Date of dispatch of this notice: 17/10/2018
Expire date: 15/11/2018
External Reference: 2018-264515
TED Reference: 2018/S 202-460700
Contract notice - utilities
Information
Published
Contract notice - utilities
Contract notice – utilities
Services
Directive 2014/25/EU
Section I: Contracting entity
I.1)
Name and addresses
daa plc
N/A
Dublin Airport
Dublin
Co Dublin
IE
Contact person:
Jane Hughes
Telephone:
+353 019449802
E-mail:
jane.hughes@daa.ie
Internet address(es):
Main address:
http://www.daa.ie
Address of the buyer profile:
https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/227
I.3)
Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=136696&B=ETENDERS_SIMPLEAdditional information can be obtained from
the abovementioned address:
Tenders or requests to participate must be submitted
electronically via:
http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=136696&B=ETENDERS_SIMPLE
Tenders or requests to participate must be submitted
to the abovementioned address
I.6)
Main activity
Airport-related activities
Section II: Object
II.1)
Scope of the procurement
II.1.1)
Title
Provision of Creative Services, Media and Digital
Reference number:
P14663
II.1.2)
Main CPV code
79340000
-
Advertising and marketing services
II.1.3)
Type of contract
Services
II.1.4)
Short description
RFI Responders are asked to respond to one or more of the following 4 Lots
Lot 1 – Media Planning and Buying for Dublin, Cork and ARI
• The development of media strategies and plans
• Purchasing and reporting of online (programmatic display and social) and offline media channels
• Quarterly share of voice reports and competitor analysis
• Ongoing media market updates
Lot 2 – Creative Services for Dublin and ARI
• Activation of current creative assets
• Development of new creative assets as appropriate
Lot 3 – Digital Communications for Dublin, Cork and ARI
• Development of digital plans, digital creative and campaign management for email, sms, social, rich media display advertising and web landing page design
Lot 4 – Management of Search for Dublin, Cork and ARI
• Search engine optimisation / organic search
• Management of paid search and paid social, reporting and analytics
Lot 1 – Media Planning and Buying for Dublin, Cork and ARI
• The development of media strategies and plans
• Purchasing and reporting of online (programmatic display and social) and offline media channels
• Quarterly share of voice reports and competitor analysis
• Ongoing media market updates
Lot 2 – Creative Services for Dublin and ARI
• Activation of current creative assets
• Development of new creative assets as appropriate
Lot 3 – Digital Communications for Dublin, Cork and ARI
• Development of digital plans, digital creative and campaign management for email, sms, social, rich media display advertising and web landing page design
Lot 4 – Management of Search for Dublin, Cork and ARI
• Search engine optimisation / organic search
• Management of paid search and paid social, reporting and analytics
II.1.6)
Information about lots
This contract is divided into lots:
yes
Tenders may be submitted for
all lots
II.2)
Description
II.2.1)
Title
Lot 1 – Media Planning and Buying for Dublin, Cork and ARI
Lot No:
1
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79342000
-
Marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
Main site or place of performance:
Dublin
II.2.4)
Description of the procurement
Lot 1 – Media Planning and Buying for Dublin, Cork and ARI
• The development of media strategies and plans
• Purchasing and reporting of online (programmatic display and social) and offline media channels
• Quarterly share of voice reports and competitor analysis
• Ongoing media market updates
• The development of media strategies and plans
• Purchasing and reporting of online (programmatic display and social) and offline media channels
• Quarterly share of voice reports and competitor analysis
• Ongoing media market updates
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 2700000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
60
This contract is subject to renewal:
yes
Description of renewals:
Due for renewal in 60 months time.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Lot 2 – Creative Services for Dublin and ARI
Lot No:
2
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79342000
-
Marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
Main site or place of performance:
Dublin
II.2.4)
Description of the procurement
Lot 2 – Creative Services for Dublin and ARI
• Activation of current creative assets
• Development of new creative assets as appropriate
• Activation of current creative assets
• Development of new creative assets as appropriate
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 4000000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
60
This contract is subject to renewal:
yes
Description of renewals:
Due for renewal in 60 months time.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Lot 3 – Digital Communications for Dublin, Cork and ARI
Lot No:
3
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79342000
-
Marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
Main site or place of performance:
Dublin
II.2.4)
Description of the procurement
Lot 3 – Digital Communications for Dublin, Cork and ARI
• Development of digital plans, digital creative and campaign management for email, sms, social, rich media display advertising and web landing page design
• Development of digital plans, digital creative and campaign management for email, sms, social, rich media display advertising and web landing page design
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 1500000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
60
This contract is subject to renewal:
yes
Description of renewals:
Due for renewal in 60 months time.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2)
Description
II.2.1)
Title
Lot 4 – Management of Search for Dublin, Cork and ARI
Lot No:
4
II.2.2)
Additional CPV code(s)
79341000
-
Advertising services
79341100
-
Advertising consultancy services
79341200
-
Advertising management services
79341400
-
Advertising campaign services
79342000
-
Marketing services
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
Main site or place of performance:
Dublin
II.2.4)
Description of the procurement
Lot 4 – Management of Search for Dublin, Cork and ARI
• Search engine optimisation / organic search
• Management of paid search and paid social, reporting and analytics
• Search engine optimisation / organic search
• Management of paid search and paid social, reporting and analytics
II.2.5)
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)
Estimated value
Value excluding VAT: 680000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
60
This contract is subject to renewal:
yes
Description of renewals:
Due for renewal in 60 months time.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Section III: Legal, economic, financial and technical information
III.1)
Conditions for participation
III.2)
Conditions related to the contract
Section IV: Procedure
IV.1)
Description
IV.1.1)
Type of procedure
Negotiated procedure with prior call for competition
IV.1.8)
Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement
: yes
IV.2)
Administrative information
IV.2.2)
Time limit for receipt of tenders or requests to participate
Date:
15/11/2018
Local time:
12:00
IV.2.3)
Estimated date of dispatch of invitations to tender or to participate to selected candidates
Date: 15/01/2019
IV.2.4)
Languages in which tenders or requests to participate may be submitted
English
IV.2.6)
Minimum time frame during which the tenderer must maintain the tender
Tender must be valid until:
01/05/2019
Section VI: Complementary information
VI.1)
Information about recurrence
This is a recurrent procurement:
yes
VI.2)
Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.4)
Procedures for review
VI.4.1)
Review body
daa plc
Dubin Airport
Dublin
LV