Date of dispatch of this notice: 30/04/2019
External Reference: 2019-291432
TED Reference: 2019/S 086-207245
Contract award notice
Information
Published
Contract award notice
Cached Version
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Tourism Ireland Limited
N/A
5th Floor - Bishop's Square, Redmond's Hill
D02 TD99
Dublin
IE
Contact person:
Hannah Hughes
E-mail:
hhughes@tourismireland.com
NUTS code:
IE -
IRELAND
Main address:
http://www.ireland.com
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
Other activity:
Tourism - Destination Marketing
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Advertising and Marketing Communications Services
Reference number:
MCOMMS/2018
II.1.2)
Main CPV code
79341000
-
Advertising services
II.1.3)
Type of contract
Services
II.1.4)
Short description
THIS TENDER COMPETITION IS COMPLETED AND CONTRACTS HAVE BEEN AWARDED
Tourism Ireland Limited is seeking to appoint one or more marketing communications agencies to provide:
(i) (Lot 1) Creative Agency Services. From a creative perspective, Tourism Ireland expects to work with highly strategic, exceptionally creative, digitally led agency, that would drive the island of Ireland brand across all channels in an efficient and effective manner. The creative agency will work closely with Tourism Ireland, the brand custodian of the island of Ireland, and will also be expected to contribute a longer-term view to brand building.
(ii) (Lot 2) Media Planning and Buying services,
From a media perspective Tourism Ireland seeks an agency with strategic and executional capabilities that would deliver best in class media planning and buying, both centrally and across all local markets.
Tourism Ireland Limited is seeking to appoint one or more marketing communications agencies to provide:
(i) (Lot 1) Creative Agency Services. From a creative perspective, Tourism Ireland expects to work with highly strategic, exceptionally creative, digitally led agency, that would drive the island of Ireland brand across all channels in an efficient and effective manner. The creative agency will work closely with Tourism Ireland, the brand custodian of the island of Ireland, and will also be expected to contribute a longer-term view to brand building.
(ii) (Lot 2) Media Planning and Buying services,
From a media perspective Tourism Ireland seeks an agency with strategic and executional capabilities that would deliver best in class media planning and buying, both centrally and across all local markets.
II.1.6)
Information about lots
This contract is divided into lots:
yes
II.1.7)
Total value of the procurement
Value excluding VAT:
57000000.00
EUR
II.2)
Description
II.2.1)
Title
Creative Services
Lot No:
1
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341400
-
Advertising campaign services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
Main site or place of performance:
Across Tourism Ireland's global network of markets
II.2.4)
Description of the procurement
The successful agency will be required to respond to a marketing brief and develop a strategic direction a consequent creative branded advertising approach to promote tourism to the island of Ireland, including, but not limited to:
- Understanding each of the markets from where the island of Ireland draws its visitors; and
- Developing and refining strategies to encourage more visitors to the island and producing high quality creative advertising and communications campaigns for Tourism Ireland in all appropriate media.
- Understanding each of the markets from where the island of Ireland draws its visitors; and
- Developing and refining strategies to encourage more visitors to the island and producing high quality creative advertising and communications campaigns for Tourism Ireland in all appropriate media.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
STRATEGIC: A strategic approach that is insight driven and capable of driving future growth in visitor numbers.
