ETENDERS

Contract award notice

Information

Published

Date of dispatch of this notice: 14/10/2019

External Reference: 2019-233992

TED Reference: 2019/S 201-489062

Contract award notice

Contract award notice

Results of the procurement procedure

Directive 2014/24/EU

Section I: Contracting authority

I.1)

Name and addresses

National Transport Authority
N/A
Dun Scéine, Iveagh Court, Harcourt Lane
Dublin 2
D02WT20
IE
Contact person: Daniel Coen
Telephone: +353 18798300
E-mail: procurement@nationaltransport.ie
Internet address(es):
Main address: https://www.nationaltransport.ie/
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1149

I.4)

Type of the contracting authority

National or federal agency/office
I.5)

Main activity

Other activity:  Transport

Section II: Object

II.1)

Scope of the procurement

II.1.1)

Title

Provision of Creative Advertising Services
II.1.2)

Main CPV code

79340000  -  Advertising and marketing services
II.1.3)

Type of contract

Services
II.1.4)

Short description

The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media.
The services will include (but not be limited to):
Campaigns
• Through TV;
• Radio (local and national);
• Press (local and national);
• Out Of Home (small and large format);
• Digital (In Apps, on mobile and desktop); and
• Social Media.
Strategic and Creative Advertising
• Advising NTA and its constituent businesses on marketing and advertising strategy;
• Provide information on how best to target our diverse audiences;
• Providing creative design and production services, including digital;
• Advising on appropriate marketing mix strategy; and
• Running ‘below-the-line’ promotions.
II.1.6)

Information about lots

This contract is divided into lots: no
II.1.7)

Total value of the procurement

Value excluding VAT:  1048955.00  EUR
II.2)

Description

II.2.2)

Additional CPV code(s)

22462000  -  Advertising material
79341000  -  Advertising services
79341100  -  Advertising consultancy services
79341200  -  Advertising management services
79341400  -  Advertising campaign services
79341500  -  Aeral advertising services
79342000  -  Marketing services
79961100  -  Advertising photography services
92111200  -  Advertising, propaganda and information film and video-tape production
92111210  -  Advertising film production
II.2.4)

Description of the procurement

The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media. NTA regularly runs significant integrated marketing communications campaigns to increase usage of the services as outlined in the Information Memorandum, and to increase understanding of the programme outlined in the Information Memorandum, as well as other initiatives that arise from time to time.
The services will include (but not be limited to):
Campaigns
• Through TV;
• Radio (local and national);
• Press (local and national);
• Out Of Home (small and large format);
• Digital (In Apps, on mobile and desktop); and
• Social Media.
Strategic and Creative Advertising
• Advising NTA and its constituent businesses on marketing and advertising strategy;
• Provide information on how best to target our diverse audiences;
• Providing creative design and production services, including digital;
• Advising on appropriate marketing mix strategy; and
• Running ‘below-the-line’ promotions.
A more detailed spec will be available at Invitation to Tender Stage. The Authority reserves the right to award the contract to one tenderer as part of stage 2 of this Tender competition.
II.2.5)

Award criteria

Criteria below
Quality criterion  -  Name:  Quality of approach with regard to Specifications  /  Weighting:  35
Quality criterion  -  Name:  Quality of approach to Sample Creative Brief 1  /  Weighting:  20
Quality criterion  -  Name:  Quality of approach to Sample Creative Brief 2  /  Weighting:  15
Price  -  Weighting:  30
II.2.11)

Information about options

Options: no
II.2.13)

Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

Section IV: Procedure

IV.1)

Description

IV.1.1)

Type of procedure

Restricted procedure
IV.1.8)

Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement : yes
IV.2)

Administrative information

IV.2.1)

Previous publication concerning this procedure

Notice number in the OJ S: 2018/S 245-561333
IV.2.9)

Information about termination of call for competition in the form of a prior information notice

The contracting authority will not award any further contracts based on the above prior information notice

Section V: Award of contract

Contract No: 1

Title: Provision of Creative Advertising Services

A contract/lot is awarded: yes
V.2)

Award of contract

V.2.1)

Date of conclusion of the contract

25/09/2019
V.2.2)

Information about tenders

Number of tenders received:  4
Number of tenders received from SMEs:  4
Number of tenders received from tenderers from other EU Member States:  0
Number of tenders received from tenderers from non-EU Member States:  0
Number of tenders received by electronic means:  4
The contract has been awarded to a group of economic operators :  no
V.2.3)

Name and address of the contractor

Cawley Nea\TBWA t/a TBWA\ Dublin
184272
Kodak House, 41A Blackberry Lane, Rathmines
Dublin
D6
IE
Telephone: +353 14966920
E-mail: hello.dublin@tbwa.com
Internet address: https://tbwa-dublin.com

The contractor is an SME : yes
V.2.4)

Information on value of the contract/lot (excluding VAT)

Total value of the contract/lot:  1048955.00  EUR

Section VI: Complementary information

VI.3)

Additional information

The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers relating to this contract award procedure irrespective of the outcome of the competition, or if the competition is postponed or cancelled. All costs incurred by interested parties in participating in this competition must be borne by them.
Any contract award will be subject to a number of preconditions, including production of a current tax clearance certificate or tax clearance statement from the Revenue Commissioners in Ireland. The contracting authority may terminate this competition (or any part thereof), change the basis of and the procedures for the bidding process, at any time, or procure the project by alternative means if it appears that the project can thereby be more advantageously procured.
The most economically advantageous or any tender will not automatically be accepted.
Refer to procurement documents for further information.
VI.4)

Procedures for review

VI.4.1)

Review body

High Court of Ireland
Four Courts, Ground Floor (East Wing), Inns Quay
Dublin
D7
IE
Telephone: +353 18886000
E-mail: highcourtcentraloffice@courts.ie
Fax: +353 18886125
Internet address: http://www.courts.ie

VI.4.3)

Review procedure

Precise information on deadline(s) for review procedures: 
As set out in S.I. No. 130/2010 European Communities (Public Authorities' Contracts) (Review Procedures) Regulations 2010 (in particular Regulation 7 thereof).