensure that Fáilte Ireland receives the maximum benefits from the Group’s resources.
The successful tenderer will be required to provide strategic planning and media buying services to Fáilte Ireland for both B2B and B2C communications. Specifically, these services will include the delivery of:
Strategic Media Planning- IOI
Media Buying – IOI
Partnership Development & Activations
Reporting, Evaluation and Analysis
Collaboration with the wider agency network to deliver the annual integrated communications plan
It is envisaged the above services will be required for the following activities:
Brand Campaigns for Fáilte Ireland
Tactical Campaigns for Fáilte Ireland
Support for Fáilte Ireland’s sponsorships
Support in the evaluation of the effectiveness of campaign activity
While the day to day management of Fáilte Ireland’s campaigns will be managed by the appointed Agency, the contract will be with the Media Buying Group to ensure that Fáilte Ireland receives the maximum benefits from the Group’s resources.
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 45000000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
60
This contract is subject to renewal:
no
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged number of candidates:
4
Objective criteria for choosing the limited number of candidates:
Only the top 4 scoring candidates deemed to possess the requisite capacity and professional expertise, as per the selection criteria, will be invited to participate in the second stage of this tender process.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section III: Legal, economic, financial and technical information
III.1)
Conditions for participation
III.1.1)
Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
As stated in the PQQ document available for downloading from
www.etenders.gov.ie
www.etenders.gov.ie
III.1.2)
Economic and financial standing
List and brief description of selection criteria:
As stated in the PQQ document available for downloading from
www.etenders.gov.ie
www.etenders.gov.ie
Minimum level(s) of standards possibly required:
As stated in the PQQ document available for downloading from
www.etenders.gov.ie
www.etenders.gov.ie
III.1.3)
Technical and professional ability
List and brief description of selection criteria:
As stated in the PQQ document available for downloading from
www.etenders.gov.ie
www.etenders.gov.ie
Minimum level(s) of standards possibly required:
As stated in the PQQ document available for downloading from
www.etenders.gov.ie
www.etenders.gov.ie
III.2)
Conditions related to the contract
III.2.2)
Contract performance conditions
As stated in the PQQ document available for downloading from
www.etenders.gov.ie
www.etenders.gov.ie
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Restricted procedure
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.2)
Time limit for receipt of tenders or requests to participate
Date:
25/06/2020
Local time:
12:00
IV.2.3)
Estimated date of dispatch of invitations to tender or to participate to selected candidates
Date: 17/07/2020
IV.2.4)
Languages in which tenders or requests to participate may be submitted
English
IV.2.6)
Minimum time frame during which the tenderer must maintain the tender
Duration in months
: 12
(from the date stated for receipt of tender)
Section VI: Complementary information
VI.1)
Information about recurrence
This is a recurrent procurement:
no
VI.2)
Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3)
Additional information
1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and
changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed
(or not relayed) via third parties;
2) This is the sole call for competition for this service;
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers;
4) Establishment of this contract will be subject to the approval of the competent authorities;
5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process or if having concluded contract the contracting authority considers that the
successful tenderer has not met or cannot meet its obligations, the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;
6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time;
7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed tenders in order to avoid the risk of elimination from the competition at the evaluation stage.
changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed
(or not relayed) via third parties;
2) This is the sole call for competition for this service;
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers;
4) Establishment of this contract will be subject to the approval of the competent authorities;
5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process or if having concluded contract the contracting authority considers that the
successful tenderer has not met or cannot meet its obligations, the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;
6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time;
7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses with missing or incomplete information. Therefore, tenderers are advised to ensure that they return fully completed tenders in order to avoid the risk of elimination from the competition at the evaluation stage.
VI.4)
Procedures for review
VI.4.1)
Review body
High Court
Chief Registrar, The Four Courts
Dublin
7
IE
Telephone:
+353 18886000
Internet address:
www.courts.ie
VI.4.3)
Review procedure
Precise information on deadline(s) for review procedures:
The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The statutory instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that
contract
contract