II.1)
Scope of the procurement
PROVISION OF DESTINATION PR CONSULTANCY SERVICES IN THE GB MARKET
Reference number:
DPR/GB/2019
79416200
-
Public relations consultancy services
Services
II.1.4)
Short description
The London office of Tourism Ireland wishes to enter into a contract with a Supplier for Destination PR Consultancy Services in the GB Market and invites requests to participate from suitably qualified PR agencies. We require a standout PR Agency to support the Tourism Ireland Publicity team in Great Britain. We are seeking a vibrant, creative PR agency to support us deliver game-changing editorial publicity that makes us stand out from our main competitors, and crucially, that motivates GB holiday makers to visit the island of Ireland.
The Contract Period will be for three (3) years subject to budget, annual performance review, and other factors. Tourism Ireland may, at its discretion, opt to extend the Contract annually for two (2) further years, up to a maximum of five (5) years in total. It is anticipated that work under the Contract will commence on 1st June 2019.
PLEASE REFER TO THE DOCUMENTS AVAILABLE FOR DOWNLOADING FOR FURTHER INFORMATION
II.1.5)
Estimated total value
Value excluding VAT: 556000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
79416000
-
Public relations services
II.2.3)
Place of performance
Main site or place of performance:
Great Britain
II.2.4)
Description of the procurement
The London office of Tourism Ireland wishes to enter into a contract with a Supplier for Destination PR Consultancy Services in the GB Market and invites requests to participate from suitably qualified PR agencies. We require a standout PR Agency to support the Tourism Ireland Publicity team in Great Britain. We are seeking a vibrant, creative PR agency to support us deliver game-changing editorial publicity that makes us stand out from our main competitors, and crucially, that motivates GB holiday makers to visit the island of Ireland.
The Contract Period will be for three (3) years subject to budget, annual performance review, and other factors. Tourism Ireland may, at its discretion, opt to extend the Contract annually for two (2) further years, up to a maximum of five (5) years in total. It is anticipated that work under the Contract will commence on 1st June 2019.
PLEASE REFER TO THE DOCUMENTS AVAILABLE FOR DOWNLOADING FOR FURTHER INFORMATION
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 556000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
The Contract Period will be for three (3) years subject to budget, annual performance review, and other factors. Tourism Ireland may, at its discretion, opt to extend the Contract annually for two (2) further years, up to a maximum of five (5) years in total.
It is anticipated that work under the Contract will commence on 1st June 2019.
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged minimum number:
5
Objective criteria for choosing the limited number of candidates:
Step 1: Completeness of Request to Participation in the format prescribed in the Response Document;
Step 2: Satisfaction with the financial standing of the Supplier
In order to be deemed suitable for evaluation under Step 3, Suppliers must fully complete and sign the ESPD [European Single Procurement Document]
Reluctance or failure to supply a completed ESPD will lead to disqualification from the tender competition.
Step 3: Those Suppliers whose Requests to Participate are deemed to be complete and who have demonstrated satisfactory financial standing will be evaluated against the Suitability Criteria.
Relevant experience in managing a contract in the tourism sector, showing evidence of strategic and creative direction to reach and engage mass audiences. 30%
Evidence and credentials of an experienced and dynamic proposed Account Management Team. [Referee details to be supplied] 20%
Evidence of TV and broadcast results highlighting consumer lifestyle plus relevant corporate news delivery)
*Note Broadcast is a key requirement in line with reaching mass audience and high circulation AVE. 20%
Evidence of securing and working with Influencers with amplification of Social Media content on both an editorial and paid for activity basis. 20%
Adequate resources to fulfil the requirements of the services and commitment to timeframe. 10%
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
• Annual budget allocation for PR services will be £100,000 (exclusive of VAT) per annum [for the initial term of 3-years] to provide the key services as outlined .