II.1)
Scope of the procurement
Provision of Data Management System & Services
Reference number:
BG3/CEEM/2018
48613000
-
Electronic data management (EDM)
Services
II.1.4)
Short description
Tourism Ireland is seeking an enterprise identity and data management solution, enabling consistent data collection protocols across owned and operated digital properties, unification of data sets across digital and non-digital entities and seamless export of resulting audience segmentation to the wider AdTech and MarTech ecosystem in support of attribution, visualisation and campaign automation.
Please refer to Schedule 1 – Specification for detailed requirements
II.1.5)
Estimated total value
Value excluding VAT: 2500000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
no
II.2.2)
Additional CPV code(s)
48612000
-
Database-management system
72322000
-
Data management services
II.2.3)
Place of performance
Main site or place of performance:
Across Tourism Ireland's global network of markets
II.2.4)
Description of the procurement
Tourism Ireland is seeking an enterprise identity and data management solution, enabling consistent data collection protocols across owned and operated digital properties, unification of data sets across digital and non-digital entities and seamless export of resulting audience segmentation to the wider AdTech and MarTech ecosystem in support of attribution, visualisation and campaign automation.
Please refer to Schedule 1 – Specification for detailed requirements
Criteria below
Quality criterion
-
Name:
Data Collection & Unification
/
Weighting:
20
Quality criterion
-
Name:
Audience Segmentation & Campaign Management
/
Weighting:
15
Quality criterion
-
Name:
Content Personalisation & Next Best Action
/
Weighting:
10
Quality criterion
-
Name:
Contract Management & SLA
/
Weighting:
5
Cost criterion
-
Name:
Overall Cost
/
Weighting:
50
Value excluding VAT: 2500000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
The Contract Period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further five [5] years, subject to satisfactory budget and annual performance review, and other factors, determined by Tourism Ireland, up to a maximum contract term of seven [7] years.
II.2.10)
Information about variants
Variants will be accepted:
yes
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no