II.1)
Scope of the procurement
Destination Marketing Services / General Sales Agency for Switzerland & Austria
Reference number:
CE/GSA/SW/A/2018
75125000
-
Administrative services related to tourism affairs
Services
II.1.4)
Short description
Tourism Ireland wishes to appoint a Supplier(s) to provide the required services in Austria and Switzerland reporting in to the Central European office in Frankfurt. The required services are split into two [2] Lots:-
Lot 1 – Destination Marketing Services in the Swiss Market
Lot 2 – Destination Marketing Services in the Austrian Market
Applicants may apply for either or both of the Lots.
The contract will be awarded for a period of two [2] years, with the option to extend annually for a further three [3] years, subject to satisfactory annual review. The contract term will commence on 1st October 2018. It will be reviewed after an initial nine month period.
II.1.5)
Estimated total value
Value excluding VAT: 660000.00
EUR
II.1.6)
Information about lots
This contract is divided into lots:
yes
Tenders may be submitted for
all lots
Lot 1 - Destination Marketing Services / General Sales Agency for Switzerland
Lot No:
1
II.2.2)
Additional CPV code(s)
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
Main site or place of performance:
Switzerland
II.2.4)
Description of the procurement
Tourism Ireland wishes to appoint a Supplier(s) to provide the required services in Austria and Switzerland reporting in to the Central European office in Frankfurt. The required services are split into two [2] Lots:-
Lot 1 – Destination Marketing Services in the Swiss Market
Lot 2 – Destination Marketing Services in the Austrian Market
Applicants may apply for either or both of the Lots.
Lot 1 – Destination Marketing Services in Switzerland
To co-ordinate and execute a comprehensive marketing programme for the island of Ireland in the Swiss market on behalf of Tourism Ireland and to represent Tourism Ireland in Switzerland.
Criteria below
Quality criterion
-
Name:
Demonstrated ability to develop a consumer marketing plan for the island of Ireland together with the trade partners in the market
/
Weighting:
10
Quality criterion
-
Name:
Quality of strategy for applying their contacts in the travel trade to develop a plan to promote the island of Ireland as a holiday destination in the market
/
Weighting:
20
Quality criterion
-
Name:
Quality of strategy for applying their contacts in the media sector to develop a plan to interest suitable media to visit/report on the island of Ireland as a holiday destination in the market
/
Weighting:
20
Cost criterion
-
Name:
Cost
/
Weighting:
50
Value excluding VAT: 330000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
The contract will be awarded for a period of two [2] years, with the option to extend annually for a further three [3] years, subject to satisfactory annual review. The contract term will commence on 1st October 2018. It will be reviewed after an initial nine month period.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no
Lot 2 - Destination Marketing / General Sales Agency for Austria
Lot No:
2
II.2.2)
Additional CPV code(s)
79413000
-
Marketing management consultancy services
II.2.3)
Place of performance
Main site or place of performance:
Austria
II.2.4)
Description of the procurement
Tourism Ireland wishes to appoint a Supplier(s) to provide the required services in Austria and Switzerland reporting in to the Central European office in Frankfurt. The required services are split into two [2] Lots:-
Lot 1 – Destination Marketing Services in the Swiss Market
Lot 2 – Destination Marketing Services in the Austrian Market
Applicants may apply for either or both of the Lots.
Lot 2 – Destination Marketing Services in Austria
To co-ordinate and execute a comprehensive marketing programme for the island of Ireland in the Swiss market on behalf of Tourism Ireland and to represent Tourism Ireland in Austria
Criteria below
Quality criterion
-
Name:
Demonstrated ability to develop a consumer marketing plan for the island of Ireland together with the trade partners in the market
/
Weighting:
10
Quality criterion
-
Name:
Quality of strategy for applying their contacts in the travel trade to develop a plan to promote the island of Ireland as a holiday destination in the market
/
Weighting:
20
Quality criterion
-
Name:
Quality of strategy for applying their contacts in the media sector to develop a plan to interest suitable media to visit/report on the island of Ireland as a holiday destination in the market
/
Weighting:
20
Cost criterion
-
Name:
Cost
/
Weighting:
50
Value excluding VAT: 330000.00
EUR
II.2.7)
Duration of the contract, framework agreement or dynamic purchasing system
Duration in months:
36
This contract is subject to renewal:
yes
Description of renewals:
The contract will be awarded for a period of two [2] years, with the option to extend annually for a further three [3] years, subject to satisfactory annual review. The contract term will commence on 1st October 2018. It will be reviewed after an initial nine month period.
II.2.10)
Information about variants
Variants will be accepted:
no
II.2.11)
Information about options
Options:
no
II.2.13)
Information about European Union funds
The procurement is related to a project and/or programme financed by European Union funds:
no