Date of dispatch of this notice: 18/04/2019
External Reference: 2019-218858
TED Reference: 2019/S 079-190510
Contract award notice
Information
Published
Contract award notice
Contract award notice
Results of the procurement procedure
Directive 2014/24/EU
Section I: Contracting authority
I.1)
Name and addresses
Tourism Ireland Limited
N/A
5th Floor - Bishop's Square, Redmond's Hill
D02 TD99
Dublin
IE
Contact person:
Hannah Hughes
Telephone:
+353 14763474
E-mail:
hhughes@tourismireland.com
Fax:
+353 014763642
Internet address(es):
Main address:
http://www.ireland.com
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197
I.4)
Type of the contracting authority
Body governed by public law
I.5)
Main activity
Other activity:
Tourism - Destination Marketing
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Provision of Email Service Automation Powered by Artificial Intelligence [AI]
Reference number:
BG2/CEEM/2018
II.1.2)
Main CPV code
72212223
-
Electronic mail software development services
II.1.3)
Type of contract
Services
II.1.4)
Short description
THIS TENDER COMPETITION IS NOW COMPLETE AND A CONTRACT HAS BEEN AWARDED. Tourism Ireland is seeking a suitably qualified partner to facilitate its current and future email marketing ambitions. The partner should be able to deliver automated email messaging driven by Artificial Intelligence / machine learning based on consumer behavioural and affinity data to deliver the right message to the right person at the right time to meet Tourism Ireland’s business objectives.
The Contract Period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further five [5] years, subject to satisfactory budget and annual performance review, and other factors, determined by Tourism Ireland, up to a maximum contract term of seven [7] years.
It is anticipated that the Contract will commence in January 2019.
Tourism Ireland’s detailed requirements are set out in the Instructions and Specification Documents attached for downloading.
The Contract Period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further five [5] years, subject to satisfactory budget and annual performance review, and other factors, determined by Tourism Ireland, up to a maximum contract term of seven [7] years.
It is anticipated that the Contract will commence in January 2019.
Tourism Ireland’s detailed requirements are set out in the Instructions and Specification Documents attached for downloading.
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
1400015.00
EUR
II.2)
Description
II.2.2)
Additional CPV code(s)
48223000
-
Electronic mail software package
II.2.3)
Place of performance
Main site or place of performance:
Across Tourism Ireland's global network of markets
II.2.4)
Description of the procurement
Tourism Ireland is seeking a suitably qualified partner to facilitate its current and future email marketing ambitions. The partner should be able to deliver automated email messaging driven by Artificial Intelligence / machine learning based on consumer behavioural and affinity data to deliver the right message to the right person at the right time to meet Tourism Ireland’s business objectives.
The Contract Period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further five [5] years, subject to satisfactory budget and annual performance review, and other factors, determined by Tourism Ireland, up to a maximum contract term of seven [7] years.
It is anticipated that the Contract will commence in January 2019.
Tourism Ireland’s detailed requirements are set out in the Instructions and Specification Documents attached for downloading.
The Contract Period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further five [5] years, subject to satisfactory budget and annual performance review, and other factors, determined by Tourism Ireland, up to a maximum contract term of seven [7] years.
It is anticipated that the Contract will commence in January 2019.
Tourism Ireland’s detailed requirements are set out in the Instructions and Specification Documents attached for downloading.
II.2.5)
Award criteria
Criteria below
Quality criterion
-
Name:
Proposed Solution for delivery of email service automation powered by Artificial Intelligence, particularly automation and machine learning capabilities
/
Weighting:
40%
Quality criterion
-
Name:
Proposed Solution for delivery of standard email marketing services, particularly deliverability and usability capabilities
/
Weighting:
10%
Cost criterion
-
Name:
Overall Cost
/
Weighting:
50
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Open procedure
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.1)
Previous publication concerning this procedure
Notice number in the OJ S: 2018/S 192-434363
Section V: Award of contract
Contract No: 1
Title: PROVISION OF EMAIL SERVICE AUTOMATION POWERED BY ARTIFICIAL INTELLIGENCE [AI]
V.2)
Award of contract
V.2.1)
Date of conclusion of the contract
21/12/2018
V.2.2)
Information about tenders
Number of tenders received:
4
Number of tenders received from SMEs:
2
Number of tenders received from tenderers from other EU Member States:
3
Number of tenders received from tenderers from non-EU Member States:
1
Number of tenders received by electronic means:
4
The contract has been awarded to a group of economic operators
:
noV.2.3)
Name and address of the contractor
Zeta Global LLC.
Aviation House, 125 Kingsway
London
WC2B 6NH
UK
Internet address:
https://zetaglobal.com/
The contractor is an SME : no
V.2.4)
Information on value of the contract/lot (excluding VAT)
Initial estimated total value of the contract/lot:
1000000.00
EUR
Total value of the contract/lot:
1400015.00
EUR
Section VI: Complementary information
VI.3)
Additional information
1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government procurement opportunities portal (www.etenders.gov.ie) only. Tourism Ireland will not accept responsibility for information relayed (or not relayed) via third parties.
2) This is the sole call for request for Tenders for this contract;
3) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers;
4) Contract award will be subject to the approval of the Board of Tourism Ireland;
5) It will be a condition of award that the successful tenderer is and remains tax compliant;
6) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process, the framework or any contract awarded under the framework agreement at any time;
7) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words "or equivalent" will always be appended;
8) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of the procurement documents with missing or incomplete information. Therefore, respondents are advised to ensure that they return completed documentation in order to avoid the risk of elimination from the competition;
9) Applicants must be fully compliant with Tourism Ireland GDPR policy. To the extent that any personal data is processed by the successful bidder in connection with the provision of the services for this Lot or otherwise, the provisions set out in Tourism Ireland’s minimum conditions of contract under “Data Processing Terms” shall apply to such processing;
10) Tenders must be delivered as per the Instructions;
11) Tourism Ireland will not accept or consider Tenders delivered after this deadline;
12) Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded;
13) Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of information for North/South Implementation Bodies and Tourism Ireland, which is available on Tourism Ireland‘s website;
14) The contract/framework will be subject to Irish law;
15) Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process.
2) This is the sole call for request for Tenders for this contract;
3) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers;
4) Contract award will be subject to the approval of the Board of Tourism Ireland;
5) It will be a condition of award that the successful tenderer is and remains tax compliant;
6) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process, the framework or any contract awarded under the framework agreement at any time;
7) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words "or equivalent" will always be appended;
8) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of the procurement documents with missing or incomplete information. Therefore, respondents are advised to ensure that they return completed documentation in order to avoid the risk of elimination from the competition;
9) Applicants must be fully compliant with Tourism Ireland GDPR policy. To the extent that any personal data is processed by the successful bidder in connection with the provision of the services for this Lot or otherwise, the provisions set out in Tourism Ireland’s minimum conditions of contract under “Data Processing Terms” shall apply to such processing;
10) Tenders must be delivered as per the Instructions;
11) Tourism Ireland will not accept or consider Tenders delivered after this deadline;
12) Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded;
13) Tourism Ireland is subject to the provisions of the Code of Practice on Freedom of information for North/South Implementation Bodies and Tourism Ireland, which is available on Tourism Ireland‘s website;
14) The contract/framework will be subject to Irish law;
15) Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process.
VI.4)
Procedures for review
VI.4.1)
Review body
The High Court
The Four Courts
Dublin 7
D7
IE