II.1)
Scope of the procurement
To develop a national communications campaign aimed at men aged 45 + living in disadvantaged communities to participate in sport & physical activity.
Reference number:
Sport Ireland 46
79341400
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Advertising campaign services
Services
II.1.4)
Short description
Sport Ireland is seeking to develop a national communications campaign aimed at men aged 45 + living in disadvantaged communities to participate in sport & physical activity.
II.1.5)
Estimated total value
Value excluding VAT: 304000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
73110000
-
Research services
79315000
-
Social research services
79416000
-
Public relations services
II.2.4)
Description of the procurement
Sport Ireland is seeking to develop a national communications campaign aimed at men aged 45 + living in disadvantaged communities to participate in sport & physical activity.
The main objective is to develop a national communications campaign to reach the specified target audience with the ultimate goal of getting them involved in sport and physical activity.
This communications campaign is funded via Dormant Accounts, which is used to support:
- personal and social development of persons who are economically or socially disadvantaged
- the educational development of persons who are educationally disadvantaged
- persons with a disability
This is expected to be a two-stage project:
Stage 1: Formative Research: To provide insights into the lives of men aged over 45 living in disadvantaged communities and the place of sport and physical activity in their lives.
Stage 2: National Communications Campaign: The roll out of a national campaign, which must engage communities and stakeholders as, detailed.
The successful service provider will be expected to deliver both stages of the project. Sport Ireland acknowledge that this may require service providers to adopt a joint venture approach in advance of submitting a tender and Sport Ireland wishes to clarify, that both stages should be covered in a single tender submission.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 304000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Start:
31/03/2020
/
End:
01/09/2020
This contract is subject to renewal:
no
II.2.10)
Information about variants
Variants will be accepted:
yes
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no