/
Weighting:
20%
Quality criterion
-
Name:
CREATIVE: A creative route that is compelling, differentiated and that works across all media and geographies
/
Weighting:
25%
Quality criterion
-
Name:
STRUCTURAL: A structure that can flexibly deliver an agreed scope of works to the centre and to our Tier 1 and Tier 2 markets and which could be extended in the future to include Tier 3 markets
/
Weighting:
5%
Cost criterion
-
Name:
ECONOMIC: A remuneration model that covers 2018-21 and that can be flexed to undertake additional assignments in a cost effective manner
/
Weighting:
50%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
THIS TENDER COMPETITION IS COMPLETED AND IS CLOSED TO APPLICATIONS. A CONTRACT FOR LOT 1 HAS BEEN AWARDED
II.2)
Description
II.2.1)
Title
Media Planning & Buying Services
Lot No:
2
II.2.2)
Additional CPV code(s)
79340000
-
Advertising and marketing services
79341400
-
Advertising campaign services
II.2.3)
Place of performance
NUTS code:
IE -
IRELAND
Main site or place of performance:
Across Tourism Ireland's global network of markets
II.2.4)
Description of the procurement
The successful agency will be required to provide media planning and buying services, including, but not limited to:
— Understanding target audiences in all the visitor countries;
— Advising on the best way to target such potential visitors;
— Recommending media strategies to optimise and refine the media spend in each country;
— Purchasing media space on behalf of Tourism Ireland; and
— Shaping global media strategies and coordinating best practice across markets.
— Understanding target audiences in all the visitor countries;
— Advising on the best way to target such potential visitors;
— Recommending media strategies to optimise and refine the media spend in each country;
— Purchasing media space on behalf of Tourism Ireland; and
— Shaping global media strategies and coordinating best practice across markets.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
STRATEGIC: A strategic approach that is insight driven and capable of driving future growth in visitor numbers.
/
Weighting:
20%
Quality criterion
-
Name:
MEDIA: A media-led, consumer-centric approach that will inform the creative process
/
Weighting:
25%
Quality criterion
-
Name:
STRUCTURAL: A structure that can flexibly deliver for the centre and for our Tier 1 and Tier 2 markets and which could be extended in the future to include Tier 3 markets
/
Weighting:
5%
Cost criterion
-
Name:
ECONOMIC: A remuneration model that covers 2018-21 and that can be flexed to undertake additional assignments in a cost effective manner
/
Weighting:
50%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
THIS TENDER COMPETITION IS COMPLETED AND IS CLOSED TO APPLICATIONS. A CONTRACT FOR LOT 2 HAS BEEN AWARDED
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Competitive procedure with negotiation
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2017/S 202-415827
Section V: Award of contract
Contract No: 1
Lot No: 1
Title: Creative Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
08/10/2018
V.2.2)
Information about tenders
Number of tenders received:
4
Number of tenders received from SMEs:
0
Number of tenders received from tenderers from other EU Member States:
4
Number of tenders received by electronic means:
4
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Publicis
82 Baker Street
London
W1U 6AE
UK
NUTS code:
UK -
UNITED KINGDOM
Internet address:
http://www.publicis.com/
The contractor is an SME : no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
7000000.00
EUR
Total value of the contract/lot:
7000000.00
EUR
Section V: Award of contract
Contract No: 1
Lot No: Lot 2
Title: Media Planning & Buying Services
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
19/12/2018
V.2.2)
Information about tenders
Number of tenders received:
2
Number of tenders received from SMEs:
0
Number of tenders received from tenderers from other EU Member States:
2
Number of tenders received by electronic means:
2
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
OMD EMEA Limited
10 Regents Wharf, All Saints Street
London
N1 9RL
UK
NUTS code:
UK -
UNITED KINGDOM
Internet address:
https://www.omd.com/
The contractor is an SME : no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
50000000.00
EUR
Total value of the contract/lot:
50000000.00
EUR
Section VI: Complementary information
VI.3)
Additional information
The supporting procurement documents and PQQ in relation to this Contract Notice are available for downloading free of charge from the Irish Government procurement portal www.etenders.gov.ie
This Call for Requests to Participate is the first stage in a staged Competitive Process With Negotiation.
In the first instance, interested parties are required to complete and submit the Qualification Questionnaire to commence the first stage of the process. Candidates will be assessed on the basis of the rules, criteria and weightings set out in Appendix A of that document, which are aimed at establishing the technical and professional abilities of candidates as well as their financial standing. The purpose of this document is to obtain sufficient information to enable Tourism Ireland to evaluate the suitability of candidates who will be invited to negotiate with the Tourism Ireland.
