Date of dispatch of this notice: 19/07/2019
External Reference: 2019-219602
TED Reference: 2019/S 141-347886
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Solas
N/A
Castleforbes House, Castleforbes Road
Dublin 1
Dublin
IE
Contact person:
James Hall
E-mail:
tenders@solas.ie
Internet address(es):
Main address:
http://www.solas.ie/
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1210
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
Education
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
establish a Single Party Framework for the provision of Creative and Digital Campaign Services for SOLAS Apprenticeship, Traineeship, Employee Development and eCollege
Reference number:
145447
II.1.2)
Main CPV code
79342000
-
Marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
The successful Tenderer will be required to advise and assist SOLAS to develop and support the roll out for campaigns to promote Apprenticeship, Traineeship, Employee Development, and eCollege, the work may involved but not limited to:
• Provide integrated communications solutions to achieve campaign objectives
• Provide strategic planning, evidence-based and creative recommendations to support the SOLAS’s objectives
• Plan and manage approved creative deliverables under SOLAS’s one-off or integrated campaigns to achieve the SOLAS objectives
• Design, develop, copy write and produce concepts, content and materials across all channels;
• Review campaign solutions and concepts
• Input into evaluation models to assess the effectiveness of proposed and completed campaigns
• Provide expertise in behaviour change communications and modelling
• Provide oversight of campaigns as they progress and suggest necessary modifications to ensure deliver of maximum efficacy
• Provide integrated communications solutions to achieve campaign objectives
• Provide strategic planning, evidence-based and creative recommendations to support the SOLAS’s objectives
• Plan and manage approved creative deliverables under SOLAS’s one-off or integrated campaigns to achieve the SOLAS objectives
• Design, develop, copy write and produce concepts, content and materials across all channels;
• Review campaign solutions and concepts
• Input into evaluation models to assess the effectiveness of proposed and completed campaigns
• Provide expertise in behaviour change communications and modelling
• Provide oversight of campaigns as they progress and suggest necessary modifications to ensure deliver of maximum efficacy
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
315000.00
EUR
II.2)
Description
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79822500
-
Graphic design services
II.2.3)
Place of performance
Main site or place of performance:
DUBLIN 1
II.2.4)
Description of the procurement
The successful Tenderer will be required to advise and assist SOLAS to develop and support the roll out for campaigns to promote Apprenticeship, Traineeship, Employee Development, and eCollege, the work may involved but not limited to:
• Provide integrated communications solutions to achieve campaign objectives;
• Provide strategic planning, evidence-based and creative recommendations to support the SOLAS’s objectives;
• Plan and manage approved creative deliverables under SOLAS’s one-off or integrated campaigns to achieve the SOLAS objectives;
• Design, develop, copy write and produce concepts, content and materials across all channels;
• Pre-test concepts and proposed communications solutions where required;
• Review campaign solutions and concepts from national and international sources;
• Input into evaluation models to assess the effectiveness of proposed and completed campaigns;
• Liaise or report as required with the Client’s internal divisions, external stakeholders; any partner organisations or 3rd party service providers including SOLAS’s Public Relations and Media Agencies and any other nominated suppliers to ensure all campaign outputs and solutions are fully integrated, offer effective resource allocation and value for money and are client-centered;
• Provide expertise in behaviour change communications and and modelling.
• Provide oversight of campaigns as they progress and suggest necessary modifications to ensure deliver of maximum efficacy;
• Provide a detailed evaluation report of the effectiveness of the creative services and Agency input to any campaign following its completion to include learning and recommendations for any future activity.
The overall aim of the campaign will be to develop multi-channel creative and digital campaigns that promote Apprenticeship, Traineeship, Employee Development, and eCollege as valued education and training routes.
The Framework will run for 12 months with an option to extend for a further 12 months.
• Provide integrated communications solutions to achieve campaign objectives;
• Provide strategic planning, evidence-based and creative recommendations to support the SOLAS’s objectives;
• Plan and manage approved creative deliverables under SOLAS’s one-off or integrated campaigns to achieve the SOLAS objectives;
• Design, develop, copy write and produce concepts, content and materials across all channels;
• Pre-test concepts and proposed communications solutions where required;
• Review campaign solutions and concepts from national and international sources;
• Input into evaluation models to assess the effectiveness of proposed and completed campaigns;
• Liaise or report as required with the Client’s internal divisions, external stakeholders; any partner organisations or 3rd party service providers including SOLAS’s Public Relations and Media Agencies and any other nominated suppliers to ensure all campaign outputs and solutions are fully integrated, offer effective resource allocation and value for money and are client-centered;
• Provide expertise in behaviour change communications and and modelling.
• Provide oversight of campaigns as they progress and suggest necessary modifications to ensure deliver of maximum efficacy;
• Provide a detailed evaluation report of the effectiveness of the creative services and Agency input to any campaign following its completion to include learning and recommendations for any future activity.
The overall aim of the campaign will be to develop multi-channel creative and digital campaigns that promote Apprenticeship, Traineeship, Employee Development, and eCollege as valued education and training routes.
The Framework will run for 12 months with an option to extend for a further 12 months.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Quality
/
Weighting:
150
Quality criterion
-
Name:
Understanding
/
Weighting:
200
Quality criterion
-
Name:
Service Methodology
/
Weighting:
300
Quality criterion
-
Name:
Professional Experience
/
Weighting:
150
Cost criterion
-
Name:
Cost
/
Weighting:
200
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Open procedure
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: no
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2019/S 028-062448
Section V: Award of contract
Contract No: 1
Title: establish a Single Party Framework for the provision of Creative and Digital Campaign Services for SOLAS Apprenticeship, Traineeship, Employee Development and eCollege
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
08/07/2019
V.2.2)
Information about tenders
Number of tenders received:
4
Number of tenders received by electronic means:
4
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
TBWA\Dublin
6584272W
41A Blackberry Lane
Dublin
Rathmines
IE
Telephone:
+353 14966920
E-mail:
paula.kelly@tbwa.com
Internet address:
http://tbwa-dublin.com
The contractor is an SME : no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
315000.00
EUR
Total value of the contract/lot:
315000.00
EUR
Section VI: Complementary information
VI.4)
Procedures for review
VI.4.1)
Review body
SOLAS
Dublin
IE