Date of dispatch of this notice: 21/05/2019
External Reference: 2019-257261
TED Reference: 2019/S 099-240475
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Tourism Ireland Limited
N/A
5th Floor - Bishop's Square, Redmond's Hill
D02 TD99
Dublin
IE
Contact person:
Hannah Hughes
Telephone:
+353 14763474
Fax:
+353 014763642
Internet address(es):
Main address:
http://www.ireland.com
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
Other activity:
Tourism - Destination Marketing
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Destination Marketing Services - General Sales Agency(s) for Mainland China & Hong Kong
Reference number:
EM/CHINA2/2018
II.1.2)
Main CPV code
75125000
-
Administrative services related to tourism affairs
II.1.3)
Type of contract
Services
II.1.4)
Short description
The Shanghai office of Tourism Ireland wishes to enter into a contract(s) with Service Provider(s) for market representation services in mainland China and Hong Kong.
The successful agency(s) will report in to Tourism Ireland’s China manager based in Shanghai and Tourism Ireland’s Head of New & Emerging Markets based in London. The required services are split in to four [4] lots:-
Lot 1 – General Sales Agency – B2B – Travel Trade Mainland China
Lot 2 – Destination Marketing Services – Digital – Mainland China and Hong Kong
Lot 3 – Destination Marketing Services – Public Relations/Publicity – Mainland China
Lot 4 – Destination Marketing Services – General Sales Agency – Hong Kong
Applicants may apply for one, two, three or all of the Lots.
It is anticipated that work under the Contracts will commence on the 1st April 2019. FOR DETAILED INFORMATION PLEASE REFER TO THE TENDER DOCUMENTATION ATTACHED FOR DOWNLOADING
The successful agency(s) will report in to Tourism Ireland’s China manager based in Shanghai and Tourism Ireland’s Head of New & Emerging Markets based in London. The required services are split in to four [4] lots:-
Lot 1 – General Sales Agency – B2B – Travel Trade Mainland China
Lot 2 – Destination Marketing Services – Digital – Mainland China and Hong Kong
Lot 3 – Destination Marketing Services – Public Relations/Publicity – Mainland China
Lot 4 – Destination Marketing Services – General Sales Agency – Hong Kong
Applicants may apply for one, two, three or all of the Lots.
It is anticipated that work under the Contracts will commence on the 1st April 2019. FOR DETAILED INFORMATION PLEASE REFER TO THE TENDER DOCUMENTATION ATTACHED FOR DOWNLOADING
II.1.6)
Information about lots
This contract is divided into lots:
yes
II.1.7)
Total value of the procurement
Value excluding VAT:
2715000.00
EUR
II.2)
Description
II.2.1)
Title
Lot 1 – General Sales Agency – B2B – Travel Trade Mainland China
Lot No:
1
II.2.2)
Additional CPV code(s)
63516000
-
Travel management services
II.2.3)
Place of performance
Main site or place of performance:
Mainland China
II.2.4)
Description of the procurement
The winning company will be responsible for developing, co-ordinating and executing a comprehensive trade/B2B marketing programme for the island of Ireland in mainland China with a focus on Shanghai, Beijing, Guangzhou and Chengdu.
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of the tourism industry of the island of Ireland along with in-market trade expertise is required to successfully undertake these services. Please refer to the Specification Document – Schedule 2 for full details of the services required.
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of the tourism industry of the island of Ireland along with in-market trade expertise is required to successfully undertake these services. Please refer to the Specification Document – Schedule 2 for full details of the services required.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Quality of proposed marketing plan
/
Weighting:
30%
Quality criterion
-
Name:
Understanding of Tourism Ireland’s requirements for China
/
Weighting:
20%
Cost criterion
-
Name:
Breakdown and justification of all fees and operating costs
/
Weighting:
50%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Lot 2 – Destination Marketing Services – Digital Marketing – Mainland China
Lot No:
2
II.2.2)
Additional CPV code(s)
63516000
-
Travel management services
II.2.3)
Place of performance
Main site or place of performance:
Mainland China & Hong Kong
II.2.4)
Description of the procurement
The winning company will be responsible for developing, co-ordinating and executing a comprehensive digital marketing programme for the island of Ireland in mainland China and Hong Kong with a focus on Shanghai, Beijing, Guangzhou and Chengdu.
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of tourism on the island of Ireland and a thorough knowledge of digital marketing in Mainland China is required to successfully undertake these services. Please refer to the Specification Document for full details of the services required
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of tourism on the island of Ireland and a thorough knowledge of digital marketing in Mainland China is required to successfully undertake these services. Please refer to the Specification Document for full details of the services required
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Quality of proposed marketing plan
/
Weighting:
30%
Quality criterion
-
Name:
Understanding of Tourism Ireland’s requirements for China
/
Weighting:
20%
Cost criterion
-
Name:
Breakdown and justification of all fees and operating costs
/
Weighting:
50%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
To the extent that any Personal Data is processed by the successful bidder in connection with the provision of the Services for this Lot or otherwise, the provisions set out in Tourism Ireland’s Minimum Conditions of Contract under ‘Data Processing Terms’ shall apply to such processing
II.2)
Description
II.2.1)
Title
Lot 3 – Destination Marketing Services – Public Relations/Publicity – Mainland China
Lot No:
3
II.2.2)
Additional CPV code(s)
79416000
-
Public relations services
II.2.3)
Place of performance
Main site or place of performance:
Mainland China
II.2.4)
Description of the procurement
The winning company will be responsible for developing, co-ordinating and executing a comprehensive offline publicity programme for the island of Ireland in mainland China with a focus on Shanghai, Beijing, Guangzhou and Chengdu.