Shortlisted candidates will then be invited to participate in negotiation and submit an initial Tender. The submission of initial tenders will signal the commencement of negotiation.
Upon conclusion of negotiations, remaining candidates will be invited to submit a final tender. Final tenders will be evaluated against the award criteria as detailed in the ITT documentation. The award criteria will include both economic [50%] and also qualitative [50%] criteria.
Tourism Northern Ireland and Failte Ireland may opt to avail of the Services procured as a result of this competition.
Requests to Participate must be submitted in by the deadline stated as per the Instructions
Tourism Ireland cannot accept responsibility for applications that are lost or damaged in the post. Late applications will not be accepted.
Tourism Ireland will not be responsible for costs, charges or expenses incurred by participants, whether or not afinal contract is awarded.
An Applicant may utilise the experience and capabilities of its parent company in meeting the pre-qualificationrequirements. In such case the Applicant must supply a written statement, signed by an authorisedrepresentative of the parent company, indicating the parent company’s agreement in principal to offer a parentcompany guarantee.
The Contracting Authority reserves the right to partner/merge members of a consortium with member(s) ofanother consortium to deliver the services.
Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of Information for North SouthImplementation Bodies and Tourism Ireland.
Award of this contract will be subject to selected candidates, if resident in Ireland, obtaining a Tax Clearance Certificate or equivalent as required by the Irish Revenue Commissioners.
The contract will be subject to Irish law.
Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by lawand without liability to the applicants) to amend or otherwise change the process or to terminate the process.This notice does not represent a commitment to enter into any contract(s).
For an overview of Tourism Ireland, please refer to our corporate website: https://www.tourismireland.com/
This Call for Requests to Participate is the first stage in a staged Competitive Process With Negotiation.
In the first instance, interested parties are required to complete and submit the Qualification Questionnaire to commence the first stage of the process. Candidates will be assessed on the basis of the rules, criteria and weightings set out in Appendix A of that document, which are aimed at establishing the technical and professional abilities of candidates as well as their financial standing. The purpose of this document is to obtain sufficient information to enable Tourism Ireland to evaluate the suitability of candidates who will be invited to negotiate with the Tourism Ireland.
Shortlisted candidates will then be invited to participate in negotiation and submit an initial Tender. The submission of initial tenders will signal the commencement of negotiation.
Upon conclusion of negotiations, remaining candidates will be invited to submit a final tender. Final tenders will be evaluated against the award criteria as detailed in the ITT documentation. The award criteria will include both economic [50%] and also qualitative [50%] criteria.
Tourism Northern Ireland and Failte Ireland may opt to avail of the Services procured as a result of this competition.
Requests to Participate must be submitted in by the deadline stated as per the Instructions
Tourism Ireland cannot accept responsibility for applications that are lost or damaged in the post. Late applications will not be accepted.
Tourism Ireland will not be responsible for costs, charges or expenses incurred by participants, whether or not afinal contract is awarded.
An Applicant may utilise the experience and capabilities of its parent company in meeting the pre-qualificationrequirements. In such case the Applicant must supply a written statement, signed by an authorisedrepresentative of the parent company, indicating the parent company’s agreement in principal to offer a parentcompany guarantee.
The Contracting Authority reserves the right to partner/merge members of a consortium with member(s) ofanother consortium to deliver the services.
Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of Information for North SouthImplementation Bodies and Tourism Ireland.
Award of this contract will be subject to selected candidates, if resident in Ireland, obtaining a Tax Clearance Certificate or equivalent as required by the Irish Revenue Commissioners.
The contract will be subject to Irish law.
Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by lawand without liability to the applicants) to amend or otherwise change the process or to terminate the process.This notice does not represent a commitment to enter into any contract(s).
For an overview of Tourism Ireland, please refer to our corporate website: https://www.tourismireland.com/
VI.4)
Procedures for review
VI.4.1)
Review body
The High Court
Dublin 7
IE