II.1)
Scope of the procurement
Strategic Planning, Creative Development and Production of Advertising Services
79341000
-
Advertising services
Services
II.1.4)
Short description
The Sustainable Energy Authority of Ireland (SEAI) has a mission to play a leading role in transforming Ireland into a society based on sustainable energy structures, technologies and practices. Advertising was utilised by SEAI for a number of reasons within strategically integrated communications campaigns. The specific task was determined in accordance with each campaign.
SEAI invited responses to this Pre-Qualification Questionnaire (“PQQ”) from economic operators for the provision of the Services as described in Appendix 1 to this PQQ.
The contract that resulted from this competition was issued for a term of 12 months with the option to extend twice for a further 12 months. The value of the contract is up to €750,000. For more information about this notice please refer to the PQQ published on www.etenders.gov.ie
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
750000.00
EUR
II.2.2)
Additional CPV code(s)
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
II.2.3)
Place of performance
Main site or place of performance:
Ireland
II.2.4)
Description of the procurement
The Sustainable Energy Authority of Ireland (SEAI) has a mission to play a leading role in transforming Ireland into a society based on sustainable energy structures, technologies and practices. Its key objectives are implementing strong energy efficiency actions, accelerating the development and adoption of technologies to exploit renewable energy sources, supporting innovation and enterprise for our low-carbon future and supporting evidence-based response that engage all actors.
Advertising was utilised by SEAI for a number of reasons within strategically integrated communications campaigns. The specific task will be determined in accordance with each campaign.
SEAI invited responses to this Pre-Qualification Questionnaire (“PQQ”) from economic operators for the provision of the Services as described in Appendix 1 to this PQQ.
The contract resulting from this competition was issued for a term of 12 months with the option to extend twice for a further 12 months. The value of the contract is up to €750,000. For more information about this notice please refer to the PQQ published on www.etenders.gov.ie
Criteria below
Quality criterion
-
Name:
1. Creativity and effectiveness of campaign proposed, as detailed in Appendix 2A, including: A. Process overview, rationale, relevance to target audience.
/
Weighting:
30
Quality criterion
-
Name:
1. Creativity and effectiveness of campaign proposed, as detailed in Appendix 2A, including: B. Effectiveness measurement framework
/
Weighting:
30
Cost criterion
-
Name:
1st Component: Blended hourly rate outlined in the Pricing Schedule (Appendix 2) for specific roles
/
Weighting:
20
Cost criterion
-
Name:
2nd Component: Cost of sample campaign (Appendix 2A)
/
Weighting:
20
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
yes
Identification of the project:
ERDF