II.1)
Scope of the procurement
Destination Marketing Services - General Sales Agency(s) for Mainland China & Hong Kong
Reference number:
EM/CHINA2/2018
75125000
-
Administrative services related to tourism affairs
Services
II.1.4)
Short description
The Shanghai office of Tourism Ireland wishes to enter into a contract(s) with Service Provider(s) for market representation services in mainland China and Hong Kong.
The successful agency(s) will report in to Tourism Ireland’s China manager based in Shanghai and Tourism Ireland’s Head of New & Emerging Markets based in London. The required services are split in to four [4] lots:-
Lot 1 – General Sales Agency – B2B – Travel Trade Mainland China
Lot 2 – Destination Marketing Services – Digital – Mainland China and Hong Kong
Lot 3 – Destination Marketing Services – Public Relations/Publicity – Mainland China
Lot 4 – Destination Marketing Services – General Sales Agency – Hong Kong
Applicants may apply for one, two, three or all of the Lots.
It is anticipated that work under the Contracts will commence on the 1st April 2019. FOR DETAILED INFORMATION PLEASE REFER TO THE TENDER DOCUMENTATION ATTACHED FOR DOWNLOADING
II.1.5)
Estimated total value
Value excluding VAT: 2715000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
yes
Tenders may be submitted for
all lots
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:
Applicants may apply for one, two, three or all of the Lots.
An applicant, based on the outcome of the evaluation process for each Lot may be awarded a contract for more than one, or all of the Lots; dependent upon the quality of Tenders received.
Lot 1 – General Sales Agency – B2B – Travel Trade Mainland China
Lot No:
1
II.2.2)
Additional CPV code(s)
63516000
-
Travel management services
II.2.3)
Place of performance
Main site or place of performance:
Mainland China
II.2.4)
Description of the procurement
The winning company will be responsible for developing, co-ordinating and executing a comprehensive trade/B2B marketing programme for the island of Ireland in mainland China with a focus on Shanghai, Beijing, Guangzhou and Chengdu.
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of the tourism industry of the island of Ireland along with in-market trade expertise is required to successfully undertake these services. Please refer to the Specification Document – Schedule 2 for full details of the services required.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 670000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
The Contract Period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further two [2] years subject to satisfactory budget and annual performance review, and other factors, determined by Tourism Ireland. The contract will be reviewed after an initial six [6] month probationary period.
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged minimum number:
5
Objective criteria for choosing the limited number of candidates:
5, subject to quality of applications received.
Suitability Criteria:
Proven working experience in destination B2B marketing and established relationships with key travel trade for over 3 years.
Understanding and knowledge of the island of Ireland
Adequate resources to fulfil the requirements of the contract
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Lot 2 – Destination Marketing Services – Digital – Mainland China and Hong Kong
Lot No:
2
II.2.2)
Additional CPV code(s)
63516000
-
Travel management services
II.2.3)
Place of performance
Main site or place of performance:
Mainland China & Hong Kong
II.2.4)
Description of the procurement
The winning company will be responsible for developing, co-ordinating and executing a comprehensive digital marketing programme for the island of Ireland in mainland China and Hong Kong with a focus on Shanghai, Beijing, Guangzhou and Chengdu.
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of tourism on the island of Ireland and a thorough knowledge of digital marketing in Mainland China is required to successfully undertake these services. Please refer to the Specification Document for full details of the services required
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 770000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
The Contract Period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further two [2] years subject to satisfactory budget and annual performance review, and other factors, determined by Tourism Ireland. The contract will be reviewed after an initial six [6] month probationary period.
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged minimum number:
5
Objective criteria for choosing the limited number of candidates:
5, subject to quality of applications received.
Suitability Criteria
Proven working experience in digital destination marketing for over 3 years
Understanding and knowledge of the island of Ireland
Adequate resources to fulfil the requirements of the contract
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
To the extent that any Personal Data is processed by the successful bidder in connection with the provision of the Services for this Lot or otherwise, the provisions set out in Tourism Ireland’s Minimum Conditions of Contract under ‘Data Processing Terms’ shall apply to such processing
Lot 3 – Destination Marketing Services – Public Relations/Publicity – Mainland China
Lot No:
3
II.2.2)
Additional CPV code(s)
79416000
-
Public relations services
II.2.3)
Place of performance
Main site or place of performance:
Mainland China
II.2.4)
Description of the procurement
The winning company will be responsible for developing, co-ordinating and executing a comprehensive offline publicity programme for the island of Ireland in mainland China with a focus on Shanghai, Beijing, Guangzhou and Chengdu.
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of tourism on the island of Ireland and a comprehensive network of offline media contacts in Mainland China is required to successfully undertake these services. Please refer to the Specification Document – Schedule 1 for full details of the services required.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 500000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
The Contract Period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further two [2] years subject to satisfactory budget and annual performance review, and other factors, determined by Tourism Ireland. The contract will be reviewed after an initial six [6] month probationary period.
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged minimum number:
5
Objective criteria for choosing the limited number of candidates:
5 - subject to the quality of applications received.
Suitability Criteria
Proven working experience in destination public relations for over 2 years.
Understanding and knowledge of the island of Ireland
Adequate resources to fulfil the requirements of the contract
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
II.2.14)
Additional information
To the extent that any Personal Data is processed by the successful bidder in connection with the provision of the Services for this Lot or otherwise, the provisions set out in Tourism Ireland’s Minimum Conditions of Contract under ‘Data Processing Terms’ shall apply to such processing.
Lot 4 – Destination Marketing Services – General Sales Agency – Hong Kong
Lot No:
4
II.2.2)
Additional CPV code(s)
63516000
-
Travel management services
II.2.3)
Place of performance
Main site or place of performance:
Hong Kong
II.2.4)
Description of the procurement
The winning company will be responsible for developing, co-ordinating and executing a comprehensive trade and publicity programme for the island of Ireland in Hong Kong.
The annual marketing plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of the tourism industry of the island of Ireland along with in-depth knowledge of the trade, marketing and media contacts in Hong Kong is required to successfully undertake these services. Please refer to the Specification Document – Schedule 1 for full details of the services required.
Price is not the only award criterion and all criteria are stated only in the procurement documents
Value excluding VAT: 775000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
The Contract Period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further two [2] years subject to satisfactory budget and annual performance review, and other factors, determined by Tourism Ireland. The contract will be reviewed after an initial six [6] month probationary period.
II.2.9)
Information about the limits on the number of candidates to be invited
Envisaged minimum number:
5
Objective criteria for choosing the limited number of candidates:
5 - subject to the quality of applications received.
Proven working experience in destination marketing and established relationships with key trade and media in Hong Kong for over 2 years.
Understanding and knowledge of the island of Ireland
Adequate resources to fulfil the requirements of the contract
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no