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of tourism on the island of Ireland and a comprehensive network of offline media contacts in Mainland China is required to successfully undertake these services. Please refer to the Specification Document – Schedule 1 for full details of the services required.
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of tourism on the island of Ireland and a comprehensive network of offline media contacts in Mainland China is required to successfully undertake these services. Please refer to the Specification Document – Schedule 1 for full details of the services required.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Quality of proposed marketing plan
/
Weighting:
30%
Quality criterion
-
Name:
Understanding of Tourism Ireland’s requirements for China
/
Weighting:
20%
Cost criterion
-
Name:
Breakdown and justification of all fees and operating costs
/
Weighting:
50%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
To the extent that any Personal Data is processed by the successful bidder in connection with the provision of the Services for this Lot or otherwise, the provisions set out in Tourism Ireland’s Minimum Conditions of Contract under ‘Data Processing Terms’ shall apply to such processing.
II.2)
Description
II.2.1)
Title
Lot 4 – Destination Marketing Services – General Sales Agency – Hong Kong
Lot No:
4
II.2.2)
Additional CPV code(s)
63516000
-
Travel management services
II.2.3)
Place of performance
Main site or place of performance:
Hong Kong
II.2.4)
Description of the procurement
The winning company will be responsible for developing, co-ordinating and executing a comprehensive trade and publicity programme for the island of Ireland in Hong Kong.
The annual marketing plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of the tourism industry of the island of Ireland along with in-depth knowledge of the trade, marketing and media contacts in Hong Kong is required to successfully undertake these services. Please refer to the Specification Document – Schedule 1 for full details of the services required.
The annual marketing plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of the tourism industry of the island of Ireland along with in-depth knowledge of the trade, marketing and media contacts in Hong Kong is required to successfully undertake these services. Please refer to the Specification Document – Schedule 1 for full details of the services required.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Quality of proposed marketing plan
/
Weighting:
30%
Quality criterion
-
Name:
Understanding of Tourism Ireland’s requirements for Hong Kong
/
Weighting:
20%
Cost criterion
-
Name:
Breakdown and justification of all fees and operating costs
/
Weighting:
50%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Restricted procedure
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2018/S 183-414136
Section V: Award of contract
Contract No: 1
Lot No: 1
Title: Lot 1: B2B Travel Trade General Sales Agency – Mainland China
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
01/04/2019
V.2.2)
Information about tenders
Number of tenders received:
5
Number of tenders received from SMEs:
5
Number of tenders received from tenderers from other EU Member States:
0
Number of tenders received from tenderers from non-EU Member States:
5
Number of tenders received by electronic means:
5
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
East West Marketing
Room 1513, Xinhua Science and Technology Mansion, No. 8 Tuo Fang Ying South Road, Chaoyang District
Beijing
100016
CN
Internet address:
https://www.eastwestmarketing.cn/
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
533000.00
EUR
Section V: Award of contract
Contract No: 1
Lot No: 2
Title: Lot 2: Digital Marketing Agemcy Services – Mainland China & Hong Kong
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
01/04/2019
V.2.2)
Information about tenders
Number of tenders received:
5
Number of tenders received from SMEs:
5
Number of tenders received from tenderers from other EU Member States:
0
Number of tenders received from tenderers from non-EU Member States:
5
Number of tenders received by electronic means:
5
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
East West Marketing
Room 1513, Xinhua Science and Technology Mansion, No. 8 Tuo Fang Ying South Road, Chaoyang District
Beijing
1000116
CN
Internet address:
https://www.eastwestmarketing.cn/
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
533000.00
EUR
Section V: Award of contract
Contract No: 1
Lot No: 3
Title: Lot 3 – Public Relations/Publicity – Mainland China
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
01/04/2019
V.2.2)
Information about tenders
Number of tenders received:
5
Number of tenders received from tenderers from other EU Member States:
0
Number of tenders received from tenderers from non-EU Member States:
5
Number of tenders received by electronic means:
5
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
East West Marketing
Room 1513, Xinhua Science and Technology Mansion, No. 8 Tuo Fang Ying South Road, Chaoyang District, Beijing
Beijing
100016
CN
Internet address:
https://www.eastwestmarketing.cn/
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
317000.00
EUR
Section V: Award of contract
Contract No: 1
Lot No: 4
Title: Lot 4 – General Sales Agency – Hong Kong
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
01/04/2019
V.2.2)
Information about tenders
Number of tenders received:
3
Number of tenders received from SMEs:
3
Number of tenders received from tenderers from other EU Member States:
0
Number of tenders received from tenderers from non-EU Member States:
3
Number of tenders received by electronic means:
3
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Pacific Aviation Marketing Limited
Room 5203, Island Place Tower, 510 King's Road
North Point
HK
Internet address:
http://www.pam.com.hk
The contractor is an SME : yes
V.2.4)
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot:
417000.00
EUR
Section VI: Complementary information
VI.3)
Additional information
THIS TENDER COMPETITION IS NOW CLOSED TO APPLICATIONS.
FOLLOWING A RESTRICTED TENDER COMPETITION AND FULL EVALUATION AGAINST THE STATED CRITERIA, CONTRACTS HAVE BEEN AWARDED TO THE HIGHEST SCORING BIDDER FOR EACH LOT.
FOLLOWING A RESTRICTED TENDER COMPETITION AND FULL EVALUATION AGAINST THE STATED CRITERIA, CONTRACTS HAVE BEEN AWARDED TO THE HIGHEST SCORING BIDDER FOR EACH LOT.
VI.4)
Procedures for review
VI.4.1)
Review body
The High Court
The Four Courts
Dublin
IE