II.1)
Scope of the procurement
Destination Marketing / General Sales Agency for New Zealand
Reference number:
AEM/NZ/2018
75125000
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Administrative services related to tourism affairs
Services
II.1.4)
Short description
The Sydney office of Tourism Ireland wishes to enter into a contract with a Supplier for Destination Marketing / General Sales Agency in New Zealand. Tourism Ireland has an office in Sydney which is responsible for marketing the island of Ireland throughout Australia and New Zealand. Due to geographical and demographical issues, a representative is required to work in New Zealand to further develop potential growth in this market.
The successful candidate must have an operational base in a major city in New Zealand – Auckland, Wellington or Christchurch and will liaise closely with Tourism Ireland’s Sydney team to provide marketing services to ensure the island of Ireland is at the forefront of consumer minds, driving tourism to the island of Ireland
II.1.6)
Information about lots
This contract is divided into lots:
no
II.1.7)
Total value of the procurement
Value excluding VAT:
340000.00
EUR
II.2.2)
Additional CPV code(s)
79413000
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Marketing management consultancy services
II.2.3)
Place of performance
Main site or place of performance:
New Zealand
II.2.4)
Description of the procurement
THIS TENDER COMPETITION IS NOW CLOSED AND THE CONTRACT HAS BEEN AWARDED. The Sydney office of Tourism Ireland wishes to enter into a contract with a Supplier for Destination Marketing / General Sales Agency in New Zealand. Tourism Ireland has an office in Sydney which is responsible for marketing the island of Ireland throughout Australia and New Zealand. Due to geographical and demographical issues, a representative is required to work in New Zealand to further develop potential growth in this market.
The successful candidate must have an operational base in a major city in New Zealand – Auckland, Wellington or Christchurch and will liaise closely with Tourism Ireland’s Sydney team to provide marketing services to ensure the island of Ireland is at the forefront of consumer minds, driving tourism to the island of Ireland.
The Contract Period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further two [2] years subject to satisfactory budget and annual performance review, and other factors, determined by Tourism Ireland. The contract will be reviewed after an initial six [6] month probationary period.
It is anticipated that work under the Contract will commence on 1st November 2018.
Criteria below
Quality criterion
-
Name:
Quality of proposed marketing plan
/
Weighting:
30%
Quality criterion
-
Name:
Understanding of Tourism Ireland’s requirements for New Zealand
/
Weighting:
20%
Cost criterion
-
Name:
Breakdown and justification of all fees and operating costs
/
Weighting:
50%
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no